Top Deodorant Companies

Deodorant Market size was valued at USD 77.25 Billion in 2024 and is poised to grow from USD 81.58 Billion in 2025 to USD 126.15 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026–2033).

The global deodorant market is highly competitive, with international companies accounting for the majority of sales. Innovative product innovation is the primary goal, and products that are free of dangerous substances, as well as new formats, are gaining appeal. For example, REXONA, a Unilever brand, debuted a new deodorant range in May 2021 with a new appearance for sports, particularly soccer. It's a limited-edition line that includes aerosol, compressed spray, stick, and roll-on products. It was first released in the UK and Ireland. 'Unilever PLC (United Kingdom)', 'Procter & Gamble Co. (United States) ', 'Henkel AG & Co. KGaA (Germany) ', 'Beiersdorf AG (Germany) ', 'Colgate-Palmolive Company (United States) ', 'Reckitt Benckiser Group PLC (United Kingdom) ', 'Church & Dwight Co., Inc. (United States) ', 'Kao Corporation (Japan) ', 'Lion Corporation (Japan) ', 'L’Oréal S.A. (France) ', 'Avon Products, Inc. (United Kingdom) ', 'Godrej Consumer Products Limited (India) ', 'Natura &Co Holding S.A. (Brazil) ', 'Edgewell Personal Care Company (United States) ', 'Poliana Industriale SpA (Italy) ', 'Cosmax, Inc. (South Korea) ', 'LG Household & Health Care Ltd. (South Korea) ', 'Amorepacific Corporation (South Korea)'

The surge in demand for deodorant products among the youth is driving the worldwide deodorant ingredients market. The global deodorant components market is being boosted by new and creative compounds, as well as the cheaper cost of these products when compared to other alternatives. Deodorants are becoming more popular among consumers as a result of the use of high-quality ingredients, new technology, and appealing packaging. Also, the demand for this industry is being driven by a growing awareness of personal grooming. Further, the market is growing due to rising temperatures and unhealthy lifestyles that cause body odor, as well as increased popularity and demand for scents, particularly among the young population.

The transition toward more natural deodorants is a major trend in the deodorant business. As people became more aware of the benefits of natural goods, demand for deodorants containing herbs and botanicals increased. Cucumber, aloe vera, lemongrass, and green tea are among the botanical components increasingly being employed in deodorants to appeal to health-conscious consumers.

North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa region are the primary regions in which the global deodorant market is segmented. During the forecast period, the North American region is predicted to have the greatest market share by increasing at a moderate rate, with the United States generating the most revenue in the area. Consumers in this region are drawn to the producers' highly advanced formulations and inventive packaging concepts, which make them feel more empowered when they use them.