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Customer Relationship Management Market size was valued at USD 51.68 billion in 2019 and is poised to grow from USD 58.82 billion in 2023 to USD 163.16 billion by 2031, growing at a CAGR of 13.9% in the forecast period (2024-2031).

The customer relationship management market is fairly fragmented with the presence of well-known and established market players such as Microsoft Corporation, IBM Corporation, and Adobe Systems, Inc. Major players of the market are mainly focusing on innovations, new product launches, acquisition & mergers, and increasing investments as key strategies in order to increase their market position and expand their product portfolio. 'Salesforce', 'Microsoft Dynamics CRM', 'Oracle CX', 'SAP CRM', 'Zoho CRM', 'HubSpot CRM', 'Pipedrive', 'Freshworks CRM', 'Insightly', 'Copper', 'Apptivo CRM', 'Agile CRM', 'SugarCRM', 'bpm'online CRM', 'Nimble', 'Keap (formerly Infusionsoft)', 'Bitrix24 CRM', 'Capsule CRM', 'Salesflare', ' CRM'

The integration of developing technologies and increased advancement across business domains for the improvement of operations and on-time delivery to the customers is expected to drive the growth of the customer relationship management market during the forecast period. 

Implementation of AI: Increasing implementation of artificial intelligence across the globe coupled with the rising need for integrating AI with customer relationship management systems to improve the overall customer experience. 

Globally, North America held the largest Customer Relationship Management market share and accounted for more than 49.3% of the overall market in 2022. Increasing adoption of customer relationship management solutions and advancement in technologies are the key driving factors of the market in the region. Moreover, an extensive rise in the digital transformation in various sectors including banking, retail, and healthcare, is projected to propel the market growth over the forecast period.

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Global Customer Relationship Management Market

Product ID: SQMIG45F2121