Commercial Printing Market Size, Share, Growth Analysis, By Printing Technology(Lithographic Printing, Digital Printing), By Application(Packaging, Advertising) - Industry Forecast 2024-2031

Commercial Printing Market Drivers

Increased demand for Print advertisement

• Print advertising plays a prominent role in driving the growth of the commercial printing industry. It serves as a key component in comprehensive marketing strategies adopted by retail companies to target their specific markets. Interestingly, a recent Adobe survey of 1,250 U.S. consumers brought attention to a noteworthy challenge faced by online or digital marketing, as it struggles to capture people's attention effectively. In contrast, print-based advertisements have shown to garner greater customer attention. Notably, an advertisement featured in a magazine can continue to promote a product or service for an extended period, lasting for months or even years, as long as the magazine remains in circulation.

Commercial Printing Market Restraints

Increasing digitization

• The increasing digitization is leading consumers to prefer electronic versions of printed materials, like e-annual reports, e-vouchers, and e-catalogues. Additionally, people are increasingly turning to online platforms rather than relying on printed materials, which directly impacts the demand for print-related products. As a result, these factors are posing constraints on the growth of the market.