Commercial Printing Market Size, Share, Growth Analysis, By Printing Technology(Lithographic Printing, Digital Printing, Flexographic Printing, Screen Printing), By Application(Packaging, Advertising, and Publishing), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45O2031 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 66 |Figures: 67

Commercial Printing Market Insights

Commercial Printing Market size was valued at USD 476.30 billion in 2021 and is poised to grow from USD 489.63 billion in 2022 to USD 627.78 billion by 2030, growing at a CAGR of 2.8% in the forecast period (2023-2030).

The demand for commercial printing services is on the rise due to the growing need of businesses and enterprises for advertising materials like brochures and pamphlets, which are considered excellent marketing tools. Technological advancements, such as faster presses and new color & toner technology, have led to improved production capabilities and higher quality in the printing industry. Moreover, ongoing developments in printing techniques have resulted in cost-effectiveness and efficiency, particularly for bulk printing, helping to mitigate the impact of digital media on printing services to some extent.

The e-commerce industry's thriving demand for packaging and labeling has significantly contributed to the expansion of the Commercial Printing Market. Major e-commerce vendors like Amazon, eBay, and Target are embracing innovative packaging solutions, such as additive manufacturing and AI-powered design tools, to enhance their packaging strategies. Additionally, players in logistics, warehousing, and retail sectors are investing in hybrid print technologies, combining the strengths of analog and digital approaches. This combination harnesses the dependability and effectiveness of flexographic printing alongside the creative potential of digital technology.

Despite the increasing popularity of digital media for book publishing and advertising, commercial printing maintains its relevance because of the unique experience it offers. Printed materials and publications cannot be replicated in an online medium. Devoted book readers and magazine buyers prefer the tangible, printed format due to the added experiential value it brings. Printed books also provide advantages such as enhanced readability, contributing to their enduring appeal.

US Commercial Printing Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 476.30 billion

Largest Segment

Lithographic Printing

Fastest Growth

Lithographic Printing

Growth Rate

2.8% CAGR

Global Commercial printing Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Commercial Printing Market Segmental Analysis

Global Commercial Printing Market is segmented on the basis of printing technology, application, and region. By printing technology, the market is segmented into Lithographic Printing, Digital Printing, Flexographic Printing, Screen Printing, Gravure Printing, Others. By application, the market is segmented Packaging, Advertising, and Publishing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Commercial Printing Market Analysis By Printing Technology

The lithography printing segment commands the largest share of 43.82% in the market. This dominance can be attributed to the increasing demand for printing in packaging applications. Lithography technology provides several benefits, including consistent and high image quality, which has resulted in its widespread adoption. Lithographic printing is particularly well-suited for handling high-volume batches of static mailings like directories and product advertisements. Another commonly used technology is flexographic printing. However, its adoption is limited due to the post-printing processes that it necessitates.

On the other hand, the digital printing segment is projected to experience the highest Compound Annual Growth Rate (CAGR) of 3.9%. This growth can be attributed to the swift adoption of inkjet and laser printing solutions in the paper and packaging printing sector, mainly due to the cost-efficiency and flexibility of this technology. Additionally, the segment is expected to be further propelled by the implementation of Artificial Intelligence (AI) and Internet of Things (IoT) based technologies. Digital printing offers advantages like reduced costs for color prints and a higher return on investments, making it a widely adopted choice for various printing applications.

Commercial Printing Market Analysis By Application

The Packaging segment secured the highest share of revenue, surpassing 53.77% thus being the dominant segment. This segment encompasses printing on labels, tags, and flexible packaging. Commercial printers have actively integrated digital technology to enhance the quality of packaging prints. Moreover, Quick Response (QR) codes have become a common feature on product packaging, allowing users to scan them with a smartphone to access additional information, including product details and promotional content, among other things.

On the other hand, the Publishing segment is the fastest-growing segment in the Commercial Printing Market. Print advertisements play a crucial role in delivering event coverage, comprehensive analysis, and wide distribution of tangible promotions and news, leading to increased conversion rates and the establishment of credibility. For short print runs, including newspapers, newsletters, posters, flyers, and brochures, gravure and digital print processes are commonly employed. Publishing activities encompass a variety of materials like books, newspapers, magazines, and more. The growing number of newspaper and newsletter subscribers is a significant driving force behind the growth of the publishing application market.

