Digital Printing Packaging Market Size, Share, Growth Analysis, By Type of packaging(Flexible Packaging and Inkjet technology.), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45I2151 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 34 |Figures: 74

Digital Printing Packaging Market Insights

Digital Printing Packaging Market size was valued at USD 27 billion in 2021 and is poised to grow from USD 29.4 billion in 2022 to USD 58.16 billion by 2030, growing at a CAGR of 8.9% in the forecast period (2023-2030).

Digital printing for packaging is a modern printing technique that employs electronically controlled laser and inkjet printers for the printing process. This method is particularly suitable for handling smaller to medium-sized files in various formats. The application of laser printer technology in packaging enables the creation of fresh and diverse designs in a multitude of colors. This technology is effectively utilized to imprint promotional offers onto packaging materials, and its array of advantages has captured the interest of consumers.

The surge in demand for flexible packaging and a growing emphasis on environmentally sustainable printing have been key drivers for the expansion of the digital printing packaging market. Recent advancements in digital printing technologies have significantly widened the possibilities for flexible packaging, corrugated wraps, and folded cartons.

Driven by this strong demand, many industry players have extended their production capacities, thereby fostering market growth. As an example, Elanders AB collaborated with HP Inc. and is set to enlarge its LGI plant in Germany. Colordruck Baiersbronn augmented its printing-packaging operations by incorporating the Landa S10 nano graphic press into its folded carton production plant in May 2016. Nevertheless, factors such as fluctuations in raw material prices and the high production costs could potentially constrain the growth trajectory of the digital printing packaging sector.

US Digital Printing Packaging Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2023-2030

Global Market Size

USD 27 billion

Largest Segment

Flexible Packaging

Fastest Growth

Flexible Packaging

Growth Rate

8.9% CAGR

Global Digital Printing Packaging Market ($ Bn)
Country Share for Asia Pacefic Region (%)

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Digital Printing Packaging Market Segmental Analysis

The global digital printing packaging market is segmented by type of Packaging and region. Based on Packaging type, the market can be segmented into flexible packaging and inkjet technology. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Digital Printing Packaging Market Analysis by Type of Packaging

The inkjet technology sub-segment is projected to dominate the global digital printing packaging market due to its high accuracy, low costs, and high-resolution printing capabilities. The segment includes Drop-on-Demand (DoD) and Continuous Inkjet (CIJ) technologies. Inkjet printing is widely utilized in the production of labels, corrugated packaging, cartons, and others. The growing demand for variable content printing, personalized printing, and high-quality printing is expected to drive the growth of the inkjet technology sub-segment.

The flexible packaging sub-segment is expected to witness substantial growth during the forecast period due to its cost-effectiveness, convenience, and lightweight nature. Flexible packaging is utilized across different industries, including food and beverage, cosmetics, pharmaceuticals, and others. The segment includes pouches, bags, shrink sleeves, wraps, and other flexible packaging products. The growing demand for packaged food, beverages, and personal care products is expected to fuel the growth of the flexible packaging sub-segment.

Global Digital Printing Packaging Market By Type

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Digital Printing Packaging Market Regional Insights

Asia Pacific accounted for the largest portion of the global digital printing packaging market as a result of rising demand from numerous application fields. China, India, and Japan are the top three consumers as a result of the escalating demand from the food and beverage sector. This can be attributed to the high demand for food packaging as well as the growing emphasis on packaged foods disseminating information about the shelf life, makeup, and nutritional value of the food. Due to the substantial demand from the label industry, North America has the second-largest share. Take Coca-Cola's largest Cola series marketing campaign, where the message was conveyed through the packaging. The Coca-Cola marketing campaign showed how important labels and packaging could be in interacting with customers. In order to win over customers, the company's promotional strategy makes effective use of packaging. The market in North America has increased exponentially as a result.

Packaging sectors like corrugated paper, folded cartons, and flexible packaging have experienced rapid growth in Europe. Additionally, improvements in metal printing have fueled regional expansion. Leading companies in the UK and Germany are expanding their networks in order to grow their businesses in the digital printing for packaging sector. Due to the high popularity of electrophotography and electrostatic printing, which denotes their capacity to print images of immaculate quality with outstanding resistance to withstand various climatic conditions, the Middle East and Latin America are projected to experience steady growth in the market.

