E-Learning Market Size, Share, Growth Analysis, By Type(Online E-Learning, Learning Management System (LMS), Mobile E-Learning, Virtual Classroom), By Technology(Artificial Intelligence, Augmented Reality and Virtual Reality, Big Data, Cloud Computing and Others), By Courses(Self-Paced Courses and Instructor-Led Virtual Courses), By End-User(Academic, Corporate, and Government), By Region - Industry Forecast 2024-2031


Report ID: SQMIG50J2005 | Region: Global | Published Date: June, 2024
Pages: 177 |Tables: 118 |Figures: 77

E-Learning Market Insights

E-Learning Market size was valued at USD 380 Million in 2022 and is poised to grow from USD 475.76 Million in 2023 to USD 2872.25 Million by 2031, at a CAGR of 25.20% during the forecast period (2024-2031).

The e-learning market is projected to witness robust growth in the foreseeable future. While this market was initially popular in developed nations, the advent of faster telecommunication technologies and global networking has led to a significant increase in consumers and suppliers worldwide. Developing countries such as Thailand, Vietnam, and Malaysia have experienced remarkable growth in the e-learning services market, transforming it from a nascent sector to a thriving industry with substantial revenue opportunities. The regional division of the e-learning services market is primarily driven by domestic suppliers who recognize the demand for e-learning services in their respective regions. However, new entrants face competition from established suppliers, particularly in Western Europe and North America. Despite relatively modest growth rates in these regions, they generate the highest global revenue from e-learning services and products. The explosive growth in demand and subsequent supply in the e-learning industry has given rise to a unique global ecosystem. Under close examination, this ecosystem reveals two distinct but complementary features. Firstly, domestic suppliers provide locally customized content, catering to specific regional needs. Secondly, transregional suppliers offer services to complete regions, expanding the reach of e-learning. As countries transition from analog to digital modes of information exchange, there is an increasing demand for digital knowledge content. This trend establishes a strong foundation for the supply-demand cycle of the global e-learning market, benefiting both global and domestic suppliers. Key players in the global e-learning services market include Kineo, Allen Communication, Cegos, GP Strategies, Skillsoft, and Pearson, renowned for their expertise in e-learning content development.

Market Snapshot - 2024-2031

Global Market Size

USD 380 Million

Largest Segment

Content Provider

Fastest Growth

Content Provider

Growth Rate

25.20% CAGR

Global E-Learning Market 2021-2030 ($ Mn)
Country Share for Asia Pacific Region- 2021 (%)

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E-Learning Market Segmental Analysis

The Global E-Learning market is segmented by type, platform, and region. Based on type, the market can be segmented into self-paced e-learning and instructor-led e-learning. Based on platform, the market is segmented into academic, and government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

E-Learning Market Analysis by Type

By type, the market can be segmented into self-paced e-learning and instructor-led e-learning. The self-paced e-learning segment has been leading the market owing to the flexibility it offers. With self-paced e-learning, learners have the ability to learn at their own pace and at a time and place that is convenient for them. This has made self-paced e-learning increasingly popular, especially among individuals who have busy schedules and cannot commit to a fixed learning schedule. Furthermore, advancements in technology have made it easier for self-paced e-learning to be delivered in an interactive and engaging manner, which has further increased its popularity.

The instructor-led e-learning segment is experiencing fastest growth. Instructor-led e-learning allows learners to interact with a live instructor either in person or through a virtual platform. This segment is gaining popularity because it provides learners with the opportunity to engage with their peers and ask questions in real-time. Additionally, instructor-led e-learning is often tailored to specific learning needs and can be customized to meet the requirements of individual learners.

E-Learning Market Analysis by End-User

By end-user, the market can be segmented into academic and government. The academic segment is the largest end-user of eLearning solutions. This is mainly due to the widespread adoption of eLearning in schools, colleges, and universities around the world. The academic segment also includes various online courses, certifications, and degrees that are offered by educational institutions. The COVID-19 pandemic has also led to a surge in the demand for eLearning solutions in the academic sector as institutions were forced to switch to online learning to ensure continuity of education during lockdowns.

The government sector is experiencing rapid growth in the adoption of eLearning solutions. Governments around the world are investing in eLearning solutions to provide training to their employees, especially in the fields of healthcare, defense, and law enforcement. E-learning also allows governments to provide education and training to citizens, especially in rural and remote areas, where traditional educational infrastructure may be lacking. The need for continuous training and upskilling of government employees is driving the growth of eLearning in this segment.

