Global Digestive Health Products Market

Digestive Health Products Market Size, Share, Growth Analysis, By Product(Dairy Products, Bakery & Cereals, Non-Alcoholic Beverages, Supplements and Others), By Ingredient(Prebiotics, Probiotics, Food Enzymes and Microbial-based), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35B2073 | Region: Global | Published Date: February, 2024
Pages: 265 |Tables: 64 |Figures: 75

Digestive Health Products Market Insights

Digestive Health Products Market size was valued at USD 47.8 billion in 2019 and is poised to grow from USD 51.7 billion in 2023 to USD 98.4 billion by 2031, growing at a CAGR of 8.2% in the forecast period (2024-2031).

Digestive health products are becoming an inextricably important part of the healthcare scenario in various areas as people become more aware of the importance of digestive healthcare and the role that digestive health products play in maintaining a person's overall health. These products aid in maintaining a healthy level of gastric acids and gut flora to facilitate proper supplement absorption and a healthy digestive system. Due to the significant impact it has on numerous other body systems, digestive tract health is a key indicator of a person's overall well-being.

The growth of an educated and wealthy consumer base in developed countries has recently been a major market driver worldwide. The global market has benefited from efforts by healthcare offices to raise awareness of this issue, particularly in developed countries. Due to the higher disposable income of the urban working class, which is a significant driver for the global market, urban areas are likely to continue to be the important interest locations for the market for a very long time.

US Digestive Health Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 47.8 billion

Largest Segment

Prebiotics

Fastest Growth

Prebiotics

Growth Rate

8.2% CAGR

Global Digestive Health Products Market($Bn)
Country Share for North America Region (%)

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Digestive Health Products Market Segmental Analysis

Global digestive health products market is segmented based on the product, ingredient and region. Based on product, the Digestive Health Products is segmented into Dairy Products, Bakery & Cereals, Non-Alcoholic Beverages, Supplements and Others. Based on ingredient, the products Digestive Health Products is segmented into Prebiotics, Probiotics, Food Enzymes and Microbial-based. Based on Region Digestive Health Products is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Digestive Health Products Analysis by Product

Based on product, in 2021, the dairy products sector dominated the market, accounting for 73.8% of total sales. The market is fueled by rising consumer interest in preventive healthcare along with the creation of effective probiotic strains for dairy products to reduce intestinal inflammation, boost immunity, and enhance gut health. Due to their distinctive flavours and health advantages, functional beverages like kombucha, sports drinks, and relaxation drinks have seen a significant rise in popularity. Thus, it is anticipated that the use of functional ingredients, such as prebiotics and probiotics, would rise in non-alcoholic drinks, which will subsequently help the market's expansion.

Consumer demand for digestive enzyme supplements is rising since they are widely available in the market for digestive health goods in a variety of forms, including pills, capsules, powders, and liquids to respond to pH variations. The ageing of the population, the rise in gastrointestinal problems, and the rising use of dietary supplements for preventative healthcare are further factors influencing market growth. Over the projected period, it is anticipated that rising consumer demand for cereal and snack bars for digestion, such as energy, protein, and nutrition bars, will considerably boost the market for digestive health products. Fortified cereals are anticipated to expand quickly as businesses like Kellogg's Company introduce new product lines in an effort to gain market share.

Digestive Health Products Analysis by Ingredient

Based on ingredient, In 2021, the probiotics sector, which had the biggest revenue share of 87.5%, dominated the market for digestive health products. This is due to a greater understanding of the health advantages of probiotics, including the reduction of allergens and inflammation, treatment and prevention of diarrhoea, IBS prevention, and immune system improvement. Numerous businesses in North America and Europe, including ADM, Cargill, Inc., and BENEO GmBH, produce and export prebiotic ingredients to other countries. Prebiotics are anticipated to be used more frequently in a variety of applications as a result of increased collection and cultivation of prebiotic natural herbs, especially in North America and Europe.

In the upcoming years, the food enzymes segment is anticipated to grow at the highest rate. Food enzymes are appealing to food and beverage firms because of their versatility. Additionally, food enzymes are frequently employed in dairy products to give consumers greater gut health and immunity, supporting the segment's expansion. The majority of commercial enzymes come from animals, however producers in the food enzyme industry, including Novozymes, Chr. Hansen Holding AS, Danone, and others, are working to develop plant-based enzymes. Because plant-based enzyme supplements can tolerate stomach acids while animal-based enzyme supplements are pH-sensitive, the market for plant-based dietary enzymes is anticipated to increase significantly over the coming years.