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Digital Printing Packaging Market Dynamics

Digital Printing Packaging Market Drivers

Growing Demand For Eco-Friendly And Sustainable Packaging Solutions

  • The increasing need for environmentally conscious and sustainable packaging solutions plays a significant role in propelling the global digital printing packaging sector. Unlike conventional printing methods, digital printing employs less ink and generates lower waste levels, rendering it a more ecologically sound choice. Furthermore, digital printing facilitates on-the-spot printing, minimizing the necessity for excessive stockpiles and lowering the volume of discarded packaging materials.

Digital Printing Packaging Market Restraints

High Cost Of Digital Printing Equipment And Technology

  • The considerable expenses associated with procuring digital printing machinery and technology might hinder the expansion of the worldwide digital printing packaging industry. Acquiring the essential equipment and software demands substantial capital investments, potentially posing an obstacle for smaller enterprises. Furthermore, the elevated expenses related to materials and upkeep contribute to the overall financial burden of digital printing. Nonetheless, with the progression and increased accessibility of technology, this impediment could potentially diminish in significance over time.

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Digital Printing Packaging Market Competitive Landscape

The global digital printing packaging market has become increasingly competitive in recent years. companies have invested heavily in research and development to produce the latest digital printing technologies, enabling them to offer advanced printing services to their clients. Aside from these larger players, a number of new entrants and mid-sized companies have also entered the market, offering a range of digital printing packaging solutions. There is also growing interest in the market from niche players, such as those specializing in eco-friendly or sustainable packaging solutions. With the increasing focus on sustainable practices among consumers and businesses globally, these companies are carving out a niche for themselves as providers of digital printing packaging solutions that have a minimal impact on the environment. Overall, the digital printing packaging market is highly competitive, with numerous players offering a broad range of solutions to meet the diverse needs of their clients.

Digital Printing Packaging Market Top Player’s Company Profiles

  • HP Inc - The United States
  • Xerox Corporation - The United States
  • E. I. du Pont de Nemours and Company - The United States
  • Eastman Kodak Company - The United States
  • Quad/Graphics Inc. - The United States
  • packaging 2.0 ltd. - United Kingdom
  • Refine Packaging - The United States
  • Xeikon nv - Belgium
  • Smurfit Kappa Group plc - Ireland
  • Landa Corporation - Israel
  • Heidelberger Druckmaschinen AG - Germany
  • WS Packaging Group, Inc. - The United States
  • Durst – Italy
  • Mondi Group - Austria
  • Amcor Limited - Australia
  • Stora Enso Oyj - Finland
  • RPimaging - Canada
  • The Alexir Partnership - The United Kingdom
  • StrataGraph - The United States
  • International Paper Company - The United States

Digital Printing Packaging Market Recent Developments

  • In May 2021, HP Inc. introduced its PageWide C500 Press for corrugated packaging printing applications.

Digital Printing Packaging Key Market Trends

  • The global Digital Printing Packaging market has witnessed significant growth over the years owing to the continuous rise in e-commerce, the increasing demand for sustainable packaging solutions, and shifting consumer preferences towards personalized packaging. The key market trend is the adoption of advanced packaging technologies by various industries such as food and beverage, healthcare, and cosmetics, among others. Digital printing packaging enables manufacturers to produce small quantities of customized packaging at a faster rate and lower cost, thereby reducing inventory and minimizing waste.

Digital Printing Packaging Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per the analysis, the global market for digital printing packaging is experiencing rapid expansion, fueled by the escalating need for inventive packaging solutions across diverse sectors like food and beverages, pharmaceuticals, and personal care items. The market is projected to undergo substantial growth, largely attributed to advancements in digital printing technology, enabling top-tier printing quality and tailored packaging materials. The increasing inclination towards personalized and customized products has also contributed to the heightened demand for digital printing packaging. Notably, the Asia-Pacific region is anticipated to observe the swiftest growth due to surging disposable incomes and the burgeoning popularity of e-commerce. Nevertheless, concerns related to environmental impact stemming from packaging waste and the substantial initial investments required for digital printing packaging equipment might somewhat impede market expansion. Overall, the global digital printing packaging market is anticipated to maintain substantial growth in the forthcoming years.