Global E-Learning Market Size By Provider 2021(%)

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E-Learning Market Regional Insights

North America dominated the global e-learning market. It is characterized by a well-established infrastructure, technological advancements, and high internet penetration, which have contributed to the widespread adoption of e-learning solutions. The region is home to several leading e-learning companies and renowned educational institutions, driving the growth of the market.

APAC is the fastest-growing region in the global e-learning market. The region is witnessing significant advancements in technology, increasing internet accessibility, and a growing need for skill development. These factors have propelled the demand for e-learning solutions across various sectors, including education, healthcare, and IT.

Global E-Learning Market Size By Geography, 2021-2030
  • Largest
  • Fastest

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E-Learning Market Dynamics

E-Learning Market Drivers

Rapid advancement of technology

  • The growing internet penetration and increasing number of smartphone users is propelling growth of the E-learning market. For instance, in 2022 the internet penetration rate reached 97%, 70%, and 60% in South Korea, China, and India respectively. Moreover, increasing the user base for online education is another key factor driving market growth. According to in-house analysis the total user base for online education in India is expected to cross 200 Mn mark by 2025.
  • The growing number of smartphone users and increasing willingness for online education among various industries are other factors supporting growth of the global E-learning market. For example, there are around 650 Mn smartphone users in India and this number is expected to cross a mark of around 1 Bn by 2027. This in turn is expected to support growth of the online education and learning market in the near future.
  • One key driver propelling the growth of the global e-learning market is the rapid advancement of technology. Technological innovations, such as high-speed internet connectivity, mobile devices, and cloud-based platforms, have significantly enhanced the accessibility and convenience of e-learning solutions. These advancements have empowered learners to access educational content anytime, anywhere, and have provided educational institutions and organizations with efficient tools for delivering and managing learning programs. The continuous evolution of technology is expected to further fuel the expansion of the e-learning services market in the coming years.

E-Learning Market Restraints

Lack of reliable internet infrastructure and limited access to technology

  • One significant restraint challenging the growth of the global e-learning market is the lack of reliable internet infrastructure and limited access to technology in certain regions. Unequal distribution of internet connectivity and inadequate digital infrastructure hinder the widespread adoption of e-learning solutions, particularly in developing countries. The digital divide creates a barrier for individuals and organizations to fully participate in e-learning programs and access online educational resources. Bridging this infrastructure gap and ensuring equitable access to technology are crucial for the sustained growth of the e-learning services market.

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E-Learning Market Competitive Landscape

The global e-learning market is characterized by a diverse range of companies offering a variety of e-learning solutions. These companies compete based on factors such as technological advancements, customization capabilities, pricing strategies, and the quality and variety of their content. The market includes established e-learning providers as well as emerging startups, each striving to capture a larger market share. Additionally, partnerships and collaborations between e-learning companies and educational institutions are becoming increasingly common, further intensifying competition and driving innovation in the industry.

Top Player’s Company Profiles in E-Learning Market

  • Skillshare (US)
  • Pluralsight (US)
  • Cornerstone OnDemand (US)
  • Adobe Captivate Prime (US)
  • Docebo (Canada)
  • Absorb LMS (Canada)
  • D2L Brightspace (Canada)
  • OpenSesame (US)
  • edX (US)
  • Blackboard (US)
  • Moodle (Australia)
  • TalentLMS (US)
  • Schoology (US)
  • Articulate 360 (US)
  • iSpring Suite (US)
  • Litmos by SAP (US)
  • Teachable (US)

E-Learning Market Recent Developments

  • In May 2023, Coursera announced a partnership with IBM to offer a new set of professional certificates in artificial intelligence.
  • In April 2023, Kahoot! acquired Drops, a language learning app, for $35 million.
  • In February 2023, Learning Technologies Group acquired Go1, an enterprise learning platform, for $1 billion.
  • In January 2023, Udemy launched a new product called 'Udemy for Business Plus' to provide personalized learning experiences for enterprises.
  • In August 2022, Coursera acquired Rhyme Softworks, a platform for hands-on learning, for an undisclosed amount.

E-Learning Key Market Trends

  • One key trend shaping the global e-learning market is the growing emphasis on personalized and adaptive learning experiences. With advancements in technology and data analytics, e-learning platforms are incorporating intelligent algorithms and machine learning to tailor educational content and delivery methods based on individual learner preferences, needs, and progress. This trend aims to enhance learner engagement, improve knowledge retention, and provide a customized learning journey. By offering adaptive learning solutions, e-learning providers are catering to the diverse learning styles and requirements of learners, leading to more effective and personalized educational experiences.

