What is the global market size of the Back to School Market?

Global Back to School Market size was valued at USD 172.8 billion in 2021 and is poised to grow from USD 181.79 billion in 2022 to USD 259.22 billion by 2030, at a CAGR of 5.2% during the forecast period (2023-2030).

Global Back to School Market Size, Share, Growth Analysis, By Type(Clothing & Accessories, Stationery Supplies), By Distribution Channels(Online and Offline) - Industry Forecast 2024-2031

Report ID: SQMIG25R2017 | Region: Global | Published Date: April, 2024
Pages: 223 | Tables: 61 | Figures: 77

Global Back to School Market Insights

Global Back to School Market size was valued at USD 181.79 billion in 2022 and is poised to grow from USD 191.24 billion in 2023 to USD 286.89 billion by 2031, at a CAGR of 5.2% during the forecast period (2024-2031).

Although many of these items are of a standard type, numerous original ideas have been applied, which are accelerating the market's expansion. During time, there have been significant alterations to backpacks. India has one of the greatest populations of students in the world—more than 250 million—according to the India Brand Equity Foundation. The expansion of the global market is being fuelled by an increase in the retail sales of school supplies and stationery through online distribution channels during the coming years. Consumers may now use improved online payment gateways with safe encryption easily and quickly, driving the market's expansion. For instance, In August 2021, Amazon announced the launch of "Amazon Future Engineer," a program aimed at providing access to computer science education for over 5,000 schools in underserved communities, as part of its back-to-school initiatives. In July 2021, Target announced a USD 2 billion investment in improving its supply chain and fulfillment capabilities to meet the increased demand for back-to-school and holiday season shopping, including expanding its same-day delivery and curbside pickup options. The market for various stationery materials is anticipated to decline due to the expansion of green school and smart classroom initiatives that focus on global sustainability, recycling, and waste reduction.

US Back to School Market is poised to grow at a sustainable CAGR for the next forecast year.

Global Back to School Market Report Snapshots

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A number of major worldwide businesses as well as little local players make up the fragmented global market. The expansion into new areas is a priority for important players. Also, businesses provide student discounts on stationery and school supplies to draw in additional customers. Many significant tactics used by different market participants to grow their businesses include joint ventures, mergers, and agreements. 'Amazon.com, Inc. (United States)', 'Walmart Inc. (United States)', 'Target Corporation (United States)', 'Alibaba Group Holding Limited (China)', 'JD.com, Inc. (China)', 'Tesco PLC (United Kingdom)', 'Costco Wholesale Corporation (United States)', 'Office Depot, Inc. (United States)', 'Staples, Inc. (United States)', 'Best Buy Co., Inc. (United States)', 'Carrefour SA (France)', 'Kmart Corporation (United States)', 'Macy's, Inc. (United States)', 'IKEA (Sweden)', 'ASOS plc (United Kingdom)', 'Flipkart Private Limited (India)', 'Woolworths Group Limited (Australia)', 'Zara (Spain)', 'H&M Hennes & Mauritz AB (Sweden)', 'The Children's Place, Inc. (United States)', 'Big W (Australia)', 'The Gap, Inc. (United States)'

Marketing and promotions campaigns create awareness among consumers about the upcoming back-to-school season, encouraging them to start preparing for their educational needs. This increased awareness drives demand for various products such as school supplies, textbooks, apparel, footwear, electronics, and more.Marketing and promotional activities, including advertisements, sales, discounts, and loyalty programs, influence consumer purchasing decisions during the back-to-school season. Retailers and brands use attractive marketing campaigns to entice consumers and create a sense of urgency to purchase, driving sales and revenue.

Influencer marketing and social media have become prominent trends in the back-to-school market. Brands are leveraging social media platforms and partnering with influencers to promote their back-to-school products and create buzz among students and parents. Social media platforms are also used for product recommendations, reviews, and price comparisons, influencing purchase decisions in the back-to-school market.

More than 35% of global revenue was generated in the Asia Pacific region, which dominated the market in 2021. The region's high market share was influenced by a strong presence of significant players/manufacturers in the area and a strong distribution network. The regional industry is also fueled by higher expenditure on stationery and school supplies as a result of the expanding populations of nations like China and India. China had almost 240 million pupils enrolled in school, according to the Ministry of Education.

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Global Back to School Market Size, Share, Growth Analysis, By Type(Clothing & Accessories, Stationery Supplies), By Distribution Channels(Online and Offline) - Industry Forecast 2024-2031

Global Back to School Market Insights

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