Digestive Health Supplements Market Size, Share, Growth Analysis, By Product(Probiotics, prebiotics), By Distribution channel(Pharmacies, supermarkets) - Industry Forecast 2024-2031

Global Digestive Health Supplements Market size was valued at USD 12.74 billion in 2022 and is poised to grow from USD 13.76 billion in 2023 to USD 25.47 billion by 2031, growing at a CAGR of 8% in the forecast period (2024-2031).

The global digestive health supplements market continues to expand as consumers prioritize gut well-being. Growing awareness of the gut-brain connection and the role of digestive health in overall wellness drives demand.

Probiotics and prebiotics remain key components, promoting a balanced microbiome. Lifestyle shifts towards healthier eating and rising gastrointestinal concerns further fuel market growth.

E-commerce platforms provide convenient accessibility to a wide range of products. Regulatory scrutiny and scientific research shape product innovation and marketing. As consumers seek digestive comfort and improved immune function, the market is poised to witness sustained growth, driven by the pursuit of holistic health solutions.

Consumers were showing a preference for natural and clean label products, including digestive health supplements. This trend was part of a broader movement towards cleaner and more transparent ingredient lists.

People were looking for supplements that contained recognizable, natural ingredients and avoided additives, artificial flavors, and excessive fillers. Companies that could provide transparent information about the sourcing and production of their supplements were likely to gain consumer trust and loyalty.

US Digestive Health Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.