E-Learning Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global e-learning market analysis, the market is witnessing healthy growth as electronic media becomes an increasingly popular method of education delivery. This industry, known as e-learning, covers a wide range of multimedia technologies, from computer-based instruction to online education and virtual classrooms. Previously concentrated in developed countries, the market has experienced a significant boom worldwide, fueled by faster telecommunication technologies and global networking. Emerging countries in Southeast Asia, such as Thailand, Vietnam, and Malaysia, have shown remarkable growth, transforming the e-learning sector into a thriving industry. The market is divided regionally, with domestic suppliers initiating services based on local demand, while established suppliers dominate in Western Europe and North America. The rise of digital information exchange has created a strong foundation for the e-learning market, fostering both global and domestic suppliers. Notable companies in this field include Kineo, Allen Communication, Cegos, GP Strategies, Skillsoft, and Pearson, known for their expertise in e-learning content development.

Report Metric Details
Market size value in 2022 USD 380 Million
Market size value in 2031 USD 2872.25 Million
Growth Rate 25.20%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Type
    • Online E-Learning, Learning Management System (LMS), Mobile E-Learning, Virtual Classroom, and Others
  • Technology
    • Artificial Intelligence, Augmented Reality and Virtual Reality, Big Data, Cloud Computing and Others
  • Courses
    • Self-Paced Courses and Instructor-Led Virtual Courses
  • End-User
    • Academic, Corporate, and Government
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Skillshare (US)
  • Pluralsight (US)
  • Cornerstone OnDemand (US)
  • Adobe Captivate Prime (US)
  • Docebo (Canada)
  • Absorb LMS (Canada)
  • D2L Brightspace (Canada)
  • OpenSesame (US)
  • edX (US)
  • Blackboard (US)
  • Moodle (Australia)
  • TalentLMS (US)
  • Schoology (US)
  • Articulate 360 (US)
  • iSpring Suite (US)
  • Litmos by SAP (US)
  • Teachable (US)
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on E-Learning Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on E-Learning Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the E-Learning Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the E-Learning Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the E-Learning Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the E-Learning Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

E-Learning Market size was valued at USD 380 Million in 2022 and is poised to grow from USD 475.76 Million in 2023 to USD 2872.25 Million by 2031, at a CAGR of 25.20% during the forecast period (2024-2031).

The global e-learning market is characterized by a diverse range of companies offering a variety of e-learning solutions. These companies compete based on factors such as technological advancements, customization capabilities, pricing strategies, and the quality and variety of their content. The market includes established e-learning providers as well as emerging startups, each striving to capture a larger market share. Additionally, partnerships and collaborations between e-learning companies and educational institutions are becoming increasingly common, further intensifying competition and driving innovation in the industry. 'Coursera (US)', 'Udemy (US)', 'LinkedIn Learning (US)', 'Skillshare (US)', 'Pluralsight (US)', 'Cornerstone OnDemand (US)', 'Adobe Captivate Prime (US)', 'Docebo (Canada)', 'Absorb LMS (Canada)', 'D2L Brightspace (Canada)', 'OpenSesame (US)', 'edX (US)', 'Blackboard (US)', 'Moodle (Australia)', 'TalentLMS (US)', 'Schoology (US)', 'Articulate 360 (US)', 'iSpring Suite (US)', 'Litmos by SAP (US)', 'Teachable (US)'

The growing internet penetration and increasing number of smartphone users is propelling growth of the E-learning market. For instance, in 2022 the internet penetration rate reached 97%, 70%, and 60% in South Korea, China, and India respectively. Moreover, increasing the user base for online education is another key factor driving market growth. According to in-house analysis the total user base for online education in India is expected to cross 200 Mn mark by 2025.

One key trend shaping the global e-learning market is the growing emphasis on personalized and adaptive learning experiences. With advancements in technology and data analytics, e-learning platforms are incorporating intelligent algorithms and machine learning to tailor educational content and delivery methods based on individual learner preferences, needs, and progress. This trend aims to enhance learner engagement, improve knowledge retention, and provide a customized learning journey. By offering adaptive learning solutions, e-learning providers are catering to the diverse learning styles and requirements of learners, leading to more effective and personalized educational experiences.

North America dominated the global e-learning market. It is characterized by a well-established infrastructure, technological advancements, and high internet penetration, which have contributed to the widespread adoption of e-learning solutions. The region is home to several leading e-learning companies and renowned educational institutions, driving the growth of the market.

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