Global Broadcast Equipment Market

Broadcast Equipment Market Size, Share, Growth Analysis, By Technology(Analog Broadcasting, and Digital Broadcasting), By Application(Radio, Television), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45N2068 | Region: Global | Published Date: March, 2024
Pages: 197 |Tables: 61 |Figures: 75

Broadcast Equipment Market Insights

Global Broadcast Equipment Market size was valued at USD 5.03 Billion in 2022 and is poised to grow from USD 5.27 Billion in 2023 to reach USD 7.67 Billion by 2031, at a CAGR of 4.8% during the forecast period (2024-2031).

The broadcast equipment sector operates as a one-to-many distribution model for disseminating audio and video content to a geographically dispersed audience via various electronic mass communication mediums. Typically, this distribution is achieved using radio frequency or electromagnetic means. Historically, air broadcast activities were closely associated with radio and television transmissions. In recent times, cable networks, including fiber-optic cable networks, have become instrumental in facilitating both radio and television broadcasting. Broadcasting equipment encompasses a diverse array of automated devices responsible for the distribution of audio and video content. This equipment includes encoders, switches, modulators, amplifiers, video servers, antennas, as well as repeaters and transmitters.

The broadcast equipment industry has witnessed significant advancement over recent decades, driven by consumer demands for higher-quality audio and video experiences. Technological progress has compelled broadcasters to offer Ultra High Definition (UHD) output to cater to premium users, thereby fostering the expansion of the market. Additionally, the proliferation of digital channels and the adoption of cutting-edge broadcasting technologies, such as 8K video quality for sports coverage and 4K quality for news, contribute to the market's growth. Notably, the sports sector represents one of the largest television audiences globally, making it a significant revenue generator for the broadcast equipment market. The growth of international sports tournaments further propels the rental sports broadcast sector. Broadcasters can choose between hardware or software encoders based on the streaming objective and available budget. Factors contributing to the rising demand for broadcast equipment include the transition from analog to digital broadcasting, the popularity of high-definition content, and the convenience of on-demand content delivery via Over-The-Top (OTT) platforms.

Key players in the broadcast equipment market are adopting various strategies to maintain their competitive edge, including product launches, mergers, joint ventures, acquisitions, and more. For instance, in February 2021, Grass Valley entered into a USD 5 million agreement with Gravity Media to provide cutting-edge production solutions and workflows to Gravity Media's international operations, illustrating the industry's commitment to innovation and growth.

Market snapshot - 2024-2031

Global Market Size

USD 5.03 Billion

Largest Segment

Analog Broadcasting

Fastest Growth

Analog Broadcasting

Growth Rate

4.8% CAGR

Global Broadcast Equipment Market ($ Bn)
Country Share for North America Region (%)
Global Broadcast Equipment Market By Technology, ($ Bn)
Global Broadcast Equipment Market By Technology (%)

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Broadcast Equipment Market Segmental Analysis

The global broadcast equipment market is segmented on the basis of technology, application, and region. By technology, the market is segmented into Analog Broadcasting, and Digital Broadcasting. By Application, the market is segmented into Radio, and Television. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Broadcast Equipment Market Analysis by Technology

Digital Broadcasting dominates the market due to its widespread acceptance and implementation across various regions. The transition from analog to digital broadcasting has been a global phenomenon, with governments and regulatory bodies mandating the switch to digital formats. This shift has resulted in a surge in demand for digital broadcast equipment, including encoders, transmitters, and digital signal processors.

Analog Broadcasting, benefits from its compatibility with existing analog broadcast systems, making it an attractive choice for broadcasters in regions where digital infrastructure is limited or underdeveloped. Moreover, analog broadcasting has the advantage of offering a broad reach, allowing content to be transmitted over long distances without significant signal degradation.

Broadcast Equipment Market Analysis by Application

Television broadcasting holds a dominant position within the industry, capturing the largest market share. This can be attributed to the widespread popularity and global reach of television as a medium of entertainment and information dissemination. Television broadcasts cater to a vast audience base, offering a diverse range of content including news, sports, movies, series, and documentaries. As a result, the demand for broadcast equipment for television production, transmission, and distribution remains consistently high.

Radio continues to be a popular medium, particularly in regions with a strong tradition of radio listenership. Additionally, the rise of internet radio and podcasting has breathed new life into the radio industry, attracting a younger and tech-savvy audience. The growth of radio broadcasting can be attributed to its versatility and convenience. Radio reaches a wide audience, offering entertainment, news, and music on-the-go, without the need for a visual display. The accessibility of radio through mobile devices and internet streaming platforms has widened its reach and created new opportunities for broadcasters. As a result, the demand for broadcast equipment for radio stations, including audio mixers, transmitters, and production tools, has witnessed rapid growth.