Global Digestive Health Products Market size by Ingredient, 2023 (%)

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Digestive Health Products Market Regional Insights

In 2021, North America had a 33.3% revenue share of the global market. High market share in the region is a result of the region's leading players having a strong presence, government assistance for new product development, and technological improvement in the probiotic and prebiotic space. Additionally, factors such as rising healthcare costs, modifications to food laws that affect label and product claims, quick advances in science and processing technologies, an increase in the number of elderly people, and a growing interest in achieving wellness through diet are driving consumer interest in digestive health products in North America.

In Europe, the market was responsible for a sizeable portion of sales in 2021. High demand for items promoting digestive health in important markets including the UK and Germany. Probiotics' increasing importance is predicted to have a favourable effect on market growth, albeit at a slower rate due to the industries' maturity. Due to aggressive expansion methods used by international competitors and rising consumer awareness of health-beneficial products, the market in Asia Pacific is anticipated to grow at the highest CAGR. The regional market is anticipated to expand as a result of the expanding population, rising disposable income, and rising standard of living, particularly in China and India.

Global Digestive Health Products Market Size By Geography, 2024-2031
  • Largest
  • Fastest

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Digestive Health Products Market Dynamics

Digestive Health Products Driver

  • Recent times have seen an increase in customer interest over their gut health, which has sped up research and development of digestive health products. For instance, more than 40% of people globally have functional gastrointestinal diseases, which have an impact on both quality of life and healthcare consumption, according to a large-scale, multinational research study done in 2020. As a result, there is an increasing desire among consumers for natural and secure products. the populace To meet the constantly growing demand, market participants are extensively spending in R&D to create unique goods. For example, in November 2020, Beroni Group, an Australian diversified biopharmaceutical firm, announced the release of a new medicine called Bellemel in China. It is a probiotic health product made with the intention of balancing the flora in human intestines.

Digestive Health Products Restraint

  • Although there are many market growth reasons, there are also certain obstacles limiting market growth in the digestive health sector. One such issue is the strict rules that the producers of vitamins and dietary supplements must adhere to before the product is released. Dietary Supplement Health and Education Act was officially enacted in 1994. A company is responsible for ensuring that any representations or claims made regarding the dietary supplement it makes or distributes are true and safe within the terms of this act. Before creating or distributing supplements, firms must also register with the FDA in accordance with the Bioterrorism Act. This causes a delay in a product's market introduction. Additionally, the tax has increased by roughly 5–10% over the past few years. and therefore, this is also restricting the digestive health market growth.

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Digestive Health Products Market Competitive Landscape

Global digestive health products market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Digestive Health Products Top Player's Company Profiles

  • Nestle SA
  • Danone SA
  • Yakult Honsha Co., Ltd.
  • Probi AB
  • Chr. Hansen Holding A/S
  • General Mills, Inc.
  • PepsiCo, Inc.
  • Kerry Group plc
  • DuPont de Nemours, Inc.
  • Kellogg Company
  • Mondelez International, Inc.
  • Bayer AG
  • The Coca-Cola Company
  • Johnson & Johnson
  • Pfizer Inc.
  • GlaxoSmithKline plc
  • Sanofi S.A.
  • Abbott Laboratories
  • Meiji Holdings Co., Ltd.
  • Herbalife Nutrition Ltd

Digestive Health Products Recent Developments

  • In October 2020 Standard Process, a supplement company specializing in whole food-based products, announced its prebiotic infused dietary supplement, "GI Stability".
  • In September 2020- Prorganiq announced its new, innovative health product, 24-in-1 Mega Superfoods", a dietary supplements.

Digestive Health Products Key Market Trends

  • In this day and age, using probiotics as a dietary supplement has emerged as a fresh approach to preventing and treating illnesses. The probiotics function as helpful bacteria to defend against the harmful bacteria in the digestive tract and so promote health. As they assist in treating gastrointestinal disorders without causing any significant adverse effects, probiotics and dietary supplements might serve as alternatives to pharmaceutical treatments. As a result, the market for digestive health products will rise significantly during the projected period as a result of the rising popularity of these products due to their safe and affordable qualities.

