Global Vegan Supplements Market
Vegan Supplements Market

Report ID: SQMIG30A2021

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Vegan Supplements Market Size, Share, and Growth Analysis

Global Vegan Supplements Market

Vegan Supplements Market By Form (Capsules, Powder), By Distribution Channel (Offline, Online), By Ingredient (Vitamins & Minerals, Protein Supplements), By Region -Industry Forecast 2026-2033


Report ID: SQMIG30A2021 | Region: Global | Published Date: February, 2025
Pages: 181 |Tables: 91 |Figures: 75

Format - word format excel data power point presentation

Vegan Supplements Market Insights

Vegan Supplements Market size was valued at USD 9.74 Billion in 2024 and is poised to grow from USD 10.64 Billion in 2025 to USD 21.68 Billion by 2033, growing at a CAGR of 9.3% during the forecast period (2026–2033).

Increasing health consciousness coupled with surge in popularity of veganism are expected to bolster the sales of vegan supplements over the coming years. Growing preference for sustainable and ethically sourced food products and pharmaceuticals is also estimated to boost the demand for vegan supplements going forward. High investments in the research and development of novel vegan formulations for nutritional supplements are also slated to drive the global vegan supplements market growth in the future. Increasing availability of a wide variety of vegan supplements and innovations in vegan ingredients are also anticipated to expand the application scope for vegan supplements providers. Supportive regulatory environment and growing consumer awareness regarding the benefits of veganism are also forecasted to uplift the consumption of vegan supplements in the long run. On the contrary, high costs of vegan supplements, complex formulation issues, skepticism regarding efficacy, and limited availability in developing regions are some key constraints that are slated to impede the sales of vegan supplements across the forecast period and beyond.

Market snapshot - 2026-2033

Global Market Size

USD 8.91 billion

Largest Segment

Rotary-wing Drones

Fastest Growth

Hybrid Drones

Growth Rate

9.3% CAGR

Global Vegan Supplements Market 2026-2033 ($ Bn)
Country Share for Asia Pacific Region 2025 (%)

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Vegan Supplements Market Segments Analysis

Global Vegan Supplements Market is segmented by Ingredient, Form, Distribution Channel and region. Based on Ingredient, the market is segmented into Vitamins & Minerals, Protein Supplements, Omega Fatty Acids, Botanical Supplements and Other Ingredients. Based on Form, the market is segmented into Capsules, Tablets, Powders, Gummies, Liquids and Other Forms. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores, Pharmacies, Supermarkets/Hypermarkets and Other Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. 

Analysis by Form

Capsules are estimated to hold a major share of the global vegan supplements industry going forward. Allergen-free and non-GMO attributes coupled with their high availability make capsules form a preferred one for vegan supplement manufacturers. Easy manufacturing and quick dissolution in intestines are also expected to help promote the sales of vegan supplements in capsule form in the long run. Protection of sensitive ingredients in supplements through capsule form also helps promote its adoption. Higher rate of absorption & lower irritation to the Gastrointestinal (GI) tract from vegan capsules are also increasing their preference and demand among vegan consumers on a global level.

Meanwhile, the demand for vegan supplements in powder form is slated to rise at an impressive CAGR over the coming years. Easy break down, absorption, and processing offered by powdered vegan supplement formulations are estimated to help this segment generate new business scope in the future. Easy digestion and low potential for bloating is also expected to boost the demand for vegan supplements in powder form through 2032. The geriatric population is more likely to opt for powder form of vegan supplements as it is easier to digest and consume for them.

Analysis by Distribution Channel

The offline segment is forecasted to account for a prominent chunk of the global vegan supplements market share in the future. The presence of a developed offline retail infrastructure and rising number of drug stores, hypermarkets, and supermarkets are expected to help this segment hold sway over others. Availability of a wide variety of vegan supplements and preference of consumers to check the product physically are also expected to further cement the dominance of this segment in the long run. Moreover, availability of a knowledgeable staff for support and availability of products at great discounts are also expected to help boost vegan supplement sales via offline channels across the study period.

On the other hand, the demand for vegan supplements via online channels is slated to rise at a notable pace over the coming years. The boom in e-commerce activity and rising popularity of online shopping among consumers are making this segment a highly opportune one. Growing internet penetration and improved internet access via high smartphone adoption are also predicted to favor the sales of vegan supplements via online channels going forward. Easy availability of personalized vegan supplements via online channels is also slated to help this segment generate new business scope for market players through 2032.

