The U.S. dietary supplements market is highly competitive, characterized by the presence of a wide range of manufacturers, distributors, and retailers offering diverse product portfolios. The market analysis reveals that key players in the industry are focused on product innovation, brand positioning, strategic partnerships, and mergers and acquisitions to gain a competitive advantage. These companies cater to various consumer segments by offering dietary supplements for general health and wellness, weight management, sports nutrition, vitamins and minerals, and herbal and botanical supplements. Additionally, there is a growing presence of smaller and niche players that specialize in specific segments or target niche markets. The competitive landscape is further intensified by the emergence of direct-to-consumer online platforms and e-commerce giants, allowing new entrants to gain market share and challenge established players. 'Herbalife Nutrition Ltd. (US)', 'Amway Corp. (US)', 'Pfizer Inc. (US)', 'Bayer AG (Germany)', 'GNC Holdings Inc. (US)', 'Nutrilite (US)', 'NBTY Inc. (US)', 'Glanbia plc (Ireland)', 'Otsuka Holdings Co., Ltd. (Japan)', 'Abbott Laboratories (US)', 'Nature's Bounty Co. (US)', 'GlaxoSmithKline plc (UK)', 'Suntory Holdings Limited (Japan)', 'Reckitt Benckiser Group plc (UK)', 'Danone S.A. (France)', 'DSM Nutritional Products AG (Switzerland)', 'NOW Foods (US)', 'The Nature's Way Co. (US)', 'The Clorox Company (US)', 'Church & Dwight Co., Inc. (US)'