Enterprise Video Market Trends

Global Enterprise Video Market size was valued at USD 21.68 Billion in 2023 and is poised to grow from USD 23.81 Billion in 2024 to USD 50.37 Billion by 2032, growing at a CAGR of 9.82% in the forecast period (2025-2032).

The global enterprise video industry is highly competitive, with key players focusing on innovations, strategic collaborations, and technological advancements to enhance their offerings. Companies are integrating artificial intelligence (AI), machine learning (ML), and cloud-based solutions to improve video streaming, security, and analytics for corporate communications, training, and collaboration. Leading players in the enterprise video market include Cisco Systems, Microsoft Corporation, IBM Corporation, Google LLC, Adobe Inc., Poly (formerly Plantronics and Polycom), Brightcove Inc., Kaltura Inc., Vimeo, Sonic Foundry, Panopto, Vidyo Inc., Zoom Video Communications, BlueJeans by Verizon, and Qumu Corporation. 'Zoom Video Communications (USA) ', 'Logitech (Switzerland) ', 'Poly (formerly Plantronics) (USA) ', 'BlueJeans by Verizon (USA) ', 'Pexip (Norway) ', 'Lifesize (USA) ', 'StarLeaf (UK) ', 'Avaya (USA) ', 'Vonage (USA) ', 'Jitsi (8x8) (USA) ', 'Yealink (China) ', 'Vidyo (Enghouse Systems) (Canada) ', 'TrueConf (Russia) ', 'GoTo (formerly LogMeIn) (USA) ', 'Aver Information (Taiwan) ', 'Kaltura (USA) ', 'Highfive (by Dialpad) (USA) ', 'BigBlueButton (Canada) ', 'Whereby ', 'EZTalks (China)'

Artificial Intelligence is transforming the landscape of businesses by bringing the wave of automation, personalization, and enhanced user experience. Companies are advancing their enterprise platform by leveraging artificial intelligence to make content accessible to all users. Moreover, AI allows users to automate the transcription and translation of the content and analyze the video viewing data to provide insights into user behavior, such as watch time, completion rates, and engagement levels. For instance, In January 2024, Vbrick, an enterprise video solutions provider, introduced new artificial intelligence capabilities within its video platform. Vbrick’s new AI changes content management at scale, improves accessibility, automates tasks, and simplifies processes across the enterprise.

Increasing Use of Video Analytics in Solution to Propel Market Growth: Video analytics tools allow enterprises a source of insight into the online performance of all videos on a video hosting platform, which helps them optimize their content and improve their marketing strategies. These tools can also monitor user behavior and detect potential security threats and detailed statistics that cover all video assets, individual videos, and each viewer interaction. Various enterprises are adopting video analytics tools to help identify the viewer's details regarding the video and make improvements where necessary. The analytic tools track information about video content consumption, which further enables enterprises to use that data to optimize content, update it and keep testing it. For instance, In March 2023, BriefCam introduced an additional feature for its video analytics platform. The features included customer-driven capabilities designed to accelerate video investigations, enabling users to modify the video analytics technology to meet evolving needs without sending data outsourcing classifier network training.

The enterprise video market in North America accounted for the largest revenue share of over 38% in 2023. The strong presence of various major technology companies, such as Microsoft Corporation, Google LLC, Cisco Systems, Inc., etc., providing high-end collaboration tools is contributing to the market growth. The growing regional telecom segment is aided by government initiatives to encourage the expansion of 5G networks in the region, further driving the adoption of video conferencing tools.