Global E-commerce Apparel Market

E-commerce Apparel Market Size, Share, Growth Analysis, By Type(Women’s Apparel, Men’s Apparel, Children Apparel), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25K2053 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 36 |Figures: 76

E-commerce Apparel Market Insights

Global E-Commerce Apparel Market size was valued at USD 595.76 million in 2022 and is poised to grow from USD 645.21 million in 2023 to USD 1221.03 million by 2031, at a CAGR of 8.3% during the forecast period (2024-2031).

The increasing demand for garment products on e-commerce platforms from developed nations like Europe and North America might be credited for this. The expansion is also attributed to changing fashion trends, an increase in the number of working women, an increase in the female population, and the increased purchasing power of consumers. Additionally, the market's ongoing product advancements and rising living standards will increase demand. Rising celebrity and social media impact are further factors pushing clothes producers to continually release new styles and patterns. During the projected period, these factors are anticipated to propel the apparel industry via e-commerce platforms.

Growing consumer knowledge of the goods' availability, including boot cut, high rise, cropped, skinny, tapered, and normal fit jeans, is another factor driving the market's increase. Online sales of the clothing significantly increased during the outbreak. On the other hand, in-store sales decreased at the height of the pandemic and continued to be lower than they were before to COVID-19. Clothes stores were subject to social distancing measures, which had an impact on consumer purchasing behavior in developed nations like the U.S. and the U.K. As a result, less individuals visited brick-and-mortar clothes stores during the epidemic, which led to an increase in internet sales.

Market Snapshot - 2024-2031

Global Market Size

USD 595.76 million

Largest Segment

Women’s Apparel

Fastest Growth

Women’s Apparel

Growth Rate

8.3% CAGR

Global E-commerce Apparel Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)

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E-commerce Apparel Market Segmental Analysis

Global E-commerce Apparel Market is segmented based on Type and region. Based on Type the market is segmented into Women’s Apparel, Men’s Apparel, Children Apparel. Based on region the global E-commerce Apparel Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Analysis by Type

According to type, women's apparel accounted for the biggest portion of global revenue in 2021, or 68.5%. Increased expenditure on clothing due to an increase in the number of working women is anticipated to boost category growth in the upcoming years. Additionally, because of the increasing participation of women in the workforce, the main manufacturers in this market are focusing on the introduction of new designs and styles in formal wear. For instance, Travis Mathew introduced the company's first-ever women's clothing line in May 2022. The new line is a bridge between comfort and fashion that elevates the casualization trend for women who juggle multiple responsibilities.

The men's apparel market is expected to grow significantly over the course of the forecast period. Men are getting more concerned with how they look and present themselves in general, and they are also becoming more conscious of current fashion trends. A study conducted in 2021 by Ad Glow revealed that men between the ages of 25 and 49 made up the majority of online shoppers.

Global E-commerce Apparel Market By Type 2022 (%), 2023 (%)

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E-commerce Apparel Market Regional Insights

The demand for clothing purchased online in North America is being driven by an increase in the number of people who are aware of their alternatives for fashionable and cozy clothing. Men in the area are gradually becoming more knowledgeable about the newest trends in clothing. As a result, it is projected that this will improve manufacturers' market potential. Rising disposable income levels are also anticipated to increase garment consumption through e-commerce channels and fuel market expansion in the future, particularly in attractive nations like the U.S. and Canada.

The Asia Pacific region is expected to see the quickest growth in terms of e-commerce apparel due to the increasing demand for clothing and footwear in countries like China, Japan, and India. Additionally, the widespread availability of 4G and the expanding adoption of smartphones have led to an increase in mobile internet usage. The increase in smartphone and mobile internet subscriptions is anticipated to have a substantial impact on the demand for e-commerce platforms in the Asia Pacific region.

Global E-commerce Apparel Market By Geography, 2022-2030, 2024-2031
  • Largest
  • Fastest

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E-commerce Apparel Market Dynamics

Drivers

Increasing Use of Smartphones to Bolster Market Growth

  • The growing use of smartphones and mobile devices is a major driver of the e-commerce apparel market. Consumers are increasingly using mobile devices to browse and purchase apparel products online.
  • The increasing demand for convenience is driving the e-commerce apparel market. Consumers are looking for fast, easy, and hassle-free ways to purchase apparel products online.

