Global Cognition Supplements Market

Cognition Supplements Market Size, Share, Growth Analysis, By Product Type(Natural Molecules, Herbal extracts, Vitamins & Minerals), By Form(Chewable, Capsules), By Application(Memory Enhancement, Attention & Focus, Mood & Depression, Longevity & Anti-aging), By Age group(Children, Adults, Elderly), By Distribution channel(Online, Offline), By Form(Chewable, Capsules, Tablet and Others), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35H2030 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 172 |Figures: 79

Cognition Supplements Market Insights

Global Cognition Supplements Market size was valued at USD 7.61 billion in 2019 and is poised to grow from USD 8.63 billion in 2023 to USD 23.41 billion by 2031, growing at a CAGR of 13.3% in the forecast period (2024-2031).

Cognitive supplements are well-balanced blends of herbal extracts and nutrients that are taken to improve brain functions such as concentration, memory power, attention, mood, creativity, and motivation. Concerns about Alzheimer's disease and Korsakoff syndrome among the young population, as well as the addition of vitamins and minerals as multi-ingredients, are expected to drive market acceptance of these products. The increase in RD activities in herbal constituents is driving the growth of the global cognition supplements market. Herbal drugs are being studied for their medicinal properties as well as potential pharmaceutical applications. Furthermore, an increase in the number of key players manufacturing brain health supplements product contributes to market growth.

In recent years, there has been a gradual increase in the product's adoption among American consumers, particularly millennials and the aging population. This trend is likely to continue over the course of the forecast period as well. As Americans are becoming more health conscious, supplements that target brain health have quickly become popular in the country.

People want to increase their brain's efficiency, sharpen their focus, and reduce stress. The demand for these supplements is being driven by the rising prevalence of Major Depressive Disorder (MDD) among adults in the United States. According to a report released in 2019 by the National Institute of Mental Health, 6.0% of men and 9.6% of women had MDD. Nearly 75% of U.S. adults consume dietary supplements that contain vitamins, minerals, and herbal ingredients to enhance brain health, energy, and performance, according to data released by the U.S. National Library of Medicine in April 2020. These trends are probably going to accelerate the market expansion in the nation.

US Cognition Supplements Market is poised to grow at a sustainable CAGR for the next forcast year.

Market snapshot - 2024-2031

Global Market Size

USD 7.61 billion

Largest Segment

Natural Molecules

Fastest Growth

Vitamins & Minerals

Growth Rate

13.3% CAGR

Global Cognition Supplements Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Cognition Supplements Market Size By Product, 2021-2028 ($ Bn)
Global Cognition Supplements Market Size By Product , 2021-2028 (%)

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Cognition Supplements Market Segmental Analysis

Global cognition supplements market is segmented based on product, type, application, and region. Based on product, the Cognition Supplements Marketis segmented into natural molecules, herbal extracts, vitamins & minerals, medicinal drugs. Based on form, the Cognition Supplements Market is segmented into chewable, capsules. Based on application, the Cognition Supplements Market is segmented into memory enhancements, Attention & Focus, Mood & Depression, Longevity & Anti-aging, Sleep & Recovery, Anxiety and Other. On the basis of age group, the Cognition Supplements Market is segmented into children, adults, elderly. By Distribution channel, the Cognition Supplements Market is segmented into online, offline. Based on region, the Cognition Supplements Market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa.

Cognition Supplements Market Analysis by Product Type:

The natural molecule segment held the largest share in global cognition supplements market in 2021 and is expected to maintain its dominance throughout the forecast period. The increasing use of natural brain supplements as opposed to synthetic supplements made artificially is expected to drive growth in this segment. Furthermore, businesses are emphasising the inclusion of natural content in their products. Reckitt Benckiser Group plc, for example, launched Neuriva in April 2019, which improves cognitive health and is made with two natural and GMO-free ingredients, plant-sourced Sharp Phosphatidylserine (PS) and Neuroeffector. Over the forecast period, the vitamins and minerals segment is expected to grow at a CAGR of 6.9%. The growing awareness of the benefits of vitamins and minerals is expected to drive demand for this segment. Vitamins and minerals are known to play an important role in the prevention of age-related cognitive decline as well as developmental disorders such as Alzheimer's disease and dementia. Furthermore, research shows that thiamine (B1), folic acid (B9), ascorbic acid (vitamin C), calcium, magnesium, and zinc improve various aspects of cognitive functioning such as focus, learning, concentration, and memory-boosting, which is driving the segment growth.

