North America Dietary Supplements Market

North America Dietary Supplements Market Size, Share, Growth Analysis, By Ingredients(Vitamins, minerals, herbal supplements, protein and amino acids), By Form(Tablets and capsules, liquid, powder and others), By Distribution channel(Hypermarkets, Specialty Stores, Online Retail and Others), By End users(Adults and infants), By Region - Industry Forecast 2024-2031


Report ID: SQMIR35I2332 | Region: Regional | Published Date: February, 2024
Pages: 242 |Tables: 118 |Figures: 77

North America Dietary Supplements Market Insights

North America Dietary Supplements Market size was valued at USD 63435.76 million in 2019 and is poised to grow from USD 66734.42 million in 2023 to USD 100109.62 million by 2031, growing at a CAGR of 5.2% in the forecast period (2024-2031).

Dietary supplements are substances which are taken differently from conventional food and whose role is to add or supplement the missing vitamins or nutrients in the diet. They can also help to lower the risk of health problems. With the increasing awareness regarding the importance of personal health and wellbeing, the dietary supplements market is booming. Large no. of industry players and contract manufacturers are based in North America. North American business is evolving toward a less centralised, decluttering trend. To satisfy consumer needs, manufacturers are concentrating on integrating cutting-edge technologies and unique solutions.

Due to consumers' busy schedules and high levels of stress, lifestyle disorders including diabetes, high blood pressure, and obesity have become more prevalent in North America, which has resulted in an increase in the sales of dietary supplements. Due to their many uses, such as nutritional supplements for people with heart illnesses, orthopaedic issues, newborn and child nutrition, sports nutrition, etc., vitamins and minerals-based dietary supplements dominate the North American market.

North America Dietary Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 63435.76 million

Largest Segment

Tablets and capsules

Fastest Growth

Tablets and capsules

Growth Rate

5.2% CAGR

North America Dietary Supplements Market ($ Mn)
States Share for US Country (%)

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North America Dietary Supplements Market Segmental Analysis

The North American dietary supplement market is segmented on the basis of ingredients, form, distribution channels, end users and region. According to the ingredients it is sub segmented into vitamins, minerals, herbal supplements, protein and amino acids, fatty acids, probiotics and others. On the basis of form it is sub segmented into tablets and capsules, liquid, powder and others. According to distribution channels it is categorized into Supermarkets and Hypermarkets, Specialty Stores, Online Retail and Others. On the basis of end users it is bifurcated into Adults and infants. Based on region, the North American Dietary Supplement market is segmented into US and Canada.

North America Dietary Supplements Market Analysis by Ingredients

Vitamins segments accounted for the highest share in the ingredients used to manufacture dietary supplements in the North America Dietary Supplements Market. The quick development of science and technology, rising healthcare expenses, changes to food regulations impacting label and product claims, the increasing geriatric population, and the growing interest in achieving wellness via diet are all factors that are boosting interest in these goods.

Protein and amino acid segment is anticipated to register the highest CAGR during the forecast period. This can be attributed to protein and amino acids, which are increasingly in demand for sports nutrition solutions. Additionally, the introduction of new plant-based proteins like soy, spirulina, and hemp is anticipated to significantly boost segment growth.

North America Dietary Supplements Market Analysis by Form

The tablet segment accounted for the largest share of the North America Dietary Supplements Market. This can be attributed to the ease of usage of tablets, their packaging and their high rate of absorption. They are followed by capsules in terms of revenue due to similar factors.

Liquid dietary supplements are expected to grow at a high CAGR during the forecast period. Liquid dietary supplements are liposomal substances that are uniformly dispersed in water for easy intake. As a result, liquid nutritional supplements can be blended into beverages including yoghurt, water, smoothies, and energy drinks. For adults and Generation X, the product is beneficial.

North America Dietary Supplements Market Analysis by Distribution Channel

The offline channel segment registered the highest share in the market. Due to consumer flexibility and store staff's ability to provide expert second opinions on new items entering the market, sales of dietary supplements through offline distribution channels are predicted to expand steadily. In addition retail channel players are introducing private label brands which is predicted to further increase the demand for dietary supplement markets.

Online retail channel is growing in popularity in the North American region since it encourages the purchase of dietary supplements through emails, paid advertising, affiliate marketing, and mobile and user-friendly websites. Online purchasing is more popular than in-store buying with the younger generation. The growing private label supplement companies may benefit from choosing online retailing because it is more economical. Additionally, compared to other marketing tactics, it takes less time to reach the greatest number of people with this method.

North America Dietary Supplements Market Analysis by End Users

The adults segment had the highest market share in the market and is expected to maintain its position during the forecast period. This can be attributed to the surge in the use of nutritional supplements by working individuals who want to maintain a healthy lifestyle. The demand for dietary supplements is also anticipated to rise as working people and athletes become more conscious of the importance of maintaining a nutritious diet to keep their bodies' nutritionally balanced.

