Global Digital Signage Market

Global Digital Signage Market Size, Share, Growth Analysis, By Type(Video Walls, Video Screen), By Component(Hardware, Software), By Technology(LCD, LED), By Location(In-store and Out-store), By Content Category(Broadcast (News, Weather), By Application(Retail, Hospitality) - Industry Forecast 2023-2030


Report ID: SQMIG45I2066 | Region: Global | Published Date: February, 2023 | Pages: 242 | Tables: 181 | Figures: 79

Global Digital Signage Market Insights

Global Digital Signage Market size was valued at USD 15.98 billion in 2021 and is poised to grow from USD 17.77 billion in 2022 to USD 41.55 billion by 2030, growing at a CAGR of 11.2% in the forecast period (2023-2030).

Digital signage is a type of electronic signage, which is widely utilized in a range of public spaces, such museums, stores, restaurants, and transportation and business infrastructure, among others. These displays can show videos, weather data, text, or restaurant menus using technologies including LED, LCD, and projection. In order to display information, entertainment, advertising, and goods to the target audiences, they are managed centrally and are individually addressable. As an outcome, organizations can use content creation and distribution using digital signage to effectively reach a wider audience.

The compatibility and interoperability problems that frequently exist between media players and screens are eliminated by digital signage. Brands are increasingly aware of their global presence, and promoting the features and benefits of their products and services is a primary concern, so the presence of such displays is essential. Particularly in developing nations, there has been constant increase in public infrastructure, transport networks, and the construction of commercial buildings, which has significantly aided industry growth. It is used, for instance, in the public transportation industry to inform customers of their present location and to advertise a wide range of products and services.

Display technologies such microLED displays, OLED displays, and electronic paper displays are getting more and more common in a wide range of industries, that will inspire companies to develop trying to cut digital display products. Companies are rushing quickly to put these displays into place as a result of the growing demand for brands to provide viewers with necessary and valuable information in large public spaces in order to increase their target audience. Pictures, motion, and strong, colorful lettering can help in maintaining users' interest for a longer duration of time.

US Digital Signage Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 15.98 billion

Largest Segment

Video Walls

Fastest Growth

Video Walls

Growth Rate

11.2% CAGR

Global Digital Signage Market ($ Bn)
Country Share for North America Region (%)
Global Digital Signage Market By Type ($ Bn)
Global Digital Signage Market By Type (%)

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Global Digital Signage Market Segmental Analysis

Global Digital Signage market is segmented on the basis of Type, Component, Technology, Location, Content Category, Application, and region. By Type, the Digital Signage Market is segmented into Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks, Others. By Component, the Digital Signage Market is segmented into Hardware, Software, Service. By Technology, the Digital Signage Market is segmented into LCD, LED, OLED, Projection. By Location, the Digital Signage Market is segmented into In-store, and Out-store. By Content Category, the Digital Signage Market is segmented into Broadcast (News, Weather, Sports, Others), Non-Broadcast. By Application, the Digital Signage Market is segmented into Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, Transportation. The Digital Signage Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America as according region.

Digital Signage Market Analysis by Type

The global market has been further segmented into video walls, video screens, transparent LED screens, digital posters, kiosks, and other items on the basis of kinds. More than 27.0% of global revenue in 2021 is generated by the video walls segment, which held the greatest market share. Shopping centers and other public spaces already have a sizable market share for video walls and screens. By 2028, the kiosk category is expected to hold the biggest revenue share. In academic institutions and the retail sector, kiosks are commonly utilized for sharing information and advertising.

The segment for transparent LED screens, on the other hand, is expected to have the fastest growth rate over the forecast period. High resolution & transparent LED panels can provide transparency levels greater than 80%. Additionally, they are sufficiently energy-efficient, which lowers energy consumption and optimizes user overhead costs. In the next six years, all of these factors are anticipated to significantly boost demand for transparent LED screens, supporting the segment's expansion.

Digital Signage Market Analysis by Location

The in-store location segment is anticipated to have the largest revenue share of more than 73% in 2021, based on the location. The high share is the result of growing product demand in retail establishments. This segment will continue growing over the course of the forecast period due to the huge development of retail outlets all over the world. The growth of out-store location segment is anticipated to be fueled by the boom in the transportation sector.

Global Digital Signage Market By Type, 2021 (%)

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Global Digital Signage Market Regional Insights

North America is anticipated to be have significant growth and hold the largest market share during the forecast period. The region’s demand for technology solutions has indeed been sparked by the loss of mass media like broadcast and print. As digital billboards are widely used to advertise products and services and since the retail industry is growing, the market size estimations for digital signage systems in North America show a significant growth rate. Previously expensive equipment is now more commonly accessible thanks to technological advancements in display, communication, and monitoring. Due to the superior technology and research techniques in use by the companies, the United States is the biggest contributor to the global market for advertising on digital signage. Additionally, a rise in sales driven by the fast adoption of digital signs significantly aided in price reductions. Additionally, a number of municipal governments are attempting to implement the idea of smart cities; such developments support sales growth in North America.

