Connected TV Market Size, Share, Growth Analysis, By Screen Size (< 40 inches, 40-48 inches), By Technology (LCD, OLED), By Screen Type, By Resolution, By Operating System, By Connectivity Features, By Smart Features, By Region - Industry Forecast 2025-2032

New America is at the forefront of the global connected TV market with high smart TV penetration, robust broadband infrastructure, and a thriving streaming sector. The U.S. and Canada are powering innovation through AI-driven content, ad-supported models for streaming, and next-generation display technologies to ensure continued leadership in the market in the region.

The U.S. leads the way due to its mass consumer base, robust streaming platform (Netflix, Hulu, Amazon Prime), and fast-paced advancements in AI-driven content suggestions. With growing support for ad-sponsored streaming and the next-generation of display innovations, the U.S. continues to drive the connected TV market, setting the stage for its future worldwide direction.

Europe is the region with the most rapid growth in the global connected TV market on account of accelerating smart TV penetration, robust 5G rollout, and heightened demand for ad-supported streaming services. Germany, the UK, and France are driving innovation through sophisticated display technology, AI content, and digital transformation support by regulatory frameworks.

Germany dominates Europe’s connected TV market due to strong consumer demand for smart home integration, advanced broadband infrastructure, and a thriving streaming ecosystem. With major players like Samsung, LG, and local broadcasters investing in digital platforms, Germany is driving the region’s rapid adoption of smart, AI-powered, and high-resolution connected TVs.

Asia-Pacific is a growing region in the global connected TV market due to fast-paced urbanization, rising disposable incomes, and large-scale adaptation of smart home technologies. China, India, and Japan are spearheading with low-cost smart TVs, 5G rollout, and AI-driven streaming platforms. The growth is also being driven by heightened OTT platform penetration and official support for digital infrastructure, and hence Asia-Pacific is a high-growth marketplace for connected TV innovations.

The Middle East & Africa is experiencing steady growth in the connected TV market, driven by rising internet penetration, increasing smartphone connectivity, and growing demand for digital entertainment. Countries such as Saudi Arabia, the UAE, and South Africa are spearheading smart city projects, 5G rollouts, and higher adoption of OTT platforms. With streaming services and cheap smart TVs taking off, the region is poised to become an important emerging market for connected TVs.

South America is experiencing robust connected TV market growth driven by increasing digital adoption, enhanced broadband infrastructure, and growing demand for streaming content. Nations such as Brazil, Argentina, and Colombia are at the forefront with value-smart TV offerings, OTT platform growth, and digital transformation government policies. With internet penetration and mobile connectivity set to grow further, South America will be a vital connected TV adoption and innovation market in the years to come.