The infants segment is expected to grow with a high CAGR during the forecast period. Mothers frequently lack the essential omega 3 content in their meals since fish and salmon are not a part of the regular staple diet in the region. This reduces the omega 3 nutrition of infants in the case of pregnant women. The need for vitamin and omega 3-based nutritional supplements is expected to increase as there is a surge in consumption of breast milk substitutes, having similar functionality and composition of breast milk.

North America Dietary Supplements Market By Form, 2019 (%)

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North America Dietary Supplements Market Regional Insights

North America has a sizable population with growing obesity levels and lifestyle-related disorders. In countries such as the U.S. and Canada there is a high prevalence of chronic diseases such cardiovascular diseases, diabetes and others. This can be attributed to their dietary habits, high disposable incomes, and accessibility to numerous processed & ready-to-eat foods, which may not necessarily be good for health. As nutritional supplements become more popular across North America, pharmacists will have more opportunities to advise patients on their consumption according to needs.

Dietary supplements usage has increased considerably over the past decade in the country of the United States. More than 75% of adults have taken dietary supplements in the U.S. A growing elderly population, modern technology, improved healthcare facilities, and an increase in the number of insured persons all contribute to the nation's expanding healthcare spending patterns. Dietary supplements can be eaten by mixing them with yoghurt, powders, and other foods. Young people's enthusiasm for fitness has resulted in a huge demand for a variety of supplement items, including plant-based, gluten-free, and organic supplements. These factors are fueling the nation's demand for dietary supplements.

North America Dietary Supplements Market By Geography, 2024-2031
  • Largest
  • Fastest

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North America Dietary Supplements Market Dynamics

North America Dietary Supplements Market Drivers

Rise of Conscious Lifestyle to Bolster Market Growth

  • To improve their physical health and general well-being, people of all ages, backgrounds, and locations are turning to exercise, which is sharply increasing demand for nutritional supplements.
  • Social media, in addition, has a big impact on self-improvement and motivation for exercise. People follow influencers and celebrities who promote the benefits of dietary supplements and fitness regimes. This together with interest in bodybuilding is fueling the dietary supplements market in North America.
  • Athletes are increasingly turning to dietary supplements to help them increase their stamina and performance while also maintaining their health. This aspect is greatly increasing demand for dietary supplements in the North American region.

North America Dietary Supplements Market Restraints

High Cost and Quality Concerns to Hinder Market Growth

  • Dietary supplements cost on the higher side although it may vary significantly based on the ingredients such as natural or synthetic. Dietary supplements made from synthetic material may cost comparatively lower however their quality are not comparable to natural raw materials. Also availability of a particular raw material during a specific season also affects the final production costs of the dietary supplements. Supplements development after years of research and development may have better quality, efficacy and absorption rate but are certainly more expensive. These factors can hinder the market growth in the North American region.

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North America Dietary Supplements Market Competitive Landscape

Due to the presence of major public and private players there is a high competitiveness in the market. Key players are constantly focusing on research and innovation and development of new products. Some of the key players in the market are Amway Corp., Abbott, Arkopharma, Bayer AG, Glanbia PLC, Pfizer Inc., ADM, and Ayanda. In the North American region there are a large no. of contract manufacturers which has led to the increase in the various private labels brands in this region and thereby boost the growth of North America's dietary supplements market. Major players are employing strategies such as mergers & acquisition, strategic collaboration and developing more effective supplements to maintain their geographical market share

North America Dietary Supplements Market Key players company profiles

  • Amway
  • Abbott Laboratories
  • Glanbia PLC
  • Herbalife Nutrition Ltd.
  • GlaxoSmithKline PLC
  • Nature’s Bounty Co.
  • Pfizer Inc.
  • Archer Daniels Midland Co.
  • GNC Holdings Inc.
  • Bayer AG
  • Nature's Sunshine Products, Inc.
  • Nestle S.A.
  • Church & Dwight Co. Inc.
  • The Clorox Company
  • Reckitt Benckiser Group plc
  • Pharmavite LLC
  • The Nature's Bounty Co.
  • The Vitamin Shoppe
  • NOW Foods
  • Garden of Life

North America Dietary Supplements Market Recent Developments

  • In June 2021 P&G introduced its one-of-a-kind product service in both the US and Canada. It is a range of nutritional supplements intended to support and soothe the nerves. It contains three items to treat weakness, aging-related discomfort, and sporadic nerve pain.
  • In July 2021 Forest Remedies introduced their plant-based Omega gummy supplement with ahiflower as its primary component in the US. These products include Multi-omega 3-6-9 ahiflower oil for heart, brain, skin, and joint health and Elderberry multi-omega 3-6-9+ ahiflower oil for immune health.

