USD 21.68 Billion
Report ID:
SQMIG45A2492 |
Region:
Global |
Published Date: March, 2025
Pages:
196
|Tables:
140
|Figures:
78
Global Enterprise Video Market size was valued at USD 21.68 Billion in 2023 and is poised to grow from USD 23.81 Billion in 2024 to USD 50.37 Billion by 2032, growing at a CAGR of 9.82% in the forecast period (2025-2032).
The growth of this market can be mainly attributed to the increased application of enterprise video solutions across organizations to enhance collaboration among their global workforces. The enterprise video has become a crucial part of the content marketing strategies of various companies. As a result, several companies are now focusing on developing content delivery networks (CDNs) that speed up the delivery of multimedia internet content and provide better video streaming capabilities to enterprises. For instance, in April 2022, Google Cloud introduced its new multimedia CDN named Media CDN which enables businesses to leverage Google’s YouTube network. It also offers additional capabilities including ecosystem integrations, custom ad insertion, and platform extensibility.
The expansion of the market is being further expedited by the increasing demand for on-demand video streaming for learning and development training across various organizations. The on-demand videos help employees attain detailed information which is previously recorded by trainers, colleagues, and executives. Besides, many businesses are using enterprise video platforms for conducting external activities such as sales, marketing, training of customers and partners, and broadcasting of public events.
Several educational institutes are also increasingly using videos and multimedia presentations to provide a better learning experience through visual recordings of webinars and courses. The increased smartphone penetration and availability of high-speed internet have stimulated the adoption of video content for educational purposes.
The ongoing technological advancements in video streaming, such as the introduction of Application Programming Interfaces (APIs), are significantly favoring the market expansion. The APIs have allowed organizations to combine multiple technological platforms, delivering an omnichannel experience to their customers. Moreover, APIs also help develop apps for on-demand video content which is further propelling the growth of the market.
The market growth is attributed to the growing emphasis on hybrid work models. Businesses are integrating both in-person and remote work setups, driving the need for seamless integration between physical and virtual meeting spaces. In addition, advancements in Artificial Intelligence (AI) and Machine Learning (ML) are enhancing video and audio quality, while features such as real-time language translation and virtual backgrounds are becoming more prevalent, thereby driving market growth.
Market Key Attributes
In April 2024, Moovly Media Inc. announced a new strategic integration collaboration with Movingimage, Europe's premier SaaS enterprise video platform. Moving Image, a cutting-edge enterprise video platform (EVP), helps some of Europe's leading corporations satisfy their video communications demands, which range from shareholder meetings and employee training to online and hybrid events. The agreement offers a huge step forward for enterprise video capabilities.
In February 2024, SundaySky, the leading software-as-a-service (SaaS) platform for efficient enterprise video creation and customization, announced the appointment of Marc Zionts as CEO. Zionts, who has extensive expertise in managing software and technology organizations to successful outcomes, will guide SundaySky through its next chapter of growth and innovation. Zionts has helped firms extend product offerings, explore new market prospects, accelerate SaaS product uptake, and increase company income throughout his IT career.
In January 2022, BlueJeans by Verizon was chosen as the video conferencing provider for the Canadian National Research and Education Network (NREN), marking a significant milestone in advancing digital collaboration for research and education institutions across Canada. The NREN, a nationwide federation spanning 13 provinces and territories, connects over 750 universities, colleges, CÉGEPs, research hospitals, government research labs, school boards, business incubators, and accelerators. This partnership enables seamless communication and resource sharing among institutions and extends BlueJeans’ capabilities to schools, enhancing interactive and collaborative learning experiences for students. By integrating high-quality video conferencing, real-time content sharing, and cloud-based collaboration tools, the platform fosters a more engaging and immersive virtual education environment.
