Global E-Commerce Footwear Market

Global E-Commerce Footwear Market Size, Share, Growth Analysis, By Type(Casual Shoes, and Athletic Shoes), By End-User(Women, and Men) - Industry Forecast 2023-2030


Report ID: SQMIG30L2150 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 61 | Figures: 75

Global E-Commerce Footwear Market Insights

Global E-Commerce Footwear Market size was valued at USD 99.30 billion in 2022 and is poised to grow from USD 106.05 billion in 2023 to USD 179.51 billion by 2031, growing at a CAGR of 6.8% in the forecast period (2024-2031).

The e-commerce footwear market is experiencing significant growth attributed to various factors such as increasing demand for comfortable and convenient footwear, rising awareness and enthusiasm about the health benefits of fitness & sports activities, and growing investments by market players in the latest technologies. The popularity of digital payment systems is also driving the expansion of the e-commerce footwear market, aided by a wide range of merchandise offerings, 24/7 customer support with technical assistance, multiple payment methods such as credit card, online banking, cash on delivery (COD), as well as other payment service providers such as PayPal. The growing demand for superior quality products and product innovations are some major determinants driving the demand for footwear globally. The latest changes in customer shopping trends and increasing inclination toward buying designer and high-end shoes are projected to trigger the growth. However, a notable disadvantage of e-commerce is uncertainty about product quality, which can entirely ruin the shopping experience. Major operating players such as Amazon.com, Google, Mastercard, and PayPal are investing heavily in technology to provide simple and secure payment options, while major footwear brands are presenting themselves on social media platforms to gain customer loyalty and offer more personalized products. For instance, Nike uses eco-friendly raw materials, including recycled car tires, recycled carpet padding, cotton, and plant-dyed leather to produce its footwear.

US E-Commerce Footwear Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 99.30 billion

Largest Segment

Casual Shoes

Fastest Growth

Athletic Shoes

Growth Rate

6.8% CAGR

Global E-Commerce Footwear Market ($ Bn)
Country Share for North America Region (%)
Global E-Commerce Footwear Market Size By Type ($ Bn)
Global E-Commerce Footwear Market Size By Type (%)

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Global E-Commerce Footwear Market Segmental Analysis

Global E-Commerce Footwear market is segmented by type, end-user, and region. Based on type, the market can be segmented into casual shoes and athletic shoes. Based on end-user, the market is segmented into women, and men. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

E-Commerce Footwear Market Analysis by Type

By type, the market can be segmented into casual shoes and athletic shoes. Casual shoes is dominating segment of the e-commerce footwear market. This is due to the high demand for comfortable and convenient footwear, especially among the younger generation who are more inclined towards fashion and trends. Additionally, the rising popularity of online shopping and the convenience of buying casual shoes online has contributed to the growth of this segment.

Athletic shoes is a fastest-growing segment of the e-commerce footwear market. This is due to the increasing awareness and enthusiasm about the health benefits of fitness and sports activities among people, which has resulted in a higher demand for athletic shoes. Additionally, the availability of a wide range of athletic shoe styles, designs, and technologies on e-commerce platforms has further fueled the growth of this segment.

E-Commerce Footwear Market Analysis by End-User

By end-user, the market can be segmented into women and men. Women is a dominating segment of the e-commerce footwear market. This is due to the higher demand for fashion-forward and comfortable footwear among women. Additionally, the increasing popularity of online shopping and the availability of a wide range of footwear options on e-commerce platforms has contributed to the growth of this segment.

Men is a fastest-growing segment of the e-commerce footwear market. This is due to the increasing demand for comfortable, trendy and high-quality footwear among men. Additionally, the availability of a variety of footwear options designed specifically for men, such as sports shoes, formal shoes, and casual shoes, on e-commerce platforms has fueled the growth of this segment.

Global E-Commerce Footwear Market Size By Type, 2022 (%)

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Global E-Commerce Footwear Market Regional Insights

North America dominated the e-commerce footwear market due to the high adoption of online shopping and the presence of major market players in the region. The United States is a major contributor to the growth of this market in North America. The demand for comfortable and trendy footwear among the population, coupled with the increasing influence of social media on fashion trends, has fueled the growth of the e-commerce footwear market in this region. Furthermore, the rising disposable income of consumers and the growing popularity of digital payment methods have also contributed to the growth of the e-commerce footwear market in North America.