Global Broadcast Equipment Market By Technology, 2023 (%)

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Broadcast Equipment Market Regional Insights

North America emerges as the dominating region in the global broadcast equipment market. The region boasts a well-established broadcasting industry, characterized by advanced infrastructure and a high level of technological adoption. North America is home to major broadcasting companies, content creators, and technology providers, driving the demand for broadcast equipment.

Asia Pacific stands out as the fastest-growing region in the global broadcast equipment market. The region is experiencing rapid economic growth, coupled with a surge in population and increasing urbanization, leading to an expanding middle class with greater purchasing power. As a result, there is a growing demand for high-quality content, driving the need for advanced broadcast equipment.

Global Broadcast Equipment Market By Region, 2024-2031
  • Largest
  • Fastest

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Broadcast Equipment Market Dynamics

Broadcast Equipment Market Drivers

Increasing Demand for Live Sports Broadcasting

  • The demand for live sports events remained high in 2022, driving the need for advanced broadcast equipment. Broadcasters invested in high-definition cameras, virtual reality technology, and augmented reality graphics to enhance the viewing experience. For instance, the FIFA World Cup 2022 in Qatar prompted broadcasters to deploy state-of-the-art equipment to capture the action and deliver immersive content to global audiences.

Growing Popularity of OTT and Video Streaming Platforms

  • The rise of over-the-top (OTT) platforms and video streaming services continued to reshape the broadcast industry. Companies such as Netflix, Amazon Prime Video, and Disney+ experienced substantial growth, prompting broadcasters to adapt and invest in equipment capable of delivering content for online distribution. This included the adoption of cloud-based broadcasting solutions and content delivery networks (CDNs) for seamless streaming. The expansion of OTT platforms, especially in emerging markets, fueled the demand for broadcast equipment in 2022.

Broadcast Equipment Market Restraints

Transition to IP-Based Infrastructure

  • The industry-wide shift towards IP-based infrastructure posed challenges for broadcasters in terms of upgrading their existing equipment. Transitioning from legacy systems to IP-based solutions required significant investments and technical expertise. Broadcasters faced the complexity of integrating IP-based equipment with their legacy infrastructure while ensuring seamless workflows. The transition process, although beneficial in the long run, posed temporary restraints on the market.

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Broadcast Equipment Market Competitive Landscape

The global broadcast equipment market is highly competitive in nature, with numerous companies vying for market share and striving to meet the evolving demands of the industry. The competitive landscape is characterized by the presence of established players with advanced technological capabilities, as well as emerging companies offering innovative solutions. Key players in the market focus on strategies such as mergers and acquisitions, partnerships, collaborations, and product launches to gain a competitive edge. These strategies enable them to expand their product portfolios, enhance their market presence, and cater to a wide range of customer requirements.

Broadcast Equipment Market Top Player’s Company Profiles

  • Sony Corporation (Japan)
  • Cisco Systems, Inc. (US)
  • Harmonic Inc. (US)
  • Evertz Microsystems Ltd. (Canada)
  • Grass Valley (US)
  • Panasonic Corporation (Japan)
  • Imagine Communications Corp. (US)
  • Avid Technology, Inc. (US)
  • Belden Inc. (US)
  • Huawei Technologies Co., Ltd. (China)
  • Snell Advanced Media Ltd. (UK)
  • Blackmagic Design Pty. Ltd. (Australia)
  • Ross Video Ltd. (Canada)
  • EVS Broadcast Equipment SA (Belgium)
  • NewTek, Inc. (US)
  • Imagine Products, Inc. (US)
  • FOR-A Company Limited (Japan)
  • Vizrt Group AS (Norway)
  • ChyronHego Corporation (US)
  • Cobham plc (UK)

Broadcast Equipment Market Recent Developments

  • In March 2024, Azam Media, a direct broadcast satellite service in East Africa headquartered in Dar es Salaam, Tanzania, introduced a cutting-edge outside broadcast (OB) Truck, developed in partnership with system integrator Broadcast Solutions and technology provider Lawo. This initiative marks a significant milestone in Azam Media’s commitment to delivering sports broadcasting experiences across the region.

  • In February 2024, Open Broadcast Systems announced support for 100 Gigabit Ethernet (100G) networking in its low-latency encoders and decoders. This allows for dozens of ST 2022-6 or ST-2110 streams to be encoded and decoded in a single server, drastically increasing density and improving energy efficiency on a per channel basis.

  • In November 2023, Al-Ghad TV, an Arabic news channel, completed an extensive upgrade of its broadcast facilities in Cairo, Egypt, with the help of Ideal Systems Group.

Broadcast Equipment Key Market Trends

  • Adoption of AI and Automation: Broadcasters increasingly embraced artificial intelligence (AI) and automation technologies to streamline workflows and improve operational efficiency. AI-powered solutions for content analysis, automated metadata generation, and video editing gained traction in 2022. For example, AI-enabled video analytics solutions helped broadcasters analyze viewer engagement and preferences, facilitating targeted content delivery.
  • Transition to 5G Broadcasting: The deployment of 5G networks accelerated the transition to 5G broadcasting in 2022. The high-speed, low-latency capabilities of 5G technology opened avenues for delivering high-quality live and on-demand content to mobile devices. Broadcasters explored the use of 5G networks for remote production, real-time streaming, and interactive experiences. The adoption of 5G broadcasting technologies expanded the scope of broadcast equipment requirements.

