Global Digital Badges Market

Global Digital Badges Market Size, Share, Growth Analysis, By Type(Virtual badge and Real badge), By Application(Military, Entertainment game) - Industry Forecast 2023-2030


Report ID: SQMIG45A2143 | Region: Global | Published Date: March, 2024
Pages: 197 | Tables: 61 | Figures: 75

Global Digital Badges Market Insights

Global Digital Badges Market size was valued at USD 2.07 billion in 2022 and is poised to grow from USD 2.53 billion in 2023 to USD 12.39 billion by 2031, growing at a CAGR of 22% during the forecast period (2024-2031).

The rising demand for online platforms has significantly contributed to the growth of the digital learning and social learning market. Companies are increasingly investing in training and development programs to enhance the skills of their employees, which is driving the industry forward. Gamification, a growing trend in education, is providing lucrative opportunities, especially in developing countries. Additionally, leading players like SAP, Oracle, SAS, and IBM are introducing professional development programs that are prompting professionals to prioritize skill upgrading, thereby fueling market growth. However, the market faces limitations such as the lack of robust infrastructure in many emerging regions and the absence of universal acceptance across institutions and countries.

Gamification refers to the use of game-like elements in educational materials, which is gaining popularity among students. It incorporates technical, personal, and emotional aspects and motivates reluctant learners to actively participate in the learning process. Gamification also creates a safe environment for students to solve real-world problems, providing interactive experiences to enhance motivation. Numerous digital badge vendors are aiming to capitalize on this market potential. A strong IT infrastructure is crucial for the growth of the digital badges industry. Inadequate IT infrastructure hinders the widespread adoption of digital badges in educational institutions. For instance, the limited internet penetration in countries like Nigeria, Kenya, and Uganda poses challenges to the implementation of digital badges. Moreover, underdeveloped nations lack proper roadmaps for utilizing digital technologies like eLearning, social learning, and adaptive learning, impeding the market's growth.

US Digital Badges Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 2.07 billion

Largest Segment

Virtual Badge

Fastest Growth

Virtual Badge

Growth Rate

22% CAGR

Global Digital Badges Market ($ Bn)
Country Share for North America Region (%)
Global Digital Badges Market By Type ($ Bn)
Global Digital Badge Market By Type (%)

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Global Digital Badges Market Segmental Analysis

The global digital badges market is segmented on the basis of type, application, and region. By type, the market is segmented into virtual badge and real badge. In terms of application, the market is segmented into military, entertainment game, education, and other. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Digital Badges Market Analysis By Type

The dominant segment in the global digital badges market is virtual badges due to their widespread adoption and advantages in terms of instant recognition, easy verification, and online sharing capabilities. Virtual badges have become an integral part of digital learning and professional development.

However, the real badges segment is experiencing faster growth as organizations and institutions recognize the value of providing physical representations of achievements and credentials. Real badges offer a tangible and visible symbol of accomplishment that can enhance recognition and credibility in various settings.

While virtual badges dominate the market, the growth of the real badges segment indicates the continued relevance and demand for physical representations of achievements in the digital era. The combination of virtual and real badges provides individuals with multiple options to showcase their accomplishments and credentials effectively.

Digital Badges Market Analysis By Application

The dominant application segment in the global digital badges market is education, given the extensive use of digital badges in educational settings to recognize learning accomplishments. The education segment benefits from the wide adoption of online learning platforms, the growing focus on skill-based education, and the desire to enhance learner engagement and motivation.

The fastest-growing segment is the entertainment game industry, driven by the increasing popularity of gamification and the integration of digital badges to enhance player engagement and loyalty. The gamification trend, coupled with the rapid growth of the gaming industry, has contributed to the increased demand for digital badges in gaming contexts.

Global Digital Badge Market By Type, 2022 (%)

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Global Digital Badges Market Regional Insights

North America is a dominant region in 2022 owing to a well-established education system, strong technological infrastructure, and a high adoption rate of online learning platforms. The region is home to major digital badge providers and has a robust market for educational and professional development badges. North America leads in the adoption and utilization of digital badges across various sectors, including education, corporate training, and professional certifications.

Europe is another significant region in the global digital badges market. It has a strong emphasis on lifelong learning and continuous professional development. European countries are actively integrating digital badges into educational curricula, vocational training programs, and industry certifications. The region showcases a growing demand for digital badges in both formal and informal learning contexts.

Global Digital Badge Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Digital Badges Market Dynamics

Digital Badges Market Drivers

Predominance of online education

  • The online education industry is undergoing a rapid transformation, evident from the increasing acceptance of social and digital learning. Within this context, digital badges have emerged as a significant feature in online education. Currently, numerous online educational providers, particularly in the United States and Europe, offer digital badges to signify the completion of courses. These badges serve as a motivating factor for learners and also contribute to the development of a competitive environment, encouraging the attainment of skills within the education industry.

Digital Badges Market Restraints

Budget Constraints in Implementing Digital Badges

  • The growth of digital badges in educational institutions is hindered by the inadequate IT infrastructure in developing countries. For example, in Africa, the absence of proper IT infrastructure and connectivity solutions has imposed limitations on the adoption of digital badges. Moreover, budget constraints for implementing digital learning solutions in educational institutions act as a barrier to the digital badges market. The allocated state budgets in developing countries in the APAC region for educational technologies are insufficient to meet the growing demand for online learning. Consequently, these factors pose challenges in the adoption and implementation of digital solutions.

