Denim Jeans Market Updates

Denim Jeans Market size was valued at USD 75.09 Billion in 2023 and is poised to grow from USD 79.75 Billion in 2024 to USD 137.04 Billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global denim jeans market is highly competitive, with a strong presence of several global and local players operating globally. Thus, the key players continuously bring innovation in their product portfolio to cater to changing consumers and to sustain their position in the market. Major players are now focusing on online advertisements for the branding of their products to attract more customers by social media and online distribution channels. 'Levi Strauss & Co.', 'PVH Corp.', 'VF Corporation', 'Kontoor Brands, Inc.', 'American Eagle Outfitters, Inc.', 'Hennes & Mauritz AB', 'Uniqlo Co. Ltd.', 'Zara (Inditex SA)', 'GAP Inc.', 'Diesel S.p.A.', 'Pepe Jeans ', 'Replay S.p.A.', 'AG Adriano Goldschmied, Inc.', 'Lee Jeans', 'Wrangler', 'G-Star RAW C.V.', 'True Religion Apparel, Inc.', 'Citizens of Humanity LLC', 'J Brand', 'Lucky Brand'

A noticeable growth in the fashion industry and an extensive rise in urbanization across the world are major factors that drives the market growth for the denim jeans. Change in consumer preferences among the youngsters for two tones, cropped, skinny, and patched jeans are also expected to drive the market in the coming years. Moreover, shifts in lifestyle and a rise in the usage of recycled plastics to manufacture denim jeans is another major factor for the growth and demand throughout the forecast period.

Key players operating in the market are implanting on online platforms for the advertisement and branding of their products to the consumers. These players create several campaigns and exhibition shows to promote their brands and offerings, reaching out to the targeted audience through TV commercials and social media platforms. Rapid growth in the number of internet users in the developing economies have changed their advertisement spending strategy and become more aware to online channels. For instance, players use separate pages for different countries on Facebook to cater to the various requirements of the customers. Apart from Facebook, the companies also try to make a strong presence on Instagram, Twitter, and YouTube.

North America dominated the global market with a significant market share and is expected to maintain its dominance throughout the forecast period owing to rise in the women’s wear industry and rapid expansion in the revenue of retail sales in the apparel sector during the forecast period in the region. For instance, in 2021, US apparel retail sales revenue was around USD 264 billion, noting a significant increase of more than 36% from the year 2020. Importantly, the growth continues in the year 2022, on YTD basis, the apparel retail sales haven surged by over 13% in the period of January to April. This continuous growth in the sales revenue is expected to impact global denim jeans market positively.