Global Cognition Supplements Market By Product, 2021(%), 2019 (%)

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Cognition Supplements Market Regional Insights

Based on region, the global cognition supplements market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa. In 2021, North America contributed the most to the market. Consumers' growing concerns about mental health are driving demand for the product in North America. According to data published in April 2020 by the United States National Library of Medicine, nearly 75 percent of the adult population in the United States consumes dietary supplements containing vitamins, minerals, and herbal ingredients to improve brain health, energy, and performance. These trends are likely to boost the country's market growth. Loneliness and uncertainty about the future are major stressors for adolescents and young adults in America, according to data published by the American Psychological Association, which is expected to drive an increasing number of adults to consume brain health supplements for proper brain functioning. The Asia Pacific region is the fastest growing market. The rapid growth of the education sector, combined with increased awareness about brain health in China and Japan's developing economies, is expected to fuel regional demand for the product in the near future. Global corporations are collaborating with Chinese and Indian firms to manufacture natural drugs. Over the forecast period, this trend is expected to create growth opportunities for naturally derived products. The rising prevalence of Alzheimer's disease in emerging economies such as China and India has expanded the market for memory supplementation in the region. According to some studies, the prevalence of dementia in the region will rise from 23 million in 2015 to nearly 71 million by 2025.

Global Cognition Supplements Market By Geography, 2021 - 2028, 2024-2031
  • Largest
  • Fastest

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Cognition Supplements Market Dynamics

Cognition Supplements Market Drivers

  • The young generation's mental health concerns about Alzheimer's disease and Parkinson's syndrome have led to widespread acceptance of cognition supplements and fuelled the market growth. Some of the advantages of taking cognition supplements include changes in neurotransmission, energy metabolism, and the alleviation of disorders. The increasing prevalence of insomnia, anxiety, and depression among consumers has prompted them to take these supplements to support their brain health. As a result, it contributes to market growth. The growing consumer awareness of brain health wellness has resulted in an increase in the consumption of these supplements. Aging is a significant risk factor for cognitive impairment and neurological disorders. The increase in the geriatric population in developed economies has also boosted the sales of cognition supplements. According to the US Census Bureau, the older adult population increased by 16% in 2020 and is expected to increase by 20% by 2050. These factors contribute to the growth of the market.

Cognition Supplements Market Restraint

  • Strict regulatory compliances on the consumption of cognition supplements are a significant factor impeding market growth. Many of the chemical constituents of the products used to formulate these supplements are unknown or vary. Pesticides and heavy metals such as mercury, lead, and arsenic have been found to be contaminants in the products, which can be harmful to health if consumed. As a result, it stifles the growth of the cognition supplements market.

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Cognition Supplements Market Competitive Landscape

The cognitive supplements market is characterised by the presence of a few well-established players as well as several small and medium-sized players. These manufacturers are pursuing a variety of strategies, including new product launches, product portfolio expansion, and mergers and acquisitions. Several large firms are forming multiple strategic alliances in order to increase their market share and get a competitive edge.

Cognition Supplements Market Top Players in the Global Cognition Supplements Market

  • Herbalife Nutrition Ltd.
  • Amway Corp.
  • Nestle S.A.
  • Glanbia plc.
  • Reckitt Benckiser Group plc.
  • Pfizer Inc.
  • GNC Holdings Inc.
  • Nature's Bounty Co.
  • Nutraceutical International Corp.
  • BrainMD Health Inc.
  • Pure Encapsulations Inc.
  • Jarrow Formulas Inc.
  • NOW Foods Inc.
  • Garden of Life LLC.
  • Irwin Naturals Inc.
  • Rainbow Light Nutritional Systems Inc.
  • Solgar Inc.
  • Source Naturals Inc.
  • Thorne Research Inc.
  • Life Extension Foundation

Cognition Supplements Market Recent Developments

In March 2022, Cosmos Holdings, an international pharmaceutical firm, announced the launch of its luxury nutritional supplement product line - ‘Brainlit’ for brain health.

In June 2021, Motiva Supplements introduced 'Neuro Booster,' which increases absorption of six key functional foods and is the first clinically proven product to help Alzheimer's patients and improve brain health

Cognition Supplements Key Market Trends

Growing Inclination Towards Dietary Supplements

  • Growing geriatric population has created numerous opportunities for dietary supplement manufacturers, as most elderly people are unable to meet their Recommended Dietary Allowances (RDA) due to inadequate dietary intake, resulting in an increase in dietary supplements, including cognition supplements. Furthermore, the increasing importance of health as a lifestyle choice has enticed many companies to enter the vitamin, mineral, and botanical segments of the market under consideration. Thus, the dietary supplements market is being driven by the intense focus on the preventive healthcare system, as well as strong endorsements and marketing efforts of lifestyle enhancement products.

Cognition Supplements Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global cognition supplements market analysis, The North America market is anticipated to show prominent growth in the coming years on the back of enhanced disposable income, increased number of elderly generations, and exponential growth in health consciousness among regional populations. Major players in the cognition supplements market are increasing their efforts to improve product quality. As a result, they are seen diverting a significant portion of their investments toward R&D activities. Furthermore, several companies are shifting their focus to regional expansion.

