Global Immune Health Supplements Market

Immune Health Supplements Market Size, Share, Growth Analysis, By Product(Vitamins, minerals), By Ingredient(Vitamin c, vitamin d), By Distribution Channel(Pharmacies & drugstores, supermarkets & hypermarkets) - Industry Forecast 2024-2031


Report ID: SQMIG35I2280 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 96 | Figures: 75

Immune Health Supplements Market Insights

Immune Health Supplements Market size was valued at USD 19.63 billion in 2021 and is poised to grow from USD 31.03 billion in 2022 to USD 112.5 billion by 2030, at a CAGR of 17.46% during the forecast period (2023-2030).

The global immune health supplements market has experienced robust growth in recent years, driven by several key factors. Increasing consumer awareness about the importance of maintaining a healthy immune system and preventing diseases has led to a surge in demand for immune health supplements.

Additionally, the growing aging population, rising disposable income, and the trend towards self-care and wellness have contributed to market growth. Vitamins and minerals are the dominant product types, while ingredients such as vitamin C, vitamin D, and zinc are widely used due to their proven immune-boosting properties.

Pharmacies and drugstores remain the primary distribution channel, although online retailers are gaining traction due to their convenience and product availability. Geographically, North America leads the market, followed by Europe and the Asia Pacific region, where changing lifestyles, increased disposable income, and growing awareness about dietary supplements are driving market growth.

With the market showing immense potential for expansion, manufacturers and investors are focusing on innovation and product development to meet the evolving consumer demands for immune health supplements.

There is a growing trend in the immune health supplements market towards natural and organic ingredients. Consumers are becoming more conscious about the quality and source of the supplements they consume. They are actively seeking products that are free from artificial additives, preservatives, and GMOs. Manufacturers are responding to this trend by incorporating herbal extracts, plant-based ingredients, and organic sources of vitamins and minerals in their formulations. The demand for immune health supplements derived from natural sources is expected to witness significant growth as consumers prioritize clean label products and sustainable choices.

US Immune Health Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 19.63 billion

Largest Segment

Vitamin c

Fastest Growth

Vitamin c

Growth Rate

17.46% CAGR

Global Immune Health Supplements Market ($ Bn)
Country Share for North America Region (%)
Global Immune Health Supplements Market By Type ($ Bn)
Global Immune Health Supplements Market By Type (%)

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Immune Health Supplements Market Segmental Analysis

The global immune health supplements market can be segmented based on product type, ingredient type, distribution channel, and region. Based on product type, the market can be segmented into vitamins, minerals, herbal extracts, probiotics, amino acids, omega-3 fatty acids. Based on ingredient type, the market can be segmented into vitamin c, vitamin d, zinc, elderberry, echinacea, garlic. Based on distribution channel, the market can be segmented into pharmacies & drugstores, supermarkets & hypermarkets, online retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Immune Health Supplements Market Analysis By Product

The largest market segment in the immune health supplements market is vitamins. Vitamins are widely recognized for their essential role in maintaining a healthy immune system, and they have gained significant popularity among consumers. The availability of various vitamin formulations targeting immune support, such as vitamin C and vitamin D, has contributed to the dominance of this segment. Additionally, the extensive scientific research supporting the effectiveness of vitamins in boosting immune function has further fueled their demand.

On the other hand, the fastest growing segment in the immune health supplements market is herbal extracts. Consumers are increasingly inclined towards natural and plant-based solutions for immune support. Herbal extracts, such as echinacea, elderberry, and astragalus, have gained traction due to their immune-boosting properties. These ingredients are known for their traditional medicinal uses and are perceived as safe and effective alternatives to synthetic supplements. The growing consumer preference for natural and organic products, coupled with the rising demand for herbal remedies, has propelled the growth of the herbal extracts segment in the immune health supplements market.

Immune Health Supplements Market Analysis By Ingredient Type

The largest market segment in the immune health supplements market by ingredient type is vitamin C. Vitamin C is widely recognized for its immune-boosting properties and is a popular choice among consumers seeking to strengthen their immune system. It is a potent antioxidant that supports various immune functions and helps protect against oxidative stress. The extensive scientific research highlighting the benefits of vitamin C in immunity has contributed to its dominance in the market segment.

On the other hand, the fastest growing segment in the immune health supplements market is elderberry. Elderberry has gained significant popularity in recent years due to its immune-enhancing properties. It is rich in antioxidants and contains compounds that have been shown to support the immune system and help defend against viral infections. Elderberry supplements are increasingly sought after by consumers looking for natural alternatives to support their immune health. The growing awareness of elderberry's potential benefits, backed by positive consumer experiences and emerging research, has driven the rapid growth of this ingredient segment in the immune health supplements market.

