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E-Commerce Market size was valued at USD 24029.23 billion in 2019 and is poised to grow from USD 26673.64 billion in 2023 to USD 62415.2 billion by 2031, growing at a CAGR of 11% in the forecast period (2024-2031).

e-commerce market is highly fragmented due to presence of many players and is expected to face very high competition during the coming years. Major e-commerce companies include Alibaba Group Holding Limited, Inc., Apple Inc., B2W Companhia Digital, Ebay Inc., Groupon Inc., Rakuten and Walmart Inc. among others. Many players are sustaining their businesses through organic and inorganic growth strategies. Business expansion through strategic partnership, mergers and acquisitions and others are among the key strategies adopted by these players. Various new entrants, innovative methods of shopping, and other factors has created a more dynamic environment for e-commerce market. ' Inc.', 'Alibaba Group Holding Limited', 'Walmart Inc.', ' Inc.', 'eBay Inc.', 'Rakuten Inc.', 'Zalando SE', 'Shopify Inc.', 'MercadoLibre Inc.', 'Etsy Inc.', 'Pinduoduo Inc.', 'Flipkart Internet Private Limited', 'Wayfair Inc.', 'Otto GmbH & Co KG', 'Groupon Inc.', 'Vipshop Holdings Limited', ' Inc.', 'ASOS Plc', 'Qurate Retail Group, Inc.', 'Chewy, Inc.'

Proliferation of the Internet, particularly in developing and underdeveloped countries, is primarily responsible for the exponential growth of e-commerce. Many people benefit from online services, including e-commerce, as a result of the Internet's ease of use. Consumers are drawn to internet subscriptions by rising smartphone penetration, rising government initiatives to digitalize various aspects of its society, and lower and more affordable network services. According to, approximately 5.05 billion people have access to some form of the internet. E-commerce sectors are expanding rapidly as the Internet continues to spread, consumer awareness of e-commerce grows, and consumer spending capacity improves in developing and underdeveloped countries.

Image shopping has emerged as a new ecommerce trend. Users point their camera at a product to purchase it from an online store. There are numerous photo apps available, such as CamFinder, and many more will appear this year. This trend will also lead to the sale of affiliate products via photo shopping.

Asia Pacific dominated the e-commerce market in 2021, with a share of 55.3%, and is expected to grow at the fastest rate from 2022 to 2028. This is due to a growing preference among businesses to conduct business via a B2B e-commerce platform. Furthermore, expanding infrastructure and an increase in internet users are expected to drive regional E-Commerce market growth.

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Global e-commerce market

Product ID: SQMIG45C2068