Report Metric Details
Market size value in 2019 USD 7.61 billion
Market size value in 2031 USD 23.41 billion
Growth Rate 13.3%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Natural Molecules, Herbal extracts, Vitamins & Minerals
  • Form
    • Chewable, Capsules
  • Application
    • Memory Enhancement, Attention & Focus, Mood & Depression, Longevity & Anti-aging, Sleep & Recovery, Anxiety and Other
  • Age group
    • Children, Adults, Elderly
  • Distribution channel
    • Online, Offline
  • Form
    • Chewable, Capsules, Tablet and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Herbalife Nutrition Ltd.
  • Amway Corp.
  • Nestle S.A.
  • Glanbia plc.
  • Reckitt Benckiser Group plc.
  • Pfizer Inc.
  • GNC Holdings Inc.
  • Nature's Bounty Co.
  • Nutraceutical International Corp.
  • BrainMD Health Inc.
  • Pure Encapsulations Inc.
  • Jarrow Formulas Inc.
  • NOW Foods Inc.
  • Garden of Life LLC.
  • Irwin Naturals Inc.
  • Rainbow Light Nutritional Systems Inc.
  • Solgar Inc.
  • Source Naturals Inc.
  • Thorne Research Inc.
  • Life Extension Foundation
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Cognition Supplements Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Cognition Supplements Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Cognition Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cognition Supplements Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cognition Supplements Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Cognition Supplements Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Cognition Supplements Market size was valued at USD 7.61 billion in 2019 and is poised to grow from USD 8.63 billion in 2023 to USD 23.41 billion by 2031, growing at a CAGR of 13.3% in the forecast period (2024-2031).

The cognitive supplements market is characterised by the presence of a few well-established players as well as several small and medium-sized players. These manufacturers are pursuing a variety of strategies, including new product launches, product portfolio expansion, and mergers and acquisitions. Several large firms are forming multiple strategic alliances in order to increase their market share and get a competitive edge. 'Herbalife Nutrition Ltd.', 'Amway Corp.', 'Nestle S.A.', 'Glanbia plc.', 'Reckitt Benckiser Group plc.', 'Pfizer Inc.', 'GNC Holdings Inc.', 'Nature's Bounty Co.', 'Nutraceutical International Corp.', 'BrainMD Health Inc.', 'Pure Encapsulations Inc.', 'Jarrow Formulas Inc.', 'NOW Foods Inc.', 'Garden of Life LLC.', 'Irwin Naturals Inc.', 'Rainbow Light Nutritional Systems Inc.', 'Solgar Inc.', 'Source Naturals Inc.', 'Thorne Research Inc.', 'Life Extension Foundation'

The young generation's mental health concerns about Alzheimer's disease and Parkinson's syndrome have led to widespread acceptance of cognition supplements and fuelled the market growth. Some of the advantages of taking cognition supplements include changes in neurotransmission, energy metabolism, and the alleviation of disorders. The increasing prevalence of insomnia, anxiety, and depression among consumers has prompted them to take these supplements to support their brain health. As a result, it contributes to market growth. The growing consumer awareness of brain health wellness has resulted in an increase in the consumption of these supplements. Aging is a significant risk factor for cognitive impairment and neurological disorders. The increase in the geriatric population in developed economies has also boosted the sales of cognition supplements. According to the US Census Bureau, the older adult population increased by 16% in 2020 and is expected to increase by 20% by 2050. These factors contribute to the growth of the market.

Growing geriatric population has created numerous opportunities for dietary supplement manufacturers, as most elderly people are unable to meet their Recommended Dietary Allowances (RDA) due to inadequate dietary intake, resulting in an increase in dietary supplements, including cognition supplements. Furthermore, the increasing importance of health as a lifestyle choice has enticed many companies to enter the vitamin, mineral, and botanical segments of the market under consideration. Thus, the dietary supplements market is being driven by the intense focus on the preventive healthcare system, as well as strong endorsements and marketing efforts of lifestyle enhancement products.

Based on region, the cognition supplements market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa. In 2021, North America contributed the most to the market. Consumers' growing concerns about mental health are driving demand for the product in North America. According to data published in April 2020 by the United States National Library of Medicine, nearly 75 percent of the adult population in the United States consumes dietary supplements containing vitamins, minerals, and herbal ingredients to improve brain health, energy, and performance. These trends are likely to boost the country's market growth. Loneliness and uncertainty about the future are major stressors for adolescents and young adults in America, according to data published by the American Psychological Association, which is expected to drive an increasing number of adults to consume brain health supplements for proper brain functioning. The Asia Pacific region is the fastest growing market. The rapid growth of the education sector, combined with increased awareness about brain health in China and Japan's developing economies, is expected to fuel regional demand for the product in the near future. corporations are collaborating with Chinese and Indian firms to manufacture natural drugs. Over the forecast period, this trend is expected to create growth opportunities for naturally derived products. The rising prevalence of Alzheimer's disease in emerging economies such as China and India has expanded the market for memory supplementation in the region. According to some studies, the prevalence of dementia in the region will rise from 23 million in 2015 to nearly 71 million by 2025.

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Global Cognition Supplements Market

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