Digital Signage Market Trends

Digital Signage Market size was valued at USD 17.77 Billion in 2023 and is poised to grow from USD 19.76 Billion in 2024 to USD 46.2 Billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

Key vendors in Digital Signage Market are: 'Intel Corp.', 'LG Electronics Inc', 'Microsoft Corp.', 'SAMSUNG', 'Winmate Inc.', 'Sony Corporation', 'Scala Digital Signage', 'Goodview', 'Barco', 'STRATACACHE', 'SHARP CORPORATION', 'Panasonic Corporation', 'Omnivex Corp.', 'Cisco Systems, Inc.', 'ADFLOW Networks

Customers can now interact with information provided by media and entertainment groups in a variety of ways thanks to digital signage vendors. Several companies are considering creating display processors with incorporated gesture detection algorithms. Gesture recognition technology is a popular method for generating digital signage interfaces.

The market is growing due to increased use of electronic large screen displays in various industries, including transportation, banking, hospitality, and retail. Automated teller machines (ATMs) and e-banking services in the financial sector use digital signage to display motion messaging, digitalized product advertising, and remote content updating and administration. Technological advancements in general, such as the integration of biometric technology with digital signage equipment, are also helping to propel the industry forward.

North America has the largest digital signage market share. The loss of mass media outlets such as broadcast and print has increased the region's desire for technological alternatives. As digital billboards are widely used to advertise products and services, and the retail industry is booming, market size projections for digital signage systems in North America show rapid expansion. Furthermore, several municipal governments are attempting to implement the smart city concept, which is expected to boost sales growth in North America.