Global Commercial printing Market By Printing Technology

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Commercial Printing Market Regional Insights

Asia-Pacific holds the highest share of revenue contribution and is projected to experience a Compound Annual Growth Rate (CAGR) of 2.30% during the forecast period. The region's significant revenue growth is driven by the increasing demand for commercial printing in emerging economies like India, Japan, China, Indonesia, Bangladesh, and Thailand. Various factors contribute to the expansion of the printing market in the Asia-Pacific region, such as the adoption of new technologies, evolving lifestyles, the growth of e-commerce, and rapid urbanization.With a substantial and rapidly growing population, along with a consistently expanding economy, China plays a pivotal role in the region's printing industry. The Chinese commercial printing sector, in particular, holds significant importance and has shown potential for adopting digital printing technology. This is mainly due to housing major manufacturers and attracting numerous Fortune 500 companies, further fueling the growth prospects of the Commercial Printing Market in the Asia-Pacific region.

North America secures the second-largest share in the Commercial Printing Market, contributing to more than 33.15% of the global revenue. This growth in the region can be attributed to the significant demand for commercial printing services, particularly for marketing, packaging, labeling, and advertising needs. Additionally, the presence of major industry players like Quad/Graphics Inc., Acme Printing, Cenevo, and RR Donnelley in the region is expected to further drive the industry's expansion.

Global Commercial printing Market By Geography
  • Largest
  • Fastest

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Commercial Printing Market Dynamics

Commercial Printing Market Drivers

Increased demand for Print advertisement

  • Print advertising plays a prominent role in driving the growth of the commercial printing industry. It serves as a key component in comprehensive marketing strategies adopted by retail companies to target their specific markets. Interestingly, a recent Adobe survey of 1,250 U.S. consumers brought attention to a noteworthy challenge faced by online or digital marketing, as it struggles to capture people's attention effectively. In contrast, print-based advertisements have shown to garner greater customer attention. Notably, an advertisement featured in a magazine can continue to promote a product or service for an extended period, lasting for months or even years, as long as the magazine remains in circulation.

Commercial Printing Market Restraints

Increasing digitization

  • The increasing digitization is leading consumers to prefer electronic versions of printed materials, like e-annual reports, e-vouchers, and e-catalogues. Additionally, people are increasingly turning to online platforms rather than relying on printed materials, which directly impacts the demand for print-related products. As a result, these factors are posing constraints on the growth of the market.

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Commercial Printing Market Competitive Landscape

Competitors are heavily investing in research and development practices. The market's product homogeneity is compelling many participants to engage in price-based competition. Consequently, fierce competition has emerged in the target market. Moreover, companies are facing pressure to cut costs while fostering innovation, leading to thriving competition within the print services sector.

Commercial Printing Market Top Player’s Company Profiles

  • RR Donnelley (US)
  • Transcontinental Inc.(US)
  • LSC Communications US, LLC.(US)
  • Gorham Printing, Inc. (US)
  • Dai Nippon Printing(Japan)
  • The Magazine Printing Company(India)
  • Cimpress plc(France)
  • Quebecor World Inc.(Canada)
  • Duncan Print Group(UK)

Commercial Printing Market Recent Developments

  • In May 2022, Siegwerk introduced SICURA Litho Pack ECO, a novel UV offset ink designed for non-food paper and board applications. This ink contains more than 40% renewable and vegetable-based materials. According to Siegwerk, compared to standard UV inks, this new series of UV offset ink can incorporate a higher proportion of bio-renewable materials.
  • In In June 2022, Toppan achieved a breakthrough by developing a hologram that can display text and images when exposed to bright light. This advancement simplifies verification for users, eliminating the need for specialized equipment or QR codes.

Commercial Printing Key Market Trends

  • Advancements in Technology and Growing Demand: The digital printing industry is expected to witness significant growth during the projected period due to the rapid adoption of laser and inkjet printing solutions in the paper and packaging sectors, primarily driven by their adaptable and cost-effective features. The global utilization of Internet of Things (IoT) and Artificial Intelligence (AI)-based technologies is also anticipated to fuel the digital printing market. Furthermore, the increased usage of digital printing in consumer electronics, such as smart thermostats, is projected to boost the demand further, resulting in rapid expansion of the worldwide digital printing market in the coming years.

The growing demand for sustainable printing solutions in industries like pharmaceuticals, healthcare, packaging, and labeling, coupled with the need for cost-effective printing methods, is one of the key factors driving the global digital printing market. However, a significant challenge faced by the industry is the substantial initial investment required for establishing digital printing facilities, especially in less economically developed countries. On the positive side, the digital printing market is also benefiting from continuous innovation in printing technology, which presents lucrative opportunities for small and medium-sized businesses..

