USD 198.92 billion
Hoodies and Sweatshirt Market Size, Share, and Growth Analysis
Hoodies and Sweatshirt Market By Material Type (Cotton, Wool), By End-use (Men, Women), By Distribution Channel (Offline retail, Clothing retail stores), By Region - Industry Forecast 2025-2032
Report ID:
SQSG25M2001 |
Region:
Global |
Published Date: February, 2025
Pages:
157
|Tables:
91
|Figures:
76
Format -
Hoodies and Sweatshirt Market Insights
Global Hoodies and Sweatshirt Market size was valued at USD 198.92 billion in 2023 and is poised to grow from USD 211.45 billion in 2024 to USD 344.73 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).
Sweatshirts and hoodies have changed significantly over time from only being a useful category of winter clothing, to become a fashion statement of the new generation. To acquire a competitive edge, manufacturers frequently improve the printed designs and fabric quality of the clothing. In the upcoming years, the hoodies and sweatshirt market is anticipated to experience significant innovation as new technology and shifting lifestyle trends revolutionise the sector. The use of winter clothing, such as hoodies, jackets, and sweatshirts, is significantly influenced by celebrity endorsements and marketing campaigns by many brands, like Adidas, Nike, PUMA, etc. Celebrities' enduring brand impressions are crucial in luring customers to buy products from various brands, which is anticipated to have a favourable impact on the market's expansion.
Another significant shift in the competitive landscape is the economy's increasing digitalization. The fashion industry is digitally connected. In the fashion market, digital platforms and digital marketing strategies are expanding. According to a 2018 JDA Software Inc. survey, 43% of fashion brands and retailers planned to invest in customer-based data science over the next five years in order to convert customer data into personalized merchandising clothing based on their lifestyle and localized trends.
US Hoodies and Sweatshirt Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Men
Fastest Growth
Women
Growth Rate
6.3% CAGR
Global Hoodies and Sweatshirt market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Hoodies and Sweatshirt Market Segments Analysis
Global Hoodies and Sweatshirt Market is segmented by Material Type, End-use, Distribution Channel and region. Based on Material Type, the market is segmented into Cotton, Wool, Leather, Fleece and Others. Based on End-use, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Offline retail, Clothing retail stores, Supermarkets/hypermarkets and Online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Hoodies and Sweatshirt Market Analysis by Material Type
The hoodies and sweatshirts market is divided into cotton, wool, leather, fleece, and other categories depending on the type of material. Owing to its insulating polyester fabric, which is used to retain body heat and shield from extreme cold, the fleece fabric category is expected to have significant expansion in the years to come. Additionally, it is less expensive than cotton and has been immensely popular all over the world. In chilly weather, the fleece fabric used in hoodies and sweatshirts provides warmth and comfort for a longer amount of time. Given that the fabric used in sweatshirts is suitable for all climatic situations, they have become increasingly popular among the younger population worldwide. Fleece hoodies are an excellent choice for winter because they are soft, lightweight, and resistant to stains and grime. In addition, they are easier to maintain than cotton and don't need to be washed as frequently. The sweatshirts and hoodies' elastic fleece materials, which allow for stretching and flexing for sporting and fitness activities, have become quite popular with athletes and sportspeople.
Hoodies and Sweatshirt Market Analysis by End User
The Hoodies and Sweatshirt Market is divided into categories for men, women, and kids based on end-user. Since sweatshirts and hoodies are the pinnacle of style and comfort and provide a fashionable appearance as outerwear, the men's market is predicted to present profitable growth potential. Since sweatshirts are flexible and stretchable and also serve to maintain and regulate body temperature, they are also used more frequently by athletes and fitness enthusiasts. During the chilly winters, hoodies are the most popular article of apparel on the market, and people often regard them as the most cosy and adaptable. Additionally, sweatshirts have evolved into a standard piece of clothing for guys to wear in any season. The segmental expansion is being further boosted by the range of patterns and hues available in sweatshirts and hoodies.
