USD 3.49 billion
Global Customer Data Platform Market Size, Share, Growth Analysis, By Component(Platform, Service), By Deployment Type(Cloud, On-Premises), By Organization Size(Small, Medium-Sized Enterprises), By Application(Personalized Recommendation, Predictive Analytics) - Industry Forecast 2024-2031
Report ID:
SQMIG45D2052 |
Region:
Global |
Published Date: February, 2024
Pages:
165
|
Tables:
119 |
Figures:
77
Global Customer Data Platform Market Insights
Global Customer Data Platform Market size was valued at USD 3.49 billion in 2019 and is poised to grow from USD 4.71 billion in 2023 to USD 49.8 billion by 2031, growing at a CAGR of 35% in the forecast period (2024-2031).
The rise in enterprise marketing and advertising spending, changes to the customer intelligence environment, and the proliferation of customer channels are the main drivers anticipated to fuel the growth of the customer data platform market in the future. But user data protection and data privacy rules pose a threat to the adoption of customer data platforms, which is further expected to restrain the market's expansion throughout the forecast period. The growth of investment and funding in customer data platform start-ups, as well as automated smart machines that will drive customer experience, will offer further growth prospects for the customer data platform market in the next years.
Despite this, the longer time needed to develop marketing campaigns and the uncertainty over what a customer data platform can and should do may hinder the market's expansion soon. As more people focus on online activities like e-commerce and OTT platforms, which are likely to increase the amount of customer data globally, the COVID-19 outbreak has had a beneficial effect on the industry. As a result, this platform may assist businesses in better data collection and marketing strategy development.
US Customer Data Platform Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Cloud
Fastest Growth
Cloud
Growth Rate
35% CAGR
Global Customer Data Platform Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Customer Data Platform Market Size by Deployment Type 2021-2028 ($ bn)
Global Customer Data Platform Market Size by Deployment Type 2021-2028 (%)
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Global Customer Data Platform Market Segmental Analysis
The Global customer data platform market is segmented based on component, deployment type, organization size, application, and Region. Based on components, the market is segmented into platform and service. Based on deployment type, the market is segmented into cloud and on-premises. Based on the organization size, the market is segmented into small and medium-sized enterprises and large enterprises. Based on application, the market is segmented into personalized recommendation, predictive analytics, marketing data segmentation, security management, customer retention and engagement, and others. Based on region, the customer data platform market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Customer Data Platform Market Analysis by Component
The market is divided into platforms and services based on components. Over the forecasted years, it is predicted that the services segment will experience the highest growth rate. These services are a crucial component of customer data platforms since they support the operation of CDPs and facilitate their quick and seamless adoption, which helps to increase the return on investments for businesses. It is projected that the increase in CDP deployment would accelerate the growth of managed and professional services.
Customer Data Platform Market Analysis by Deployment Type
The market is divided into on-premise and cloud segments based on the type of deployment. Due to the widespread adoption of cloud-based services and solutions that help businesses improve their operational efficiency and boost productivity, the cloud segment is anticipated to experience the quickest growth in the coming years. Additionally, because of the advantages and cost-effectiveness of the newest technology, businesses are adopting them at a rapid rate.
Customer Data Platform Market Analysis by Organization Size
The market is divided into large enterprises and small & medium enterprises based on enterprise size. The market by enterprise size 2021 was dominated by the Large Enterprises market. Large Businesses became a dominant segment primarily as a result of the sharp increase in demand for gathering extensive consumer data for developing possible business strategies. To support highly individualized account-based marketing or promotional activities that grow their client base, large businesses are spending on advertising and promotional activities. A significant growth is anticipated for the small & medium business market over the forecast period (2022 - 2027)
Customer Data Platform Market Analysis by Application
personalized recommendations, predictive analytics, marketing data segmentation, customer retention & engagement, security management, and others are the market segments based on application. Predictive customer analytics lets market participants decide how much money, effort, and value should be put into each customer category. The decision-tree analysis of the client journey is anticipated to help participants consider the procedure. This enables improved processes by providing in-depth and priceless insights into those consumers who are making repeated purchases and who do not wish to make any more
Global Customer Data Platform Market By Deployment Type, 2021 (%), 2023 (%)
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Global Customer Data Platform Market Regional Insights
The global customer data platform market is divided into North America, Europe, Asia Pacific, and the Rest of the World based on the geographical study. Due to the rapid adoption of cutting-edge technology, as well as several additional factors such as the growing demand for CDPs in the North American market, an increase in internet and smartphone usage throughout the region, rising demand from the media and advertising sector, and other factors, North America is the leading region in the global Customer Data Platform Market.
