Europe Plant-based Food Market Trends

Europe Plant-based Food Market was valued at USD 8.47 Billion in 2023 and is poised to grow from USD 9.33 Billion in 2024 to USD 20.29 Billion by 2032, growing at a CAGR of 10.2% during the forecast period (2025-2032).

Europe plant-based food market is highly fragmented in nature with the existence of several large market players operating across the region. Major key players of the market are implementing on several business strategies including collaboration, mergers, acquisitions, partnerships, and new product launches for the better market reach and strengthen their market position ahead of its competitors. 'Danone SA', 'Hain Celestial Group Inc.', 'Conagra Brands Inc.', 'Beyond Meat Inc.', 'Nestle SA', 'Marlow Food Ltd.', 'Unilever Plc', 'Plant & Bean Ltd.', 'Veganz Group AG', 'The Meatless Farm', 'Vibte Food Ltd.', 'Amy’s Kitchen Inc.'

Rising Health Concerns to Drive Market Growth

In the last few years, due to the growing popularity of vegan and vegetarian diets, many companies across the globe are focusing on introducing more and enhanced plant-based foods into consumer diets, which is creating lucrative growth opportunities for the market. For instance, according to the European Vegetarian Union, nearly 10.5% of the overall German consumers are vegetarians, and about 1.3% are vegans. Moreover, introduction of new types of plant-based food products by large manufacturers in the region since last few years is also propelling the market growth.

Geographically, Germany accounted for the largest market share in Europe plant-based food market in 2021 and is projected to maintain its dominance throughout the forecast period. The growth of the market is mainly attributed to rising number of vegetarian population, growing concern regarding animal welfare, and increasing number of vegetarian restaurants in the region. Moreover, veganism is becoming a major trend in the Germany and the number of vegans have doubled in last 4 years from 1.3 million in 2016 to 2.6 million in 2020. Additionally, increasing advancements in manufacturing facilities, high commercial practices, and greater consumer expectations are also projected to fuel the growth of the plant-based food market in the coming years.