Global Immune Health Supplements Market By Type, 2023 (%)

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Immune Health Supplements Market Regional Insights

The largest market region in the global immune health supplements market is North America. North America has emerged as a dominant market for immune health supplements due to several factors. The region's high consumer awareness regarding the importance of immune health, coupled with a proactive approach towards preventive healthcare, has significantly contributed to market growth. The presence of a large aging population, increased healthcare expenditure, and a strong focus on wellness and self-care have further propelled the demand for immune health supplements. Additionally, North America is home to several major market players, which has facilitated the availability and accessibility of a wide range of immune health supplements to consumers.

On the other hand, the fastest growing region in the global immune health supplements market is the Asia Pacific. The Asia Pacific region is witnessing rapid growth due to several key factors. Changing lifestyles, increasing disposable income, and a growing awareness of the benefits of dietary supplements are driving the demand for immune health supplements in the region. Moreover, the COVID-19 pandemic has heightened the focus on health and wellness, leading to a surge in the adoption of immune health supplements. The region's large population, particularly in countries like China and India, presents a substantial consumer base for immune health supplements. Furthermore, the rise of e-commerce and the increasing popularity of online retail platforms have made it easier for consumers to access a wide range of immune health supplements, contributing to market growth.

Global Immune Health Supplements Market By Geography, 2024-2031
  • Largest
  • Fastest

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Immune Health Supplements Market Dynamics

Immune Health Supplements Market Drivers

Increasing Consumer Focus on Preventive Healthcare

  • With growing awareness about the importance of maintaining a strong immune system to prevent diseases, consumers are taking proactive measures to support their overall health and well-being. The desire to lead healthier lifestyles and avoid potential health risks has led to a surge in the demand for immune health supplements. Consumers are seeking products that can enhance their immune function and provide an additional layer of protection against infections and illnesses.

Immune Health Supplements Market Restraints

Stringent Regulatory Frameworks and Quality Concerns

  • Regulatory bodies impose strict guidelines and standards to ensure the safety, efficacy, and quality of dietary supplements, including immune health supplements. Compliance with these regulations can be challenging for manufacturers, especially small and medium-sized enterprises. Moreover, the market is also plagued by issues of product adulteration and mislabeling, which raises concerns regarding the authenticity and efficacy of immune health supplements. Consumers are increasingly cautious about the quality and integrity of the products they consume, leading to a sense of skepticism.

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Immune Health Supplements Market Competitive Landscape

The competitive landscape of the Immune Health Supplements market is characterized by the presence of several key players striving to gain a competitive edge and expand their market share. These companies are focused on research and development activities to introduce innovative and technologically advanced immune health supplements. They are also engaged in strategic collaborations, partnerships, and mergers and acquisitions to strengthen their product portfolios and expand their geographic presence. Furthermore, market players are actively involved in marketing and promotional activities to create awareness about their products and gain traction among healthcare professionals and patients.

Immune Health Supplements Market Top Player’s Company Profiles

  • Herbalife Nutrition Ltd. (US)
  • Glanbia plc (Ireland)
  • Pfizer Inc. (US)
  • Bayer AG (Germany)
  • Nutrilite (US)
  • NOW Foods (US)
  • Swisse Wellness Pty Ltd (Australia)
  • Blackmores Limited (Australia)
  • USANA Health Sciences, Inc. (US)
  • Nature's Bounty Co. (US)
  • Himalaya Drug Company (India)
  • Sambucol (UK)
  • Solgar Inc. (US)
  • Life Extension (US)
  • Gaia Herbs, LLC (US)
  • Garden of Life LLC (US)
  • New Chapter, Inc. (US)
  • MegaFood (US)
  • Vitabiotics Ltd. (UK)

Immune Health Supplements Market Recent Developments

  • In June 2023, Berberine Phytosome, Enzymedica's newest product, was introduced. With the help of berberine, this ground-breaking vitamin offers a safe, efficient way to enhance blood sugar metabolism.
  • In April 2023, Immune Activator, a nutritional supplement with BeniCaros® from NutriLeads BV, was introduced by Well Travelled Health Inc. to assist consumers stay healthy despite the strain and toll that traveling has on one's routines, diet, sleep, hydration, and immune system.

Immune Health Supplements Key Market Trends

Rising Popularity of Immune-Boosting Nutrients

  • Certain nutrients and ingredients with proven immune-boosting properties have gained popularity among consumers. Vitamin C, vitamin D, zinc, elderberry, and echinacea are examples of such ingredients that have witnessed increased demand. These ingredients are known to enhance the body's immune response and provide added protection against illnesses. Manufacturers are incorporating these key nutrients in their immune health supplements and promoting their efficacy through scientific research and consumer education.