Global Customer Data Platform Market By Geography, 2021 - 2028, 2024-2031
- Largest
- Fastest
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Global Customer Data Platform Market Dynamics
Customer Data Platform Market Driver
- Increasing corporate spending on marketing and advertising initiatives
Digital marketing is expanding and steadily getting bigger. The organizations are investing much in this relatively new idea as a result. Customer data systems recognize the potential of paid media, email marketing, and addressable channels and help overcome method weariness while elevating the campaign.
- Demand for omnichannel experiences is on the rise.
An extensive and ubiquitous strategy for consumer communications across numerous channels without collecting and storing client data is called omnichannel. With this method, customers may communicate consistently and easily across a variety of channels, and the platform saves all of the consumer data necessary for a third party or agent to handle their issues effectively.
Customer Data Platform Market Restraint
- Adoption of CDP requires significant investment.
Because of the rising expectations of consumers as a result of the rapid advancement of technology, businesses periodically upgrade their customer interaction solutions to meet those expectations. Businesses must spend a significant sum of money quickly to refresh their solutions because technology is always being updated.
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Global Customer Data Platform Market Competitive Landscape
The Global customer data platform market is relatively fragmented, with a high level of competition. Some of the large players in the market are Oracle, SAP, Adobe., Salesforce.com, inc., Microsoft Corporation, SAS Institute Inc., Teradata., NICE, Dun & Bradstreet, Inc., Leadspace, Zylotech, BLUEVENN, CaliberMind, Celebrus Technologies Ltd, Tealium, AgilOne Inc., Blue Conic, Inc., Lytics, Inc., Ignition One. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other enterprises to enhance their market share and profitability.
Customer Data Platform Market Top Players Company Profiles
- Adobe
- Segment
- Tealium
- BlueConic
- Salesforce
- Optimizely
- Redpoint Global
- Exponea
- Lytics
- BlueVenn
- AgilOne
- SessionM
- mParticle
- Zaius
- ActionIQ
- Amperity
- Evergage
- Acquia
- Celebrus
- BlueShift
Customer Data Platform Market Recent Developments
- In June 2021, Adobe updates its Adobe Experience Cloud to help brands across all industries, including retailers and distributors. The product now comes with personalization enhancements, which include an AI-powered search capacity and a collaborative data sharing function, which will help brands deliver the tailored, contextually relevant experiences that end-users expect.
- In June 2021, Adobe introduced an AI-powered live search for Adobe Commerce. Adobe Commerce merchants can provide their shoppers with relevant and personalized search results as per their requirements.
- In June 2021, Salesforce launched a new low code tool for developers on its lightning platform. This low-code tool is for interactive app development and automation and new elastic computing. It comes with AI-driven data protection and identity management and develops capabilities to help teams drive more business.
- In May 2021, the new update of Salesforce CDP helps companies prioritize first-party data to make every customer interaction more personalized.
Global Customer Data Platform Key Market Trends
- The manner that companies and customers interact has changed as a result of modern technologies. There are now and will continue to be new rivals, consumers, products, and services. Consumer preferences, preferences, and habits are always evolving. The redefined Customer Experience (CX) will be mostly driven by technology; organizations must rethink their customer ecosystems to keep up with empowered customers and develop consumer technologies.
- New technologies like artificial intelligence and machine learning are forcing businesses to adopt automated, intelligent gear to enhance client experiences and provide better service. To operate this automated machinery, enormous amounts of data were needed. The customer data platform provided this information. During the forecast period, this factor will generate profitable opportunities in the worldwide customer platform market.
Global Customer Data Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the service is essential to the operation of consumer data platforms and guarantees quicker, easier implementation, which maximizes the return on company investments. Predictive analytics enabled by AI is now more available, useful, and potent than ever thanks to CDP developments. It offers the following favorable step toward releasing previously unheard-of growth. As cloud-based solutions and services assist large organizations in enhancing efficiency and enhancing business performance, the market for large enterprises is anticipated to see a higher CAGR in the future. Due to affordability and acceptance of new technologies, large companies are anticipated to hold a larger market share in the consumer data platform. Some of the major players in the Customer Data Platform Market are Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), Blue Venn (US), and others.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.49 billion |
| Market size value in 2031 | USD 49.8 billion |
| Growth Rate | 35% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Customer Data Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Customer Data Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Customer Data Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Customer Data Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Customer Data Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Customer Data Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Customer Data Platform Market Report Snapshots
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