Market snapshot - (2025-2032)
Global Market Size
USD 21.68 Billion
Largest Segment
On-premises
Fastest Growth
Cloud
Growth Rate
9.82% CAGR
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Global enterprise video market is segmented by component, enterprise type, deployment, application, end user and region. Based on component, the market is segmented into hardware, software and service. Based on enterprise type, the market is segmented into small & medium enterprises and large enterprises. Based on deployment, the market is segmented into on premises and cloud. Based on application, the market is segmented into corporate communications, training & development, and marketing & client engagement. Based on end user, the market is segmented into education, healthcare, government & defense, BFSI, media & entertainment, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Enterprise Type
As per global enterprise video market forecast, the large enterprises segment accounted for the highest market share in 2024. The segment growth is attributed to the high adoption of video conferencing solutions among these enterprises for business communications across geographies. As a result, major market players are focusing on developing offerings that can cater to the needs of multinational enterprises. For instance, in August 2022, Barclays Bank PLC deployed Microsoft Teams as its preferred collaboration platform, enabling collaboration for more than 120,000 colleagues and service partners in key locations around the globe, leading to their increased demand.
As per global enterprise video market outlook, the small & medium enterprises segment is anticipated to expand at the highest CAGR from 2025 to 2032. The segment growth is attributed to the growing realization of the significance of conferencing and collaboration. Various market players are developing solutions that are cost-effective and suit the requirements of SMEs. For instance, Cisco Systems Inc. offers collaboration solutions such as Cisco Business Edition 7000 for small and mid-sized businesses. Such instance is contributing to the segmental growth in the coming years. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) technologies into video conferencing platforms is anticipated to enhance user experience and functionality, further contributing to market expansion.
Analysis by Deployment
As per the global enterprise video market analysis, on-premises segment dominated the market and accounted for the largest revenue share of around 57% in 2024, driven by industries complying strict data security requirements, existing investments in IT infrastructure. In addition, the segment growth is also propelled by the increased demand for flexible, scalable solutions for remote work, lower upfront costs, reduced maintenance needs, and advancements in cloud technology enhancing security and interoperability. This segment is particularly preferred by large enterprises and organizations with stringent security requirements. These solutions provide higher levels of control over data and are often used in industries like finance, government, and healthcare, where confidentiality is critical.
As per global enterprise video market outlook, the cloud segment is expected to record the highest CAGR of over 10% from 2025 to 2032. The segment growth is attributed to the rising adoption of cloud-based video conferencing solutions across businesses as they offer flexible work environments and increase overall productivity. They also increase business scalability and reduce operational costs while improving collaboration among customers, partners, and suppliers. Cloud-based video conferencing solutions are hosted on remote servers and accessed via the internet, making them ideal for businesses of all sizes, including small and medium enterprises (SMEs). These solutions provide ease of deployment, lower initial investment, and automatic updates, enabling organizations to quickly adapt to changing needs.
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The enterprise video market in North America accounted for the largest revenue share of over 38% in 2023. The strong presence of various major technology companies, such as Microsoft Corporation, Google LLC, Cisco Systems, Inc., etc., providing high-end collaboration tools is contributing to the market growth. The growing regional telecom segment is aided by government initiatives to encourage the expansion of 5G networks in the region, further driving the adoption of video conferencing tools.
For instance, in April 2023, the U.S. government launched the Public Wireless Supply Chain Innovation Fund to invest USD 1.5 billion in the development of open and interoperable networks. This funding is aimed at strengthening the future of 5G and next-gen wireless technologies in the country by demonstrating the viability of new, open-architecture approaches to wireless networks.
Asia Pacific is experiencing rapid growth in the enterprise video market, fueled by technological advancements, digital transformation initiatives, and the increasing penetration of high-speed internet and 5G connectivity. Countries in the region are leveraging enterprise video solutions for corporate training, remote work, and virtual collaboration across industries such as IT, telecom, healthcare, and education.
China is a major contributor to the market’s expansion, with its booming tech industry, rising investments in cloud-based video platforms, and growing demand for AI-driven video analytics. The country’s businesses and government agencies are rapidly adopting enterprise video solutions for seamless communication, large-scale virtual conferences, and secure corporate training.