Global Vegan Supplements Market By Drone Type 2026-2033

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Vegan Supplements Market Regional Insights

The Asia-Pacific region is slated to emerge as the dominant regional market in the global vegan supplements industry. Growing awareness regarding health and wellness, surge in popularity of veganism, and high emphasis on sustainability are some key factors promoting the sales of vegan supplements in this region. Rising disposable income of people and increasing vegan population in countries such as China, Japan, and India are anticipated to boost vegan supplement demand in the Asia Pacific region going forward. Growing senescent population and high acceptance of vegan products are also estimated to cement the dominance of this region in the long run.

The demand for vegan supplements in North America is expected to rise at a steady pace over the coming years. Substantial hike in plant-based diet adoption, rising number of people opting for veganism, presence of leading vegan supplement suppliers, and a developed retail infrastructure are estimated to create new opportunities for market players in this region. Canada and the United States are forecasted to emerge as the most opportune markets for vegan supplements vendors operating in the North American region. Growing number of immigrants and rising awareness regarding ethically sourced products are also slated to impact the sales of vegan supplements in North America going forward.

Global Vegan Supplements Market By Geography, 2026-2033
  • Largest
  • Fastest

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Vegan Supplements Market Dynamics

Vegan Supplements Market Drivers

Surge in Popularity of Veganism

  • Veganism has gained massive popularity as a lifestyle choice and eating habit on a global level and this is projected to primarily favor the global vegan supplements market outlook going forward. Vegan supplements help people get the required nutrition for their bodies without compromising on their vegan principles and choices.

Demand for Sustainable and Ethical Products

  • Apart from vegans, the demand for cruelty-free and ethically sourced products is rising from consumers of all kinds around the world. Vegan supplements not only align with these cruelty-free trends but are also seen as highly sustainable products, which are in line with the rising emphasis on environment conservation on a global level.

Vegan Supplements Market Restraints

Skepticism Regarding Efficacy

  • Misinformation and lack of awareness regarding the efficacy of vegan supplements has created skepticism about the efficacy of these products in comparison with their animal-based traditional alternatives. This skepticism can deter consumers from the adoption of vegan supplements and slow down revenue generation. Increasing awareness and clearing misconceptions can help companies overcome this restraint soon.

Complex Formulation Challenges

  • Achieving the expected nutrient density to compete with traditional dietary supplements is a herculean task for vegan supplement manufacturers. Increased research and development to improve nutrient density in vegan supplements without compromising bioavailability or product stability is expected to make the formulation process more complex and impede growth across the global vegan supplements market forecast.

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Vegan Supplements Market Competitive Landscape

Vegan supplement manufacturers are expected to focus on launching new products to stay competitive in the market. Raising awareness regarding the health benefits of vegan supplements is also slated to be a prime area of interest for market players. Targeting developing countries with rising vegan population such as India and China can also help companies maximize their sales potential going forward.

Top Players in Vegan Supplements Market

  • Deva Nutrition LLC (United States)
  • Vega (Canada) 
  • NOW Foods (United States) 
  • Nordic Naturals (United States) 
  • PlantFusion (United States) 
  • Orgain, LLC (United States) 
  • Solgar, Inc. (United States) 
  • Nutricost (United States) 
  • NutraBlast (United States) 
  • Holland & Barrett (United Kingdom) 
  • Swisse Wellness PTY LTD (Australia) 
  • Garden of Life (United States) 
  • Vital Nutrients (United States) 
  • Now Health Group, Inc. (United States) 
  • Herbaland Naturals Inc. (Canada) 
  • Aloha (United States)

Recent Developments in Vegan Supplements Market

  • In January 2024, PhytoLove, a leading provider of plant-based nutraceuticals in Australia and New Zealand announced the launch of a new plant-based omega supplement. The new omega-3 alternative supplement is made from Ahiflower and is said to be the first commercially available product to effectively offer EPA, DHA, ALA, SDA, and GLA.
  • In June 2024, Doctor’s Best, a renowned supplier of nutrition products based on science announced the launch of Vegan Omega-3 supplements. The new product is formulated by using algae-derived EPA and DHA to fulfil the demand for alternatives to fish-derived omegas amongst people around the world.
  • In August 2023, Herbalife, an American developer and supplier of dietary supplements announced the launch of a new plant-based range of supplements called Herbalife V. An immune support formula, protein powder, and digestive-support formula were among the five products launched under this new range.

