Global Brown Rice Market

Global Brown Rice Market Size, Share, Growth Analysis, By Nature(Organic, Conventional), By Length(Long-grain Brown Rice, Medium-grain Brown Rice), By Type(Sweet Brown Rice, Brown Basmati Rice), By Distribution channel(Department Stores, Grocery Stores) - Industry Forecast 2024-2031


Report ID: SQMIG30H2139 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 116 | Figures: 77

Global Brown Rice Market Dynamics

Brown Rice Market Driver

  • Increasing Consumer Awareness of Prebiotics and Gut Health to Boost Market Growth

The market is driven by increasing demand for high-fiber foods that improve gut health and help alleviate multiple chronic diseases. This product contains vitamins B1, B3, B6, phosphorus, manganese and iron. Rich in vitamins and minerals such as Contains four times more insoluble fiber than white rice. Major manufacturers have invested in such rice products and are benefiting from the growing demand for fiber-rich functional foods. This rice variety is also associated with weight loss, as studies have shown that fiber helps regulate blood sugar levels. It is now gaining popularity across all retail channels to speed up the weight loss process. The trend towards organic food due to the perception that organic products are safer boosts the consumption of organic thin brown rice. Growing interest in convenience foods is expected to stimulate demand for instant brown rice in the future.

Brown Rice Market Restraint

  • Brown Rice Price Volatility Affects Market Dynamics to Some Extent

As the price of thin brown rice is highly dependent on white rice, rice price volatility significantly limits market development. Rice is the second most consumed grain in the world. It is a staple food in many countries. It is mainly produced in Asia and South Asia and traded worldwide. Rice imports from European and North American countries have increased significantly over the past decade. However, its price is highly volatile, as it is highly dependent on the weather.

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FAQs

Brown Rice Market size was valued at USD 9.3 billion in 2019 and is poised to grow from USD 9.9 billion in 2023 to USD 14.9 billion by 2031, growing at a CAGR of 5.2% in the forecast period (2024-2031).

An increase in strategic acquisitions among major market players will have a significant impact on the growth of the global brown rice market. Several companies in this market are focusing on mergers and acquisitions to strengthen their product portfolios. Riviana Foods, Inc. focuses on expansion of manufacturing facility to strengthen business. This US-based brown rice leader, Riviana Foods, Inc., is aggressively investing in expanding production capacity to meet growing consumer demand for its products. For example, in April 2021, the company announced his $15 million investment to improve its instant rice production capacity. This has enabled the company to meet the growing demand for its products from consumers around the world. Global market players such as KRBL Limited, LT Foods Limited, Kohinoa Foods Limited and Kikkoman Corporation are focusing on product innovation, acquisitions, mergers and collaborations to further strengthen their market prospects. The market entry of emerging key players is driving market competition that will impact market expansion in 2022-2028. 'Amira Nature Foods Ltd.', 'Ebro Foods, S.A.', 'KRBL Ltd.', 'LT Foods Ltd.', 'Mars Food', 'Agistin Biotech Pvt Ltd', 'SunFoods, LLC', 'California Family Foods', 'KENKO Mayonnaise Co., Ltd.', 'Riceland Foods, Inc.', 'THAI UNION GROUP PCL', 'T.K. Rice Mill And Ash Co., Ltd.', 'Golden Grain Rice Company', 'Veetee Rice Ltd.', 'American Rice, Inc.', 'Asia Golden Rice Co., Ltd.', 'Hain Celestial Group, Inc.', 'Shree Krishna Rice Mills', 'STC Rice Trading Pte. Ltd.', 'Tanasan Rice Industry Co., Ltd.'

Increasing Consumer Awareness of Prebiotics and Gut Health to Boost Market Growth

In the recent years, consumers have increasingly turned to products that improve their overall physical health. Due to growing consumer awareness manufacturers are increasingly developing thin brown rice products. In addition, research and studies have shown that fermented white brown rice can be used as a functional food as it has been shown to have anti-diabetic properties. Increased investment in innovation and development of new brown rice-based products such as B. thin brown rice syrup and noodles is expected to drive the market growth in the coming years.

The Asia-Pacific region accounted for a large share of the global brown rice market due to the presence of the largest producers and consumers of the grain in the region. India, Thailand, Bangladesh and Pakistan are the major producers (total 90% of production), Thailand is the world's largest exporter. Rise in consumer discretionary income has allowed consumers to spend on health-enhancing products. Rice and thin brown rice are the staple foods of various countries in the Asia-Pacific region, further driving the growth of the market. Lifestyle changes and the introduction of healthier diets will boost growth in the region.

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Global Brown Rice Market

Product ID: SQMIG30H2139

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