The fastest-growing region in the e-commerce footwear market is APAC. The region is experiencing significant growth due to the rising population, increasing adoption of smartphones and internet, and the increasing disposable income of the population. The increasing penetration of e-commerce platforms and the availability of a wide range of footwear products at competitive prices have contributed to the growth of the e-commerce footwear market in the region. Countries such as China, India, Japan, and South Korea are major contributors to the growth of the e-commerce footwear market in APAC.

Global E-Commerce Footwear Market By Region, 2024-2031
  • Largest
  • Fastest

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Global E-Commerce Footwear Market Dynamics

E-Commerce Footwear Market Drivers

Increasing demand for comfortable, trendy, and innovative footwear products

  • One of the key drivers for the growth of the e-commerce footwear market is the increasing demand for comfortable, trendy, and innovative footwear products. Additionally, the rising disposable income of consumers and the growing popularity of digital payment methods have contributed to the growth of the market. Moreover, the penetration of e-commerce platforms in emerging economies and the availability of a wide range of footwear products at competitive prices have also fueled the growth of the e-commerce footwear market. Furthermore, the influence of social media on fashion trends and the rising awareness about the health benefits of sports and fitness activities are driving the market growth.

E-Commerce Footwear Market Restraints

Uncertainty about product quality

  • One of the major restraints for the growth of the e-commerce footwear market is the uncertainty about product quality, which can negatively impact customer experience and ultimately lead to reduced sales. Additionally, issues related to delivery, such as delays, damages, and lost shipments, can also negatively affect customer satisfaction and trust in e-commerce platforms. Moreover, concerns related to cybersecurity and online fraud can discourage consumers from making online purchases, leading to reduced sales for the e-commerce footwear market. Finally, the high competition in the market and the presence of counterfeit products can also hamper the growth of the e-commerce footwear market.

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Global E-Commerce Footwear Market Competitive Landscape

Global e-commerce footwear market is highly competitive, with several small and large players operating in the market. These players are competing on various factors such as product innovation, quality, price, and customer service to gain a competitive edge. Additionally, companies are investing heavily in digital technologies to provide customers with a seamless and secure online shopping experience. Moreover, partnerships, collaborations, and mergers and acquisitions are becoming common strategies among players to expand their market presence and gain a competitive advantage. Finally, the rising focus on sustainability and eco-friendliness is also influencing the competitive landscape of the e-commerce footwear market.

E-Commerce Footwear Market Top Player’s Company Profiles

  • Amazon.com Inc. (US)
  • Nike Inc. (US)
  • Adidas AG (Germany)
  • PUMA SE (Germany)
  • Under Armour Inc. (US)
  • Skechers USA Inc. (US)
  • ASICS Corporation (Japan)
  • New Balance Athletics Inc. (US)
  • Wolverine World Wide Inc. (US)
  • Bata Corporation (Switzerland)
  • Caleres Inc. (US)
  • Foot Locker Inc. (US)
  • JD Sports Fashion Plc (UK)
  • K-Swiss Inc. (US)
  • Kering SA (France)
  • VF Corporation (US)
  • Zappos.com Inc. (US)
  • Deckers Outdoor Corporation (US)
  • Geox SpA (Italy)
  • Genesco Inc. (US)

E-Commerce Footwear Market Recent Developments

  • In February 2024, Veldskoen Shoes, the renowned South African footwear brand, announced a significant expansion in the United States, marking a strategic move to enhance its presence in the North American market. 
  • In November 2023, immersive technology and extended reality specialist ARCADE partnered with Hearst to launch a new creative e-commerce experience for ELLE readers. Scanning a QR code on physical copies of the magazine or tapping a link on social allowed users to view a series of Clarks shoes in their own space, whilst simultaneously seeing how they look on the catwalk. 
  • In October 2023, Inc.5Shoes, a legacy footwear brand with 25 years of market presence, raised $10 million in its Series A round led by Carpediem Capital. The round also saw participation from public market investor Param Capital and P3 Venture Fund (Sureka Family Office).

Global E-Commerce Footwear Key Market Trends

  • One of the key market trends in the global e-commerce footwear market is the growing popularity of sustainable and ethically produced footwear. Consumers are increasingly becoming aware of the environmental impact of fast fashion and are seeking sustainable and eco-friendly alternatives. This has led to the rise of eco-conscious footwear brands that use recycled materials and adopt environmentally responsible production processes. Another trend is the increasing adoption of artificial intelligence and machine learning technologies in the e-commerce footwear industry to improve product recommendations, enhance customer experience, and optimize supply chain management.