The fastest-growing region is Asia-Pacific. It is anticipated that a growing number of countries, including Japan, Singapore, and India, can help to grow the Asia-Pacific digital signage market for brand promotion. Many advanced countries have moved mainly from traditional information analysis methods to a "more modern approach." This explains why this market is one of the most promising because consumers who are heavily targeted by technology advertising understand it. India is expected to hold the largest market share among all the nations in the region due to its greatest gem and jewelry sector.

Global Digital Signage Market By Region, 2023-2030
  • Largest
  • Fastest

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Global Digital Signage Market Dynamics

Digital Signage Market Drivers

Gestural recognition has been incorporated increasingly.

  • Consumers can already interact with the information provided by the media and entertainment companies in a range of different ways due to digital signage vendors. The development of display processors with embedded gesture recognition technology is being explored by a number of manufacturers. One of the most frequently used methods in its interfaces is gesture recognition technology.

Increasing demand for 4K displays

  • In view of the fact of 4K digital signage displays with embedded software and a media player offer customers with an affordable Ultra HD digital signage solution, demand is expected to grow.

Digital Signage Market Restraints

High costs of Digital Signage Systems

  • Traffic increases along with urban density. A smarter approach is required to manage urbanization as well as the problems brought on by heavy traffic. Digital Signage systems development is one of these approaches. Systems for smart digital signage offer a wealth of data for handling transportation-related challenges. The global market offers a variety of digital signage display kinds. Each sort of digital display, however, has some technical restrictions. Even though it offers many advantages, the sophisticated wayside and transfer station signboard systems are expensive. The cost of installing advanced signage systems typically prevents the utilization on a large scale. Furthermore, the cost of setting up a basic system is typically very high.

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Global Digital Signage Market Competitive Landscape

The competitive landscape for the digital signage market includes information by competitor. Included information includes an overview of the business, financials, revenue, market potential, investments in R&D, new market initiatives, regional presence, corporate strengths and weaknesses, product launches, product breadth and depth, and application domination. The information above only relates to the companies' market focus on digital signage.

Digital Signage Market Top Player’s Company Profiles

  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • NEC Display Solutions, Ltd.
  • Panasonic Corporation
  • Sharp Corporation
  • Sony Corporation
  • Planar Systems Inc. (a Leyard Company)
  • Barco NV
  • Scala, Inc. (a STRATACACHE Company)
  • AU Optronics Corp.
  • BrightSign LLC
  • Daktronics Inc.
  • DynaScan Technology, Inc.
  • E Ink Holdings, Inc.
  • Elo Touch Solutions Inc.
  • Intuilab SA
  • Leyard Optoelectronic Co., Ltd. (a Leyard Company)
  • Navori SA
  • Ooh!Media Limited
  • SpinetiX SA

Digital Signage Market Recent Developments

  • In March 2022, The Planar Luminate Pro Series and Planar Venue Pro Series are two new LED video wall display families that Planar has introduced to meet the demands of high-ambient light environments and fast-paced events. The new families have mechanical components that speed up setup and takedown for transient events while also offering full front installation and serviceability, which opens the door to more long-term wall-mounted applications.
  • In February 2022, An American private company called NanoLumens, which develops and produces LED displays, unveiled the CLRVU line of transparent LED mesh products. At The Battery Atlanta, TK Elevators' main office and test facility, this display was installed. The user can adjust the display's resolution, power consumption, and transparency, allowing it to effortlessly fit into the architecture of the building when it is used indoors or outdoors.

Global Digital Signage Key Market Trends

  • One of the main factors driving the market's growth is the mixture of rapid digitization and the rising desire for powerful advertising tools. Additionally, the market is growing due to the widespread use of electronic large-screen displays in a variety of commercial sectors, including transportation, finance, hospitality, and retail. Digital signages are used in automated teller machines (ATMs) and e-banking services in the financial sector, for instance, to display motion messages, digitalized product promotion, and remote content updating and management. Technology advancements in generally, such as the integration of biometric technology with digital signage equipment, are also contributing to the industry's growth. In keeping with this, contemporary product variants include gaze trackers and heat path trackers that pinpoint the location of the most popular consumer areas. This allows businesses to keep tabs on consumer activity and get insightful information. The market is expected to be further fueled by additional factors, including improvements in LCD/LED technology and increasing advertisement and marketing spending.