Vegan Supplements Key Market Trends

Vegan Supplements Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, rising health consciousness among consumers and surging popularity of veganism are key factors promoting the demand for vegan supplements. However, complex formulation challenges and skepticism regarding efficacy are expected to hamper sales of vegan supplements in the future. The Asia Pacific region is slated to spearhead the demand for vegan supplements owing to rising number of vegans and growing awareness regarding health and wellness in countries such as Japan, India, and China. Demand for personalized nutrition and targeting emerging countries can help vegan supplement companies maximize their business scope in the long run.

Report Metric Details
Market size value in 2024 USD 9.74 Billion
Market size value in 2033 USD 21.68 Billion
Growth Rate 9.3%
Base year 2024
Forecast period 2026-2033
Forecast Unit (Value) USD Billion
Segments covered
  • Ingredient
    • Vitamins & Minerals ,Protein Supplements ,Omega-3 Fatty Acids ,Others
  • Form
    • Capsules ,Tablets ,Powders ,Liquids ,Others
  • Distribution Channel
    • Offline and Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Deva Nutrition LLC (United States)
  • Vega (Canada) 
  • NOW Foods (United States) 
  • Nordic Naturals (United States) 
  • PlantFusion (United States) 
  • Orgain, LLC (United States) 
  • Solgar, Inc. (United States) 
  • Nutricost (United States) 
  • NutraBlast (United States) 
  • Holland & Barrett (United Kingdom) 
  • Swisse Wellness PTY LTD (Australia) 
  • Garden of Life (United States) 
  • Vital Nutrients (United States) 
  • Now Health Group, Inc. (United States) 
  • Herbaland Naturals Inc. (Canada) 
  • Aloha (United States)
Customization scope

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  • Market dynamics & outlook
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Vegan Supplements Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Vegan Supplements Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Vegan Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Vegan Supplements Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Vegan Supplements Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Vegan Supplements Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

Vegan Supplements Market Report Snapshots

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Vegan Supplements Market size was valued at USD 9.74 Billion in 2024 and is poised to grow from USD 10.64 Billion in 2025 to USD 21.68 Billion by 2033, growing at a CAGR of 9.3% during the forecast period (2026–2033).

Vegan supplement manufacturers are expected to focus on launching new products to stay competitive in the market. Raising awareness regarding the health benefits of vegan supplements is also slated to be a prime area of interest for market players. Targeting developing countries with rising vegan population such as India and China can also help companies maximize their sales potential going forward. 'Deva Nutrition LLC (United States)', 'Vega (Canada) ', 'NOW Foods (United States) ', 'Nordic Naturals (United States) ', 'PlantFusion (United States) ', 'Orgain, LLC (United States) ', 'Solgar, Inc. (United States) ', 'Nutricost (United States) ', 'NutraBlast (United States) ', 'Holland & Barrett (United Kingdom) ', 'Swisse Wellness PTY LTD (Australia) ', 'Garden of Life (United States) ', 'Vital Nutrients (United States) ', 'Now Health Group, Inc. (United States) ', 'Herbaland Naturals Inc. (Canada) ', 'Aloha (United States)'

Veganism has gained massive popularity as a lifestyle choice and eating habit on a global level and this is projected to primarily favor the global vegan supplements market outlook going forward. Vegan supplements help people get the required nutrition for their bodies without compromising on their vegan principles and choices.

Targeting in Emerging Markets: Veganism is experiencing a massive hike in popularity in developing regions such as Asia Pacific, the Middle East, and South America. Growing consumer awareness regarding benefits of veganism and rapid urbanization are expected to help bolster the sales of vegan supplements in countries such as Brazil, India, China, Saudi Arabia, UAE, Japan, and Australia as per this global vegan supplements market analysis.

The Asia-Pacific region is slated to emerge as the dominant regional market in the global vegan supplements industry. Growing awareness regarding health and wellness, surge in popularity of veganism, and high emphasis on sustainability are some key factors promoting the sales of vegan supplements in this region. Rising disposable income of people and increasing vegan population in countries such as China, Japan, and India are anticipated to boost vegan supplement demand in the Asia Pacific region going forward. Growing senescent population and high acceptance of vegan products are also estimated to cement the dominance of this region in the long run.
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