Restraints

Sizing and Fit Issues to Hinder Market Growth

  • One of the biggest challenges in the e-commerce apparel market is the inability to try on clothes before purchasing. This can lead to sizing and fit issues, which can result in returns and customer dissatisfaction.
  • With the increasing number of data breaches and security issues, consumers are becoming more concerned about the security and privacy of their personal and financial information when shopping online. This can create a barrier to entry for some consumers and make them reluctant to shop online.

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E-commerce Apparel Market Competitive Landscape

The worldwide apparel e-commerce sector is extremely competitive and fragmented, with many different participants. Major players are spending money on R&D to create instruments that are simple to operate and have greater sound quality by building on cutting-edge technologies. Additionally, businesses are employing tactics like joint ventures, expansions, school or organization training workshops, mergers & acquisitions, and expansions to boost sales.

Top Player’s Company Profiles

  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • JD.com, Inc.
  • Zara (Inditex Group)
  • H&M Hennes & Mauritz AB
  • Fast Retailing Co., Ltd. (Uniqlo)
  • Nike, Inc.
  • Adidas AG
  • ASOS PLC
  • Boohoo Group PLC
  • Puma SE
  • Under Armour, Inc.
  • The Gap, Inc.
  • Levi Strauss & Co.
  • VF Corporation
  • L Brands, Inc.
  • Burberry Group PLC
  • Hugo Boss AG
  • Kering SA
  • Lululemon Athletica Inc.

Recent Developments

  • In March 2022, an innovative technology called a dynamic virtual fitting room platform had been made available to Wal-Mart consumers, according to a statement from Wal-Mart, Inc. Users of the Walmart app and Walmart.com have begun to explore Zee kit technology with the Choose My Model feature.
  • In May 2022, in order to develop a digital platform to investigate new business potential in North America, Lanvin and Shopify Inc. recently announced their cooperation. The company will be able to concentrate on the products and consumers thanks to the new digital platform powered by Shopify, which will help its future growth. Several leading companies in the worldwide e-commerce apparel market

E-commerce Apparel Key Market Trends

  • With the growing popularity of smartphones and tablets, mobile commerce is becoming increasingly important in the e-commerce apparel market. Consumers are using mobile devices to browse and purchase apparel online, and retailers are responding by optimizing their websites for mobile devices and developing mobile apps.
  • E-commerce apparel retailers are increasingly using personalization to enhance the customer experience. This includes targeted marketing campaigns, personalized recommendations, and customized services based on consumer preferences and purchasing behavior.
  • Sustainability is becoming an important trend in the e-commerce apparel market. Apparel retailers are adopting environmentally-friendly practices such as using sustainable materials, reducing waste, and promoting eco-friendly transportation options to reduce the carbon footprint of their operations.
  • E-commerce apparel retailers are increasingly using artificial intelligence to improve the customer experience. This includes using machine learning algorithms to personalize recommendations, chatbots to provide customer support, and computer vision to enable virtual try-on.
  • Social media has become an important marketing tool for E-commerce apparel retailers. Influencer marketing, user-generated content, and social media advertising are all important ways that retailers are reaching consumers.
  • AR and VR technologies are being integrated into E-commerce apparel platforms to provide consumers with a more immersive shopping experience. This includes virtual try-on tools, 360-degree product views, and virtual showrooms.

E-commerce Apparel Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, we found that the E-commerce Apparel market is the increasing demand for garment products on e-commerce platforms from developed nations like Europe and North America might be credited for this. The expansion is also attributed to changing fashion trends, an increase in the number of working women, an increase in the female population, and the increased purchasing power of consumers. Additionally, the market's ongoing product advancements and rising living standards will increase demand. Rising celebrity and social media impact are further factors pushing clothes producers to continually release new styles and patterns. During the projected period, these factors are anticipated to propel the apparel industry via e-commerce platforms. Growing consumer knowledge of the goods' availability, including boot cut, high rise, cropped, skinny, tapered, and normal fit jeans, is another factor driving the market's increase. E-commerce apparel retailers are increasingly using artificial intelligence to improve the customer experience. This includes using machine learning algorithms to personalize recommendations, chatbots to provide customer support, and computer vision to enable virtual try-on.