Global E-Commerce Footwear Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global e-commerce footwear market analysis, the market is experiencing significant growth due to the increasing popularity of online shopping, rising disposable income, and growing fashion consciousness among consumers. The market is driven by factors such as the convenience of online shopping, availability of a wide range of products, and the ease of comparing prices and products. However, the market is also facing challenges such as the high cost of shipping, difficulties in ensuring product quality and fit, and the increasing threat of counterfeit products. Despite these challenges, the market is expected to continue to grow as more consumers shift towards online shopping and the adoption of advanced technologies like AI and machine learning in the industry increases.

Report Metric Details
Market size value in 2022 USD 99.30 billion
Market size value in 2031 USD 179.51 billion
Growth Rate 6.8%
Base year 2022
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Casual Shoes, and Athletic Shoes
  • End-User
    • Women, and Men
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Amazon.com Inc. (US)
  • Nike Inc. (US)
  • Adidas AG (Germany)
  • PUMA SE (Germany)
  • Under Armour Inc. (US)
  • Skechers USA Inc. (US)
  • ASICS Corporation (Japan)
  • New Balance Athletics Inc. (US)
  • Wolverine World Wide Inc. (US)
  • Bata Corporation (Switzerland)
  • Caleres Inc. (US)
  • Foot Locker Inc. (US)
  • JD Sports Fashion Plc (UK)
  • K-Swiss Inc. (US)
  • Kering SA (France)
  • VF Corporation (US)
  • Zappos.com Inc. (US)
  • Deckers Outdoor Corporation (US)
  • Geox SpA (Italy)
  • Genesco Inc. (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global E-Commerce Footwear Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global E-Commerce Footwear Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global E-Commerce Footwear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global E-Commerce Footwear Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global E-Commerce Footwear Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global E-Commerce Footwear Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global E-Commerce Footwear Market size was valued at USD 99.30 billion in 2022 and is poised to grow from USD 106.05 billion in 2023 to USD 179.51 billion by 2031, growing at a CAGR of 6.8% in the forecast period (2024-2031).

Global e-commerce footwear market is highly competitive, with several small and large players operating in the market. These players are competing on various factors such as product innovation, quality, price, and customer service to gain a competitive edge. Additionally, companies are investing heavily in digital technologies to provide customers with a seamless and secure online shopping experience. Moreover, partnerships, collaborations, and mergers and acquisitions are becoming common strategies among players to expand their market presence and gain a competitive advantage. Finally, the rising focus on sustainability and eco-friendliness is also influencing the competitive landscape of the e-commerce footwear market. 'Amazon.com Inc. (US)', 'Nike Inc. (US)', 'Adidas AG (Germany)', 'PUMA SE (Germany)', 'Under Armour Inc. (US)', 'Skechers USA Inc. (US)', 'ASICS Corporation (Japan)', 'New Balance Athletics Inc. (US)', 'Wolverine World Wide Inc. (US)', 'Bata Corporation (Switzerland)', 'Caleres Inc. (US)', 'Foot Locker Inc. (US)', 'JD Sports Fashion Plc (UK)', 'K-Swiss Inc. (US)', 'Kering SA (France)', 'VF Corporation (US)', 'Zappos.com Inc. (US)', 'Deckers Outdoor Corporation (US)', 'Geox SpA (Italy)', 'Genesco Inc. (US)'

One of the key drivers for the growth of the e-commerce footwear market is the increasing demand for comfortable, trendy, and innovative footwear products. Additionally, the rising disposable income of consumers and the growing popularity of digital payment methods have contributed to the growth of the market. Moreover, the penetration of e-commerce platforms in emerging economies and the availability of a wide range of footwear products at competitive prices have also fueled the growth of the e-commerce footwear market. Furthermore, the influence of social media on fashion trends and the rising awareness about the health benefits of sports and fitness activities are driving the market growth.

One of the key market trends in the global e-commerce footwear market is the growing popularity of sustainable and ethically produced footwear. Consumers are increasingly becoming aware of the environmental impact of fast fashion and are seeking sustainable and eco-friendly alternatives. This has led to the rise of eco-conscious footwear brands that use recycled materials and adopt environmentally responsible production processes. Another trend is the increasing adoption of artificial intelligence and machine learning technologies in the e-commerce footwear industry to improve product recommendations, enhance customer experience, and optimize supply chain management.

North America dominated the e-commerce footwear market due to the high adoption of online shopping and the presence of major market players in the region. The United States is a major contributor to the growth of this market in North America. The demand for comfortable and trendy footwear among the population, coupled with the increasing influence of social media on fashion trends, has fueled the growth of the e-commerce footwear market in this region. Furthermore, the rising disposable income of consumers and the growing popularity of digital payment methods have also contributed to the growth of the e-commerce footwear market in North America.

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