Europe has emerged as a key region in the enterprise video market, driven by strong digital infrastructure, increasing adoption of hybrid work models, and demand for secure video communication solutions. Businesses across industries, including finance, healthcare, and education, are integrating AI-powered video analytics, cloud-based conferencing, and real-time collaboration tools. Moreover, stringent data privacy regulations, such as GDPR (General Data Protection Regulation), have accelerated the demand for secure and compliant enterprise video platforms.
Germany stands out as a leading country in the region, with a high emphasis on corporate digitalization, remote collaboration, and advanced cybersecurity standards. German enterprises prioritize end-to-end encrypted video communication solutions, ensuring data privacy while enhancing operational efficiency.
The Middle East and Africa (MEA) region is witnessing increasing adoption of enterprise video solutions due to rising digital transformation initiatives, smart city projects, and government efforts to enhance remote communication and collaboration. The growing corporate sector, along with increasing investments in e-learning, telemedicine, and virtual conferencing, is driving market expansion.
The United Arab Emirates (UAE) is a key player in the region, with its fast-growing digital economy, strong IT infrastructure, and focus on smart government initiatives. UAE-based enterprises and public sector organizations are increasingly utilizing enterprise video platforms for virtual events, online business operations, and interactive customer engagement strategies.
Latin America is gradually adopting enterprise video solutions, driven by the rising digital economy, increasing remote work culture, and growing investments in IT and telecom infrastructure. Companies in the region are using enterprise video tools for corporate training, webinars, and digital marketing to enhance business operations.
Brazil plays a leading role in the market, with expanding cloud adoption, growing startup ecosystem, and rising corporate digitalization initiatives. The country is seeing a surge in demand for video conferencing, virtual collaboration, and online content-sharing platforms, particularly in sectors like education, media, and financial services.
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Drivers
Increasing Adoption of Artificial Intelligence into Solution to Fuel Market Growth
Enhancements in Communications and Collaboration in Enterprises through Solution to Drive Market Growth
Restraints
Coding and Decoding Complexities of Video Conferencing
Data Security Concerns and Limited Scalability Hamper Market Growth
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The global enterprise video industry is highly competitive, with key players focusing on innovations, strategic collaborations, and technological advancements to enhance their offerings. Companies are integrating artificial intelligence (AI), machine learning (ML), and cloud-based solutions to improve video streaming, security, and analytics for corporate communications, training, and collaboration. Leading players in the enterprise video market include Cisco Systems, Microsoft Corporation, IBM Corporation, Google LLC, Adobe Inc., Poly (formerly Plantronics and Polycom), Brightcove Inc., Kaltura Inc., Vimeo, Sonic Foundry, Panopto, Vidyo Inc., Zoom Video Communications, BlueJeans by Verizon, and Qumu Corporation.
Top Player’s Company Profiles
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, innovations such as blockchain technology and Artificial Intelligence (AI) are used to improve video quality. AI is playing an essential role in editing, cinematography, voice-overs, scriptwriting, and several other aspects of video production and upload. These innovations are anticipated to positively influence the global enterprise video market growth. The growth of the enterprise video market has been primarily driven by increasing penetration of the internet, rising demand for video streaming, and expansion of cloud technology. The development of the enterprise video market has also resulted in the increasing demand for strengthened and enhanced internal communication and minimized operational costs in large, small, and medium-sized enterprises. In addition to that, benefits associated with enterprise video like providing employees with effective training, disseminate a piece of information quickly and efficiently has resulted in its increased incorporation in different end-user industries, which has resulted in boosting the growth of the market.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 21.68 Billion |
Market size value in 2032 | USD 50.37 Billion |
Growth Rate | 9.82% |
Base year | 2024 |
Forecast period | (2025-2032) |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Enterprise Video Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Enterprise Video Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Enterprise Video Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Enterprise Video Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG45A2492
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