Global Customer Data Platform Market

Customer Data Platform Market Size, Share, Growth Analysis, By Component(Platform, Service), By Deployment Type(Cloud, On-Premises), By Organization Size(Small, Medium-Sized Enterprises, Large Enterprises), By Application(Personalized Recommendation, Predictive Analytics, Marketing Data Segmentation, Security Management), By Region - Industry Forecast 2024-2031

Report ID: SQMIG45D2052 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 119 | Figures: 77

Customer Data Platform Market News

  • In June 2021, Adobe updates its Adobe Experience Cloud to help brands across all industries, including retailers and distributors. The product now comes with personalization enhancements, which include an AI-powered search capacity and a collaborative data sharing function, which will help brands deliver the tailored, contextually relevant experiences that end-users expect.
  • In June 2021, Adobe introduced an AI-powered live search for Adobe Commerce. Adobe Commerce merchants can provide their shoppers with relevant and personalized search results as per their requirements.
  • In June 2021, Salesforce launched a new low code tool for developers on its lightning platform. This low-code tool is for interactive app development and automation and new elastic computing. It comes with AI-driven data protection and identity management and develops capabilities to help teams drive more business.
  • In May 2021, the new update of Salesforce CDP helps companies prioritize first-party data to make every customer interaction more personalized.
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Customer Data Platform Market size was valued at USD 3.49 billion in 2019 and is poised to grow from USD 4.71 billion in 2023 to USD 49.8 billion by 2031, growing at a CAGR of 35% in the forecast period (2024-2031).

The customer data platform market is relatively fragmented, with a high level of competition. Some of the large players in the market are Oracle, SAP, Adobe.,, inc., Microsoft Corporation, SAS Institute Inc., Teradata., NICE, Dun & Bradstreet, Inc., Leadspace, Zylotech, BLUEVENN, CaliberMind, Celebrus Technologies Ltd, Tealium, AgilOne Inc., Blue Conic, Inc., Lytics, Inc., Ignition One. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other enterprises to enhance their market share and profitability. 'Adobe', 'Segment', 'Tealium', 'BlueConic', 'Salesforce', 'Optimizely', 'Redpoint Global', 'Exponea', 'Lytics', 'BlueVenn', 'AgilOne', 'SessionM', 'mParticle', 'Zaius', 'ActionIQ ', 'Amperity', 'Evergage', 'Acquia', 'Celebrus', 'BlueShift'

Increasing corporate spending on marketing and advertising initiatives

The manner that companies and customers interact has changed as a result of modern technologies. There are now and will continue to be new rivals, consumers, products, and services. Consumer preferences, preferences, and habits are always evolving. The redefined Customer Experience (CX) will be mostly driven by technology; organizations must rethink their customer ecosystems to keep up with empowered customers and develop consumer technologies.

The customer data platform market is divided into North America, Europe, Asia Pacific, and the Rest of the World based on the geographical study. Due to the rapid adoption of cutting-edge technology, as well as several additional factors such as the growing demand for CDPs in the North American market, an increase in internet and smartphone usage throughout the region, rising demand from the media and advertising sector, and other factors, North America is the leading region in the Customer Data Platform Market.

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Global Customer Data Platform Market

Product ID: SQMIG45D2052