North America Dietary Supplements Key Market Trends

  • Consumer interest in multivitamin-based dietary supplements is growing as a result of the region's rising health problems and diseases. The US is the largest market for products containing vitamins and vitamin-based products. The rising prevalence and severity of chronic diseases among adults lead to health concerns. The main contributing factors to these diseases are unhealthy diets, unhealthy lifestyles, and excessive alcohol usage. Vitamins aid in the prevention of various disorders by allowing the body to receive essential amino acids. Therefore, products containing multivitamins and single vitamins are popular.

North America Dietary Supplements Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our North America Dietary Supplements Market analysis, in terms of ingredients, the segment of vitamins is growing at a fast rate. This was caused by the increasing number of health diseases and problems which makes people more interested in vitamin supplements. In terms of form, the tablet and capsule segment held the larger share of the North America Dietary Supplements Market. The ease of usage and availability of tablets and capsules are responsible for this segment growth. In terms of distribution channel the offline channel segment is growing at a rapid rate because of the expertise and knowledge of the store personnel. In terms of end users, the adult segment occupied the largest share which can be because of shifting preference towards maintaining health.

Report Metric Details
Market size value in 2019 USD 63435.76 million
Market size value in 2031 USD 100109.62 million
Growth Rate 5.2%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Ingredients
    • Vitamins, minerals, herbal supplements, protein and amino acids, fatty acids, probiotics and others
  • Form
    • Tablets and capsules, liquid, powder and others
  • Distribution channel
    • Hypermarkets, Specialty Stores, Online Retail and Others
  • End users
    • Adults and infants
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Amway
  • Abbott Laboratories
  • Glanbia PLC
  • Herbalife Nutrition Ltd.
  • GlaxoSmithKline PLC
  • Nature’s Bounty Co.
  • Pfizer Inc.
  • Archer Daniels Midland Co.
  • GNC Holdings Inc.
  • Bayer AG
  • Nature's Sunshine Products, Inc.
  • Nestle S.A.
  • Church & Dwight Co. Inc.
  • The Clorox Company
  • Reckitt Benckiser Group plc
  • Pharmavite LLC
  • The Nature's Bounty Co.
  • The Vitamin Shoppe
  • NOW Foods
  • Garden of Life
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on North America Dietary Supplements Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on North America Dietary Supplements Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the North America Dietary Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the North America Dietary Supplements Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the North America Dietary Supplements Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the North America Dietary Supplements Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

North America Dietary Supplements Market size was valued at USD 63435.76 million in 2019 and is poised to grow from USD 66734.42 million in 2023 to USD 100109.62 million by 2031, growing at a CAGR of 5.2% in the forecast period (2024-2031).

Due to the presence of major public and private players there is a high competitiveness in the market. Key players are constantly focusing on research and innovation and development of new products. Some of the key players in the market are Amway Corp., Abbott, Arkopharma, Bayer AG, Glanbia PLC, Pfizer Inc., ADM, and Ayanda. In the North American region there are a large no. of contract manufacturers which has led to the increase in the various private labels brands in this region and thereby boost the growth of North America's dietary supplements market. Major players are employing strategies such as mergers & acquisition, strategic collaboration and developing more effective supplements to maintain their geographical market share 'Amway', 'Abbott Laboratories', 'Glanbia PLC', 'Herbalife Nutrition Ltd.', 'GlaxoSmithKline PLC', 'Nature’s Bounty Co.', 'Pfizer Inc.', 'Archer Daniels Midland Co.', 'GNC Holdings Inc.', 'Bayer AG', 'Nature's Sunshine Products, Inc.', 'Nestle S.A.', 'Church & Dwight Co. Inc.', 'The Clorox Company', 'Reckitt Benckiser Group plc', 'Pharmavite LLC', 'The Nature's Bounty Co.', 'The Vitamin Shoppe', 'NOW Foods', 'Garden of Life'

To improve their physical health and general well-being, people of all ages, backgrounds, and locations are turning to exercise, which is sharply increasing demand for nutritional supplements.

Consumer interest in multivitamin-based dietary supplements is growing as a result of the region's rising health problems and diseases. The US is the largest market for products containing vitamins and vitamin-based products. The rising prevalence and severity of chronic diseases among adults lead to health concerns. The main contributing factors to these diseases are unhealthy diets, unhealthy lifestyles, and excessive alcohol usage. Vitamins aid in the prevention of various disorders by allowing the body to receive essential amino acids. Therefore, products containing multivitamins and single vitamins are popular.

North America has a sizable population with growing obesity levels and lifestyle-related disorders. In countries such as the U.S. and Canada there is a high prevalence of chronic diseases such cardiovascular diseases, diabetes and others. This can be attributed to their dietary habits, high disposable incomes, and accessibility to numerous processed & ready-to-eat foods, which may not necessarily be good for health. As nutritional supplements become more popular across North America, pharmacists will have more opportunities to advise patients on their consumption according to needs.

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