Immune Health Supplements Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analyses, the immune health supplements market has experienced significant growth and is poised for a promising future. With increasing consumer focus on preventive healthcare, the market is being driven by the growing awareness of the importance of a robust immune system. The largest segment in the market is vitamins, with vitamin C being a dominant ingredient due to its well-established immune-boosting properties. However, the fastest growing segment is herbal extracts, as consumers seek natural alternatives for immune support. North America stands as the dominating region in the market, driven by high consumer awareness, proactive wellness approaches, and the presence of major market players. Looking ahead, the market holds immense potential for expansion as consumers prioritize immune health and seek innovative, personalized solutions. The COVID-19 pandemic has further emphasized the importance of immune support, accelerating market growth. However, stringent regulatory frameworks and quality concerns pose restraints that need to be addressed to ensure consumer trust. Overall, the immune health supplements market is expected to witness continued growth and advancements as it caters to the evolving needs of consumers seeking to enhance their immune function and overall well-being.

Report Metric Details
Market size value in 2023 USD 19.63 billion
Market size value in 2031 USD 112.5 billion
Growth Rate 17.46%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Vitamins, minerals, herbal extracts, probiotics, amino acids, omega-3 fatty acids
  • Ingredient
    • Vitamin c, vitamin d, zinc, elderberry, echinacea, garlic
  • Distribution Channel
    • Pharmacies & drugstores, supermarkets & hypermarkets, online retailers
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Herbalife Nutrition Ltd. (US)
  • Glanbia plc (Ireland)
  • Pfizer Inc. (US)
  • Bayer AG (Germany)
  • Nutrilite (US)
  • NOW Foods (US)
  • Swisse Wellness Pty Ltd (Australia)
  • Blackmores Limited (Australia)
  • USANA Health Sciences, Inc. (US)
  • Nature's Bounty Co. (US)
  • Himalaya Drug Company (India)
  • Sambucol (UK)
  • Solgar Inc. (US)
  • Life Extension (US)
  • Gaia Herbs, LLC (US)
  • Garden of Life LLC (US)
  • New Chapter, Inc. (US)
  • MegaFood (US)
  • Vitabiotics Ltd. (UK)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Immune Health Supplements Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Immune Health Supplements Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Immune Health Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Immune Health Supplements Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Immune Health Supplements Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Immune Health Supplements Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Immune Health Supplements Market size was valued at USD 19.63 billion in 2021 and is poised to grow from USD 31.03 billion in 2022 to USD 112.5 billion by 2030, at a CAGR of 17.46% during the forecast period (2023-2030).

The competitive landscape of the Immune Health Supplements market is characterized by the presence of several key players striving to gain a competitive edge and expand their market share. These companies are focused on research and development activities to introduce innovative and technologically advanced immune health supplements. They are also engaged in strategic collaborations, partnerships, and mergers and acquisitions to strengthen their product portfolios and expand their geographic presence. Furthermore, market players are actively involved in marketing and promotional activities to create awareness about their products and gain traction among healthcare professionals and patients. 'Herbalife Nutrition Ltd. (US)', 'Glanbia plc (Ireland)', 'Pfizer Inc. (US)', 'Bayer AG (Germany)', 'Nutrilite (US)', 'NOW Foods (US)', 'Swisse Wellness Pty Ltd (Australia)', 'Blackmores Limited (Australia)', 'USANA Health Sciences, Inc. (US)', 'Nature's Bounty Co. (US)', 'Himalaya Drug Company (India)', 'Sambucol (UK)', 'Solgar Inc. (US)', 'Life Extension (US)', 'Gaia Herbs, LLC (US)', 'Garden of Life LLC (US)', 'New Chapter, Inc. (US)', 'MegaFood (US)', 'Vitabiotics Ltd. (UK)'

With growing awareness about the importance of maintaining a strong immune system to prevent diseases, consumers are taking proactive measures to support their overall health and well-being. The desire to lead healthier lifestyles and avoid potential health risks has led to a surge in the demand for immune health supplements. Consumers are seeking products that can enhance their immune function and provide an additional layer of protection against infections and illnesses.

Certain nutrients and ingredients with proven immune-boosting properties have gained popularity among consumers. Vitamin C, vitamin D, zinc, elderberry, and echinacea are examples of such ingredients that have witnessed increased demand. These ingredients are known to enhance the body's immune response and provide added protection against illnesses. Manufacturers are incorporating these key nutrients in their immune health supplements and promoting their efficacy through scientific research and consumer education.

The largest market region in the immune health supplements market is North America. North America has emerged as a dominant market for immune health supplements due to several factors. The region's high consumer awareness regarding the importance of immune health, coupled with a proactive approach towards preventive healthcare, has significantly contributed to market growth. The presence of a large aging population, increased healthcare expenditure, and a strong focus on wellness and self-care have further propelled the demand for immune health supplements. Additionally, North America is home to several major market players, which has facilitated the availability and accessibility of a wide range of immune health supplements to consumers.

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Global Immune Health Supplements Market

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