Global Connected TV Market

Connected TV Market Size, Share, Growth Analysis, By Panel Type (OLED, LCD and QLED), By Connectivity Features (Wi-Fi, Ethernet, Bluetooth, HDMI and USB), By Smart Features (Voice Control, Gesture Control, Content Streaming, Gaming, and Smart Home Integration), By Region -Industry Forecast 2025-2032

Report ID: SQMIG25E2164 | Region: Global | Published Date: March, 2025
Pages: 192 | Tables: 94 | Figures: 71

Connected TV Market News

  • In October 2024, BBC, ITV, Channel 4, and Channel 5 partnered with Amazon to integrate their free streaming platform, Freely, into Amazon's Fire TV OS. This partnership enables UK audiences to watch live and on-demand TV without the need for an aerial, a big step towards internet-delivered TV services and adding to the streaming environment.
  • In March 2024, NBCUniversal partnered with The Trade Desk to enable programmatic advertising for the Paris 2024 Summer Olympics broadcast. This action enables advertisers to buy ad placements in real time, bringing automation to live sporting advertising and increasing revenue possibilities, a major leap in connected TV advertising methods globally.
  • In August 2023, Hisense expanded into the premium TV market with its first OLED television and an 8K television. These launches demonstrate Hisense's emphasis on premium display technology, riding the wave of increased demand for ultra-HD content and increasing its foothold in the world of connected TV as a competitive player against established rivals such as Samsung and LG.
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FAQs

Global Connected TV Market size was valued at USD 247.66 Billion in 2023 poised to grow from USD 285.38 Billion in 2024 to USD 887.04 Billion by 2032, growing at a CAGR of 15.23% in the forecast period (2025-2032).

The global connected TV market is intensely competitive, and top players concentrate on innovation, AI-based features, and high-end display technology. The prominent players are Samsung, LG, Sony, TCL, and Hisense, who are selling OLED, QLED, and 8K TVs with high-end smart features. Other streaming titans such as Amazon (Fire TV), Google (Android TV), and Roku are also influencing competition. Strategic collaborations, content bundling, and AI-driven user experiences are some of the main drivers determining the future development of this market. 'Samsung Electronics (South Korea)', 'LG Electronics (South Korea)', 'Sony Corporation (Japan)', 'TCL Technology (China)', 'Hisense Group (China)', 'Panasonic Corporation (Japan)', 'Vizio Inc. (USA)', 'Philips (Netherlands)', 'Sharp Corporation (Japan)', 'Skyworth Group (China)', 'Haier Group (China)', 'Amazon (Fire TV) (USA)', 'Google (Android TV) (USA)', 'Apple Inc. (Apple TV) (USA)', 'Roku Inc. (USA)'

The sudden growth of OTT services such as Netflix, Disney+, and Amazon Prime is a key driver of the global connected TV market growth. Customers are abandoning traditional cable to move toward ad-supported, subscription-based, and on-demand streaming, making requirements for built-in Wi-Fi in smart TVs, high-resolution panels, and harmonious content aggregation.

Surge in Ad-Supported Streaming Services: Rising popularity of AVOD platforms is transforming the global connected TV market trends. Industry leaders such as Roku, Amazon, and YouTube are scaling up their ad-supported free content, which draws more viewers and advertisers. The trend is leading to increased ad revenues and forcing content providers to implement hybrid monetization strategies by blending subscription-based (SVOD) and ad-supported offerings to achieve maximum audience reach.

New America is at the forefront of the global connected TV market with high smart TV penetration, robust broadband infrastructure, and a thriving streaming sector. The U.S. and Canada are powering innovation through AI-driven content, ad-supported models for streaming, and next-generation display technologies to ensure continued leadership in the market in the region.

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Global Connected TV Market

Report ID: SQMIG25E2164

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