Global Hoodies and Sweatshirt market By Gender, 2021(%)
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Hoodies and Sweatshirt Market Regional Insights
North American held the largest Hoodies and Sweatshirt Market share. The demand for clothes from nations like the US and Canada is increasing, which has greatly boosted regional growth. The Office of Textiles & Garment (OTEXA), part of the Commerce Department, recently released data showing that, in July 2020, U.S. apparel imports fell 32% to $6 billion in value terms from July 2019 levels. The following variations of stylish trends—outdoor, street-styling, and sportswear—are anticipated to boost regional growth. The fact that sweatshirts and hoodies come in a modern spectrum of colours and designs that appeal to the youth population is another way that fashion trends and changing lifestyles have positively benefited the region's progress. Manufacturers of winter clothing have joined together with powerful distribution networks to promote notable collections from numerous labels, including Nike, Calvin Klein, Vans, and Tommy Hilfiger. During the anticipated period, the Asia Pacific market is also anticipated to have notable growth potential. The demand for sweatshirts and winter clothing has increased due to the expanding trend of outdoor athletic activities in 2021. The substantial position in the APAC region is driven to the rising demand for winter clothing in China, India, and Korea.
Global Hoodies and Sweatshirt market By Geography, 2021 - 2028
- Largest
- Fastest
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Hoodies and Sweatshirt Market Dynamics
Hoodies and Sweatshirt Market Driver
Growing Interest amongst Youth Population for Fashionable Sports and Winter Wears
- The popularity of outdoor sports has increased the need for sweatshirts and other winter clothing. Basketball, football, and cricket are just a few of the sports that need for adaptable and practical attire like sweatshirts. The prevalence of gyms and fitness facilities encourages widespread use of sweatshirts. Hoodies are also popular right now as a result of the impact of independent and underground music, as well as rap culture. With the rise of underground music, hoodie fervour among music listeners has seen a considerable increase. To shield themselves from the negative effects of colds, flus, and viral infections brought on by the winter's dip in temperature, people buy hoodies and sweatshirts in large quantities.
Hoodies and Sweatshirt Market Restraint
Seasonal Requirements Hampering Market Growth
- The main issue facing top competitors in the hoodies and sweatshirt market is their seasonal demands. Hoodies are more in demand during winters and not much in other seasons. The market's global expansion has halted as a result of this seasonal demand.
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Hoodies and Sweatshirt Market Competitive Landscape
The hoodies & sweatshirts market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective and customized solutions for students.
Top Players in the Global Hoodies and Sweatshirts Market
- Nike (USA)
- Adidas (Germany)
- Inditex (Spain)
- H&M (Sweden)
- LVMH (France)
- VF Corporation (USA)
- PUMA (Germany)
- Ralph Lauren (USA)
- Gap Inc. (USA)
- Columbia Sportswear (USA)
- Under Armour (USA)
- Uniqlo (Japan)
- Fast Retailing (Japan)
- Lululemon Athletica (Canada)
- Burberry (UK)
- Prada (Italy)
- Hanesbrands (USA)
- Gildan Activewear (Canada)
- JD Sports Fashion (UK)
- Zalando (Germany)
Hoodies and Sweatshirt Market Recent Developments
- In October 2022, Adidas unveiled new Essential Collections for each of its clubs, which include Manchester United, Arsenal, Leeds United, Celtic FC, Real Madrid, Juventus, and Bayern Munich. Each team's collection includes clean, low-profile pieces that are ideal for staying comfortable whether you're going to watch the game or just hanging out at home. You can show off your football club pride with zipped hoodies, sweatshirts, signature Samba trainers, joggers, and more.
- In January 2020, Reima Oy Company, a leading company under the kids wear segment launched children Autumn/Winter collection including sustainable and highly functional jackets and hoodies for the winter season.
Hoodies and Sweatshirt Key Market Trends
- Digitalization of Economy: The increasing digitalization of the economy has had a tremendous impact on the competitive environment. The fashion industry has digital connections. In the fashion market, digital platforms and digital marketing techniques are scaling up their growth. In order to transform consumer data into tailored clothes merchandising based on their lifestyle and localised trends, fashion manufacturers and retailers want to engage in customer-focused data science in the next five years, according to study research issued by JDA Software Inc.
Hoodies and Sweatshirt Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global hoodies and sweatshirt market analysis, the North American market is anticipated to experience the market's dominant expansion. The demand for clothes from nations like the US and Canada is increasing, which has greatly boosted regional growth. Since sweatshirts and hoodies are the pinnacle of style and comfort and provide a fashionable appearance as outerwear, the men's segment is predicted to present profitable growth potential.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 198.92 billion |
| Market size value in 2032 | USD 344.73 billion |
| Growth Rate | 6.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hoodies and Sweatshirt Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hoodies and Sweatshirt Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hoodies and Sweatshirt Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hoodies and Sweatshirt Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hoodies and Sweatshirt Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hoodies and Sweatshirt Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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