Commercial Printing Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Commercial Printing Market analysis, the global market is experiencing robust growth and is expected to continue its upward trajectory in the coming years. The digital printing industry is expected to witness significant growth during the projected period, primarily due to the rapid adoption of laser and inkjet printing solutions in the paper and packaging industries. Another driving factor for the growth of the global market is the increasing demand for sustainable printing solutions in various sectors like pharmaceuticals, healthcare, packaging, and labeling, along with the need for cost-effective printing methods. However, a significant challenge faced by the industry is the substantial initial investment required for establishing digital printing facilities, especially in less economically developed countries. On the positive side, ongoing technological innovations in printing offer new opportunities for small and medium-sized businesses, contributing to the market's overall growth potential.

Report Metric Details
Market size value in 2023 USD 476.30 billion
Market size value in 2031 USD 627.78 billion
Growth Rate 2.8%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Printing Technology
    • Lithographic Printing, Digital Printing, Flexographic Printing, Screen Printing, Gravure Printing, Others
  • Application
    • Packaging, Advertising, and Publishing
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • RR Donnelley (US)
  • Transcontinental Inc.(US)
  • LSC Communications US, LLC.(US)
  • Gorham Printing, Inc. (US)
  • Dai Nippon Printing(Japan)
  • The Magazine Printing Company(India)
  • Cimpress plc(France)
  • Quebecor World Inc.(Canada)
  • Duncan Print Group(UK)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Commercial Printing Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Commercial Printing Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Commercial Printing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Commercial Printing Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Commercial Printing Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Commercial Printing Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Commercial Printing Market size was valued at USD 476.30 billion in 2021 and is poised to grow from USD 489.63 billion in 2022 to USD 627.78 billion by 2030, growing at a CAGR of 2.8% in the forecast period (2023-2030).

Competitors are heavily investing in research and development practices. The market's product homogeneity is compelling many participants to engage in price-based competition. Consequently, fierce competition has emerged in the target market. Moreover, companies are facing pressure to cut costs while fostering innovation, leading to thriving competition within the print services sector. 'Quad/Graphics Inc.(US)', 'Acme Printing(Sri Lanka)', 'Cenveo(US)', 'RR Donnelley (US)', 'Transcontinental Inc.(US)', 'LSC Communications US, LLC.(US)', 'Gorham Printing, Inc. (US)', 'Dai Nippon Printing(Japan)', 'The Magazine Printing Company(India)', 'Cimpress plc(France)', 'Quebecor World Inc.(Canada)', 'Duncan Print Group(UK)'

Print advertising plays a prominent role in driving the growth of the commercial printing industry. It serves as a key component in comprehensive marketing strategies adopted by retail companies to target their specific markets. Interestingly, a recent Adobe survey of 1,250 U.S. consumers brought attention to a noteworthy challenge faced by online or digital marketing, as it struggles to capture people's attention effectively. In contrast, print-based advertisements have shown to garner greater customer attention. Notably, an advertisement featured in a magazine can continue to promote a product or service for an extended period, lasting for months or even years, as long as the magazine remains in circulation.

Advancements in Technology and Growing Demand: The digital printing industry is expected to witness significant growth during the projected period due to the rapid adoption of laser and inkjet printing solutions in the paper and packaging sectors, primarily driven by their adaptable and cost-effective features. The utilization of Internet of Things (IoT) and Artificial Intelligence (AI)-based technologies is also anticipated to fuel the digital printing market. Furthermore, the increased usage of digital printing in consumer electronics, such as smart thermostats, is projected to boost the demand further, resulting in rapid expansion of the worldwide digital printing market in the coming years.

Asia-Pacific holds the highest share of revenue contribution and is projected to experience a Compound Annual Growth Rate (CAGR) of 2.30% during the forecast period. The region's significant revenue growth is driven by the increasing demand for commercial printing in emerging economies like India, Japan, China, Indonesia, Bangladesh, and Thailand. Various factors contribute to the expansion of the printing market in the Asia-Pacific region, such as the adoption of new technologies, evolving lifestyles, the growth of e-commerce, and rapid urbanization.With a substantial and rapidly growing population, along with a consistently expanding economy, China plays a pivotal role in the region's printing industry. The Chinese commercial printing sector, in particular, holds significant importance and has shown potential for adopting digital printing technology. This is mainly due to housing major manufacturers and attracting numerous Fortune 500 companies, further fueling the growth prospects of the Commercial Printing Market in the Asia-Pacific region.

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