Digestive Health Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our digestive health products market analysis, the increased need for nutritive and fortifying additives is one of the key reasons that is projected to propel expansion of the global market for digestive health products. In the upcoming years, it is projected that demand for these products would increase as public awareness of probiotics' positive effects grows. Furthermore, due to poor eating practises and high consumption of processed, high-sodium, and ready-to-eat meals, there is a high prevalence of obesity, digestive problems, and lifestyle-related diseases, which is predicted to increase demand for these products in the nation.

Report Metric Details
Market size value in 2023 USD 47.8 billion
Market size value in 2031 USD 98.4 billion
Growth Rate 8.2%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Dairy Products, Bakery & Cereals, Non-Alcoholic Beverages, Supplements and Others
  • Ingredient
    • Prebiotics, Probiotics, Food Enzymes and Microbial-based
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestle SA
  • Danone SA
  • Yakult Honsha Co., Ltd.
  • Probi AB
  • Chr. Hansen Holding A/S
  • General Mills, Inc.
  • PepsiCo, Inc.
  • Kerry Group plc
  • DuPont de Nemours, Inc.
  • Kellogg Company
  • Mondelez International, Inc.
  • Bayer AG
  • The Coca-Cola Company
  • Johnson & Johnson
  • Pfizer Inc.
  • GlaxoSmithKline plc
  • Sanofi S.A.
  • Abbott Laboratories
  • Meiji Holdings Co., Ltd.
  • Herbalife Nutrition Ltd
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Digestive Health Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Digestive Health Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Digestive Health Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digestive Health Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digestive Health Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Digestive Health Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Digestive Health Products Market size was valued at USD 47.8 billion in 2019 and is poised to grow from USD 51.7 billion in 2023 to USD 98.4 billion by 2031, growing at a CAGR of 8.2% in the forecast period (2024-2031).

digestive health products market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Nestle SA', 'Danone SA', 'Yakult Honsha Co., Ltd.', 'Probi AB', 'Chr. Hansen Holding A/S', 'General Mills, Inc.', 'PepsiCo, Inc.', 'Kerry Group plc', 'DuPont de Nemours, Inc.', 'Kellogg Company', 'Mondelez International, Inc.', 'Bayer AG', 'The Coca-Cola Company', 'Johnson & Johnson', 'Pfizer Inc.', 'GlaxoSmithKline plc', 'Sanofi S.A.', 'Abbott Laboratories', 'Meiji Holdings Co., Ltd.', 'Herbalife Nutrition Ltd'

Recent times have seen an increase in customer interest over their gut health, which has sped up research and development of digestive health products. For instance, more than 40% of people globally have functional gastrointestinal diseases, which have an impact on both quality of life and healthcare consumption, according to a large-scale, multinational research study done in 2020. As a result, there is an increasing desire among consumers for natural and secure products. the populace To meet the constantly growing demand, market participants are extensively spending in R&D to create unique goods. For example, in November 2020, Beroni Group, an Australian diversified biopharmaceutical firm, announced the release of a new medicine called Bellemel in China. It is a probiotic health product made with the intention of balancing the flora in human intestines.

In this day and age, using probiotics as a dietary supplement has emerged as a fresh approach to preventing and treating illnesses. The probiotics function as helpful bacteria to defend against the harmful bacteria in the digestive tract and so promote health. As they assist in treating gastrointestinal disorders without causing any significant adverse effects, probiotics and dietary supplements might serve as alternatives to pharmaceutical treatments. As a result, the market for digestive health products will rise significantly during the projected period as a result of the rising popularity of these products due to their safe and affordable qualities.

In 2021, North America had a 33.3% revenue share of the market. High market share in the region is a result of the region's leading players having a strong presence, government assistance for new product development, and technological improvement in the probiotic and prebiotic space. Additionally, factors such as rising healthcare costs, modifications to food laws that affect label and product claims, quick advances in science and processing technologies, an increase in the number of elderly people, and a growing interest in achieving wellness through diet are driving consumer interest in digestive health products in North America.

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Global Digestive Health Products Market

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