Global Digital Signage Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global digital signage market analysis, it is becoming more popular as a result of growing customer demand for clear and comprehensive product information. Additionally, the market is anticipated to expand as more sophisticated technologies, such as single or multiple points of touch and gesture-based displays, are being used. These systems require supervision and computer information management, which can be accessed via signage in a remote place. More opportunities in this market are being generated by the development of transport systems, public infrastructure, and new commercial structures, especially in developing nations. All forms of public transit are using digital signage to draw in on-the-go viewers and provide real-time location and context awareness for passenger information and advertising.

Report Metric Details
Market size value in 2021 USD 15.98 billion
Market size value in 2030 USD 41.55 billion
Growth Rate 11.2%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks, Others.
  • Component
    • Hardware, Software, Service
  • Technology
    • LCD, LED, OLED, Projection
  • Location
    • In-store and Out-store
  • Content Category
    • Broadcast (News, Weather, Sports, Others), Non-Broadcast
  • Application
    • Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, Transportation
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • NEC Display Solutions, Ltd.
  • Panasonic Corporation
  • Sharp Corporation
  • Sony Corporation
  • Planar Systems Inc. (a Leyard Company)
  • Barco NV
  • Scala, Inc. (a STRATACACHE Company)
  • AU Optronics Corp.
  • BrightSign LLC
  • Daktronics Inc.
  • DynaScan Technology, Inc.
  • E Ink Holdings, Inc.
  • Elo Touch Solutions Inc.
  • Intuilab SA
  • Leyard Optoelectronic Co., Ltd. (a Leyard Company)
  • Navori SA
  • Ooh!Media Limited
  • SpinetiX SA
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Digital Signage Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Digital Signage Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Digital Signage Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Digital Signage Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Digital Signage Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Digital Signage Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Digital Signage Market size was valued at USD 15.98 billion in 2021 and is poised to grow from USD 17.77 billion in 2022 to USD 41.55 billion by 2030, growing at a CAGR of 11.2% in the forecast period (2023-2030).

The competitive landscape for the digital signage market includes information by competitor. Included information includes an overview of the business, financials, revenue, market potential, investments in R&D, new market initiatives, regional presence, corporate strengths and weaknesses, product launches, product breadth and depth, and application domination. The information above only relates to the companies' market focus on digital signage. 'Samsung Electronics Co., Ltd.', 'LG Electronics Inc.', 'NEC Display Solutions, Ltd.', 'Panasonic Corporation', 'Sharp Corporation', 'Sony Corporation', 'Planar Systems Inc. (a Leyard Company)', 'Barco NV', 'Scala, Inc. (a STRATACACHE Company)', 'AU Optronics Corp.', 'BrightSign LLC', 'Daktronics Inc.', 'DynaScan Technology, Inc.', 'E Ink Holdings, Inc.', 'Elo Touch Solutions Inc.', 'Intuilab SA', 'Leyard Optoelectronic Co., Ltd. (a Leyard Company)', 'Navori SA', 'Ooh!Media Limited', 'SpinetiX SA'

Consumers can already interact with the information provided by the media and entertainment companies in a range of different ways due to digital signage vendors. The development of display processors with embedded gesture recognition technology is being explored by a number of manufacturers. One of the most frequently used methods in its interfaces is gesture recognition technology.

One of the main factors driving the market's growth is the mixture of rapid digitization and the rising desire for powerful advertising tools. Additionally, the market is growing due to the widespread use of electronic large-screen displays in a variety of commercial sectors, including transportation, finance, hospitality, and retail. Digital signages are used in automated teller machines (ATMs) and e-banking services in the financial sector, for instance, to display motion messages, digitalized product promotion, and remote content updating and management. Technology advancements in generally, such as the integration of biometric technology with digital signage equipment, are also contributing to the industry's growth. In keeping with this, contemporary product variants include gaze trackers and heat path trackers that pinpoint the location of the most popular consumer areas. This allows businesses to keep tabs on consumer activity and get insightful information. The market is expected to be further fueled by additional factors, including improvements in LCD/LED technology and increasing advertisement and marketing spending.

North America is anticipated to be have significant growth and hold the largest market share during the forecast period. The region’s demand for technology solutions has indeed been sparked by the loss of mass media like broadcast and print. As digital billboards are widely used to advertise products and services and since the retail industry is growing, the market size estimations for digital signage systems in North America show a significant growth rate. Previously expensive equipment is now more commonly accessible thanks to technological advancements in display, communication, and monitoring. Due to the superior technology and research techniques in use by the companies, the United States is the biggest contributor to the global market for advertising on digital signage. Additionally, a rise in sales driven by the fast adoption of digital signs significantly aided in price reductions. Additionally, a number of municipal governments are attempting to implement the idea of smart cities; such developments support sales growth in North America.

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