Report Metric Details
Market size value in 2021 USD 27 billion
Market size value in 2030 USD 58.16 billion
Growth Rate 8.9%
Base year 2023
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type of packaging
    • Flexible Packaging and Inkjet technology.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • HP Inc - The United States
  • Xerox Corporation - The United States
  • E. I. du Pont de Nemours and Company - The United States
  • Eastman Kodak Company - The United States
  • Quad/Graphics Inc. - The United States
  • packaging 2.0 ltd. - United Kingdom
  • Refine Packaging - The United States
  • Xeikon nv - Belgium
  • Smurfit Kappa Group plc - Ireland
  • Landa Corporation - Israel
  • Heidelberger Druckmaschinen AG - Germany
  • WS Packaging Group, Inc. - The United States
  • Durst – Italy
  • Mondi Group - Austria
  • Amcor Limited - Australia
  • Stora Enso Oyj - Finland
  • RPimaging - Canada
  • The Alexir Partnership - The United Kingdom
  • StrataGraph - The United States
  • International Paper Company - The United States
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Digital Printing Packaging Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Digital Printing Packaging Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Digital Printing Packaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digital Printing Packaging Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digital Printing Packaging Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Digital Printing Packaging Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Digital Printing Packaging Market size was valued at USD 27 billion in 2021 and is poised to grow from USD 29.4 billion in 2022 to USD 58.16 billion by 2030, growing at a CAGR of 8.9% in the forecast period (2023-2030).

The digital printing packaging market has become increasingly competitive in recent years. companies have invested heavily in research and development to produce the latest digital printing technologies, enabling them to offer advanced printing services to their clients. Aside from these larger players, a number of new entrants and mid-sized companies have also entered the market, offering a range of digital printing packaging solutions. There is also growing interest in the market from niche players, such as those specializing in eco-friendly or sustainable packaging solutions. With the increasing focus on sustainable practices among consumers and businesses globally, these companies are carving out a niche for themselves as providers of digital printing packaging solutions that have a minimal impact on the environment. Overall, the digital printing packaging market is highly competitive, with numerous players offering a broad range of solutions to meet the diverse needs of their clients. 'HP Inc - The United States', 'Xerox Corporation - The United States', 'E. I. du Pont de Nemours and Company - The United States', 'Eastman Kodak Company - The United States', 'Quad/Graphics Inc. - The United States', 'packaging 2.0 ltd. - United Kingdom', 'Refine Packaging - The United States', 'Xeikon nv - Belgium', 'Smurfit Kappa Group plc - Ireland', 'Landa Corporation - Israel', 'Heidelberger Druckmaschinen AG - Germany', 'WS Packaging Group, Inc. - The United States', 'Durst – Italy', 'Mondi Group - Austria', 'Amcor Limited - Australia', 'Stora Enso Oyj - Finland', 'RPimaging - Canada', 'The Alexir Partnership - The United Kingdom', 'StrataGraph - The United States', 'International Paper Company - The United States'

The increasing need for environmentally conscious and sustainable packaging solutions plays a significant role in propelling the digital printing packaging sector. Unlike conventional printing methods, digital printing employs less ink and generates lower waste levels, rendering it a more ecologically sound choice. Furthermore, digital printing facilitates on-the-spot printing, minimizing the necessity for excessive stockpiles and lowering the volume of discarded packaging materials.

The Digital Printing Packaging market has witnessed significant growth over the years owing to the continuous rise in e-commerce, the increasing demand for sustainable packaging solutions, and shifting consumer preferences towards personalized packaging. The key market trend is the adoption of advanced packaging technologies by various industries such as food and beverage, healthcare, and cosmetics, among others. Digital printing packaging enables manufacturers to produce small quantities of customized packaging at a faster rate and lower cost, thereby reducing inventory and minimizing waste.

Asia Pacific accounted for the largest portion of the digital printing packaging market as a result of rising demand from numerous application fields. China, India, and Japan are the top three consumers as a result of the escalating demand from the food and beverage sector. This can be attributed to the high demand for food packaging as well as the growing emphasis on packaged foods disseminating information about the shelf life, makeup, and nutritional value of the food. Due to the substantial demand from the label industry, North America has the second-largest share. Take Coca-Cola's largest Cola series marketing campaign, where the message was conveyed through the packaging. The Coca-Cola marketing campaign showed how important labels and packaging could be in interacting with customers. In order to win over customers, the company's promotional strategy makes effective use of packaging. The market in North America has increased exponentially as a result.

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