Report Metric Details
Market size value in 2023 USD 595.76 million
Market size value in 2031 USD 1221.03 million
Growth Rate 8.3%
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Type
    • Women’s Apparel, Men’s Apparel, Children Apparel
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • JD.com, Inc.
  • Zara (Inditex Group)
  • H&M Hennes & Mauritz AB
  • Fast Retailing Co., Ltd. (Uniqlo)
  • Nike, Inc.
  • Adidas AG
  • ASOS PLC
  • Boohoo Group PLC
  • Puma SE
  • Under Armour, Inc.
  • The Gap, Inc.
  • Levi Strauss & Co.
  • VF Corporation
  • L Brands, Inc.
  • Burberry Group PLC
  • Hugo Boss AG
  • Kering SA
  • Lululemon Athletica Inc.

Recent Developments

  • In March 2022, an innovative technology called a dynamic virtual fitting room platform had been made available to Wal-Mart consumers, according to a statement from Wal-Mart, Inc. Users of the Walmart app and Walmart.com have begun to explore Zee kit technology with the Choose My Model feature.
  • In May 2022, in order to develop a digital platform to investigate new business potential in North America, Lanvin and Shopify Inc. recently announced their cooperation. The company will be able to concentrate on the products and consumers thanks to the new digital platform powered by Shopify, which will help its future growth. Several leading companies in the worldwide e-commerce apparel market
Customization scope

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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on E-commerce Apparel Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on E-commerce Apparel Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the E-commerce Apparel Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the E-commerce Apparel Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the E-commerce Apparel Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the E-commerce Apparel Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

E-Commerce Apparel Market size was valued at USD 595.76 million in 2022 and is poised to grow from USD 645.21 million in 2023 to USD 1221.03 million by 2031, at a CAGR of 8.3% during the forecast period (2024-2031).

The worldwide apparel e-commerce sector is extremely competitive and fragmented, with many different participants. Major players are spending money on R&D to create instruments that are simple to operate and have greater sound quality by building on cutting-edge technologies. Additionally, businesses are employing tactics like joint ventures, expansions, school or organization training workshops, mergers & acquisitions, and expansions to boost sales. 'Amazon.com, Inc.', 'Alibaba Group Holding Limited', 'JD.com, Inc.', 'Zara (Inditex Group)', 'H&M Hennes & Mauritz AB', 'Fast Retailing Co., Ltd. (Uniqlo)', 'Nike, Inc.', 'Adidas AG', 'ASOS PLC', 'Boohoo Group PLC', 'Puma SE', 'Under Armour, Inc.', 'The Gap, Inc.', 'Levi Strauss & Co.', 'VF Corporation', 'L Brands, Inc.', 'Burberry Group PLC', 'Hugo Boss AG', 'Kering SA', 'Lululemon Athletica Inc.', 'In March 2022, an innovative technology called a dynamic virtual fitting room platform had been made available to Wal-Mart consumers, according to a statement from Wal-Mart, Inc. Users of the Walmart app and Walmart.com have begun to explore Zee kit technology with the Choose My Model feature.', 'In May 2022, in order to develop a digital platform to investigate new business potential in North America, Lanvin and Shopify Inc. recently announced their cooperation. The company will be able to concentrate on the products and consumers thanks to the new digital platform powered by Shopify, which will help its future growth. Several leading companies in the worldwide e-commerce apparel market'

The growing use of smartphones and mobile devices is a major driver of the e-commerce apparel market. Consumers are increasingly using mobile devices to browse and purchase apparel products online.

With the growing popularity of smartphones and tablets, mobile commerce is becoming increasingly important in the e-commerce apparel market. Consumers are using mobile devices to browse and purchase apparel online, and retailers are responding by optimizing their websites for mobile devices and developing mobile apps.

The demand for clothing purchased online in North America is being driven by an increase in the number of people who are aware of their alternatives for fashionable and cozy clothing. Men in the area are gradually becoming more knowledgeable about the newest trends in clothing. As a result, it is projected that this will improve manufacturers' market potential. Rising disposable income levels are also anticipated to increase garment consumption through e-commerce channels and fuel market expansion in the future, particularly in attractive nations like the U.S. and Canada.

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Global E-commerce Apparel Market

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