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Global Digital Badges Market Competitive Landscape

The global digital badges market is highly competitive, with a diverse range of players vying for market share. The landscape is characterized by continuous product innovation, strategic partnerships, geographic expansion, industry-specific focus, customer-centric approaches, pricing strategies, and brand reputation. Companies in this market strive to differentiate themselves by offering advanced features, forging collaborations, expanding their presence in different regions, catering to specific industries, providing excellent customer support, implementing competitive pricing models, and building trust with customers. The competitive landscape of the global digital badges market is dynamic and driven by the evolving needs and demands of customers in various sectors.

Digital Badges Market Top Player’s Company Profile

  • Concentric Sky – US
  • Discendum – Finland
  • Forall Systems – US
  • Youtopia – US
  • Badge List – US
  • ProExam – US
  • Basno – US
  • Accredible – UK
  • Portfolium – US
  • EbizOn – India
  • Be Badges – Denmark
  • Badge Design – US
  • Instructure, Inc. – US
  • Badgr – US
  • Credmos – UK
  • Concentric Sky – US
  • Accredible - UK

Digital Badges Market Recent Developments

  • In January 2023, Digital Nasional Berhad (DNB) and Ericsson jointly unveiled a complimentary online academic program called the 'MY5G Ericsson Malaysia Pioneers Programme, designed specifically for tertiary-level students in Malaysia. The program aligns with DNB's objective of fostering the growth of technological talent across the nation. Comprising three comprehensive modules, this initiative aims to equip students with an in-depth understanding of the technological intricacies and practical applications of digital services. Upon successfully completing the assessments within each module, students will have the opportunity to earn a valuable digital badge from Ericsson.
  • In August 2022, WorldSkills announced its plans to introduce a new digital badge program, aimed at offering participants a novel means to showcase their achievements and experiences within the organization. These digital badges provided by WorldSkills serve as tangible online credentials that can be conveniently shared and verified on resumes and various social media platforms. Through this initiative, WorldSkills aims to facilitate employers in recognizing and comprehending the value that participants' experiences bring to their skillsets, positioning them as valuable assets within their teams, whether as leaders or skilled professionals.

Global Digital Badges Key Market Trends

  • Growing Adoption of Online Learning: The increasing popularity of online learning platforms and the shift towards remote education has driven the demand for digital badges. Educational institutions, training providers, and corporate organizations are embracing digital badges as a means to recognize and validate learning achievements in virtual environments.

Global Digital Badges Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global digital badges market analysis, is experiencing rapid growth and transformation, driven by the increasing adoption of online learning and the demand for skills recognition. North America dominates the market, benefiting from advanced education systems and strong technological infrastructure. The region has been at the forefront of digital badge implementation, with widespread adoption and integration in various sectors. On the other hand, Europe is the fastest-growing region, witnessing significant growth in digital badge adoption due to government initiatives, technological advancements, and the recognition of their value in education and workforce development. As the market expands, digital badges are expected to play an increasingly vital role in validating and showcasing individuals' skills and achievements worldwide.

Report Metric Details
Market size value in 2022 USD 2.07 billion
Market size value in 2031 USD 12.39 billion
Growth Rate 22%
Base year 2022
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Virtual badge and Real badge
  • Application
    • Military, Entertainment game, Education and other.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Concentric Sky – US
  • Discendum – Finland
  • Forall Systems – US
  • Youtopia – US
  • Badge List – US
  • ProExam – US
  • Basno – US
  • Accredible – UK
  • Portfolium – US
  • EbizOn – India
  • Be Badges – Denmark
  • Badge Design – US
  • Instructure, Inc. – US
  • Badgr – US
  • Credmos – UK
  • Concentric Sky – US
  • Accredible - UK
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Digital Badges Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Digital Badges Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Digital Badges Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Digital Badges Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Digital Badges Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Digital Badges Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Digital Badges Market size was valued at USD 2.07 billion in 2022 and is poised to grow from USD 2.53 billion in 2023 to USD 12.39 billion by 2031, growing at a CAGR of 22% during the forecast period (2024-2031).

The global digital badges market is highly competitive, with a diverse range of players vying for market share. The landscape is characterized by continuous product innovation, strategic partnerships, geographic expansion, industry-specific focus, customer-centric approaches, pricing strategies, and brand reputation. Companies in this market strive to differentiate themselves by offering advanced features, forging collaborations, expanding their presence in different regions, catering to specific industries, providing excellent customer support, implementing competitive pricing models, and building trust with customers. The competitive landscape of the global digital badges market is dynamic and driven by the evolving needs and demands of customers in various sectors. 'Credly – US', 'Accredible – UK', 'Badgecraft – Latvia', 'Concentric Sky – US', 'Discendum – Finland', 'Forall Systems – US', 'Youtopia – US', 'Badge List – US', 'ProExam – US', 'Basno – US', 'Accredible – UK', 'Portfolium – US', 'EbizOn – India', 'Be Badges – Denmark', 'Badge Design – US', 'Instructure, Inc. – US', 'Badgr – US', 'Credmos – UK', 'Concentric Sky – US', 'Accredible - UK'

The online education industry is undergoing a rapid transformation, evident from the increasing acceptance of social and digital learning. Within this context, digital badges have emerged as a significant feature in online education. Currently, numerous online educational providers, particularly in the United States and Europe, offer digital badges to signify the completion of courses. These badges serve as a motivating factor for learners and also contribute to the development of a competitive environment, encouraging the attainment of skills within the education industry.

Growing Adoption of Online Learning: The increasing popularity of online learning platforms and the shift towards remote education has driven the demand for digital badges. Educational institutions, training providers, and corporate organizations are embracing digital badges as a means to recognize and validate learning achievements in virtual environments.

North America is a dominant region in 2022 owing to a well-established education system, strong technological infrastructure, and a high adoption rate of online learning platforms. The region is home to major digital badge providers and has a robust market for educational and professional development badges. North America leads in the adoption and utilization of digital badges across various sectors, including education, corporate training, and professional certifications.

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