Broadcast Equipment Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global broadcast equipment market analysis, the adoption of artificial intelligence (AI) and automation, which streamline workflows, improve operational efficiency, and enable broadcasters to deliver content more efficiently are the key growth drivers. Furthermore, the transition to 5G networks has opened new opportunities for broadcasters to provide high-quality, immersive experiences to viewers on mobile devices. The global broadcast equipment market is a dynamic and competitive industry that provides essential tools for content creation and delivery. It is driven by factors such as live sports events, OTT platforms, technological advancements like AI and automation, and the transition to 5G networks. While challenges exist, the market offers opportunities for innovation and growth as broadcasters strive to meet the evolving demands of viewers in the digital age.

Report Metric Details
Market size value in 2023 USD 5.03 Billion
Market size value in 2031 USD 7.67 Billion
Growth Rate 4.8%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Technology
    • Analog Broadcasting, and Digital Broadcasting
  • Application
    • Radio, Television
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Sony Corporation (Japan)
  • Cisco Systems, Inc. (US)
  • Harmonic Inc. (US)
  • Evertz Microsystems Ltd. (Canada)
  • Grass Valley (US)
  • Panasonic Corporation (Japan)
  • Imagine Communications Corp. (US)
  • Avid Technology, Inc. (US)
  • Belden Inc. (US)
  • Huawei Technologies Co., Ltd. (China)
  • Snell Advanced Media Ltd. (UK)
  • Blackmagic Design Pty. Ltd. (Australia)
  • Ross Video Ltd. (Canada)
  • EVS Broadcast Equipment SA (Belgium)
  • NewTek, Inc. (US)
  • Imagine Products, Inc. (US)
  • FOR-A Company Limited (Japan)
  • Vizrt Group AS (Norway)
  • ChyronHego Corporation (US)
  • Cobham plc (UK)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Broadcast Equipment Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Broadcast Equipment Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Broadcast Equipment Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Broadcast Equipment Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Broadcast Equipment Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Broadcast Equipment Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Broadcast Equipment Market size was valued at USD 5.03 Billion in 2022 and is poised to grow from USD 5.27 Billion in 2023 to reach USD 7.67 Billion by 2031, at a CAGR of 4.8% during the forecast period (2024-2031).

The broadcast equipment market is highly competitive in nature, with numerous companies vying for market share and striving to meet the evolving demands of the industry. The competitive landscape is characterized by the presence of established players with advanced technological capabilities, as well as emerging companies offering innovative solutions. Key players in the market focus on strategies such as mergers and acquisitions, partnerships, collaborations, and product launches to gain a competitive edge. These strategies enable them to expand their product portfolios, enhance their market presence, and cater to a wide range of customer requirements. 'Sony Corporation (Japan)', 'Cisco Systems, Inc. (US)', 'Harmonic Inc. (US)', 'Evertz Microsystems Ltd. (Canada)', 'Grass Valley (US)', 'Panasonic Corporation (Japan)', 'Imagine Communications Corp. (US)', 'Avid Technology, Inc. (US)', 'Belden Inc. (US)', 'Huawei Technologies Co., Ltd. (China)', 'Snell Advanced Media Ltd. (UK)', 'Blackmagic Design Pty. Ltd. (Australia)', 'Ross Video Ltd. (Canada)', 'EVS Broadcast Equipment SA (Belgium)', 'NewTek, Inc. (US)', 'Imagine Products, Inc. (US)', 'FOR-A Company Limited (Japan)', 'Vizrt Group AS (Norway)', 'ChyronHego Corporation (US)', 'Cobham plc (UK)'

The demand for live sports events remained high in 2022, driving the need for advanced broadcast equipment. Broadcasters invested in high-definition cameras, virtual reality technology, and augmented reality graphics to enhance the viewing experience. For instance, the FIFA World Cup 2022 in Qatar prompted broadcasters to deploy state-of-the-art equipment to capture the action and deliver immersive content to audiences.

Adoption of AI and Automation: Broadcasters increasingly embraced artificial intelligence (AI) and automation technologies to streamline workflows and improve operational efficiency. AI-powered solutions for content analysis, automated metadata generation, and video editing gained traction in 2022. For example, AI-enabled video analytics solutions helped broadcasters analyze viewer engagement and preferences, facilitating targeted content delivery.

North America emerges as the dominating region in the broadcast equipment market. The region boasts a well-established broadcasting industry, characterized by advanced infrastructure and a high level of technological adoption. North America is home to major broadcasting companies, content creators, and technology providers, driving the demand for broadcast equipment.

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