Educational Tourism Market Size, Share, Growth Analysis, By Type(Domestic educational tourism and international educational tourism), By Age Group(Below 18 years, 18-30 years, 31-50 years, and above 50 years), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25R2007 | Region: Global | Published Date: July, 2024
Pages: 223 |Tables: 62 |Figures: 75

Educational Tourism Market Insights

Global Educational Tourism Market size was valued at USD 365.9 billion in 2022 and is poised to grow from USD 413.47 billion in 2023 to USD 1099.18 billion by 2031, growing at a CAGR of 9.50% during the forecast period (2024-2031).

Global Educational Tourism Market is driven by the increasing demand for education and the desire for new and unique travel experiences. One of the key drivers of the educational tourism market is the growing emphasis on education and professional development. Many individuals and families are investing in education and seeking out educational travel experiences to supplement their learning and expand their knowledge. This has led to a growing number of international students and professionals traveling to different countries to take advantage of the high-quality education and training opportunities available. Another major factor driving the educational tourism market is the rise of the middle class in emerging economies. As more people in countries such as China, India, and Brazil have disposable income, they are increasingly investing in education and looking for unique travel experiences to enhance their learning and cultural experiences. Furthermore, advancements in technology and transportation have made it easier and more affordable for people to travel and access educational opportunities around the world. The growing popularity of online learning platforms and remote work has also increased the flexibility and accessibility of educational tourism. Overall, the global market presents a significant growth opportunity for companies operating in the travel and education industries.

US Educational Tourism Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 365.9 billion

Largest Segment

International educational tourism

Fastest Growth

International educational tourism

Growth Rate

9.50% CAGR

Global Educational Tourism Market 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)

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Educational Tourism Market Segmental Analysis

Global Educational Tourism Market is segmented on the basis of type, age group, and region. By type, the Educational Tourism Market  is segmented into domestic educational tourism and international educational tourism. By age group, Educational Tourism Market  is segmented into below 18 years, 18-30 years, 31-50 years, and above 50 years. By region, the Educational Tourism Market  is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Educational Tourism Market Analysis by Type

The international educational tourism segment dominated the global market. The increasing demand for international education and cultural experiences among students and professionals is driving the growth of this segment. Language immersion programs, academic exchanges, and professional development courses are some of the most popular forms of international educational tourism. Students and professionals seek these programs to improve their language skills, gain new knowledge, and broaden their global network. These programs are particularly popular among younger students and professionals seeking to enhance their educational credentials and expand their career opportunities.

The domestic educational tourism segment is expected to grow at the fastest CAGR. The COVID-19 pandemic has shifted travel preferences towards domestic travel, as international travel restrictions and safety concerns have limited the ability to travel abroad. Domestic educational tourism provides an alternative option for students and professionals to pursue educational opportunities while staying within their own country. Additionally, domestic educational tourism offers a more affordable option for education and travel, which is particularly appealing given the economic impact of the pandemic.

Educational Tourism Market Analysis by Age group

The 18-30 years age group segment dominated the global market. This demographic group represents the largest share of students and young professionals seeking international education and cultural experiences. The 18-30 age group seeks various educational tourism experiences, including language immersion programs, academic exchanges, and internships. Many young people view educational travel as an opportunity to gain new skills, knowledge, and cultural experiences that will help them advance in their careers and personal lives.

The fastest-growing segment in the global educational tourism market by age group is the 31-50 years age group. This demographic group includes mid-career professionals seeking to enhance their skills and knowledge and older adults seeking to pursue lifelong learning and personal enrichment.

Global Educational Tourism Market Size By Type 2022 (%)

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Educational Tourism Market Regional Insights

North America dominated the global educational tourism market, making the United States a major destination for international students and professionals. The region has a long-standing reputation for offering high-quality education, with many prestigious universities and institutions in the United States. The United States is home to many renowned universities, including Harvard, Yale, and Stanford, which attract students from around the world. In addition, the country has a diverse range of educational offerings, including language immersion programs, summer camps, and cultural exchange programs. These offerings give international students and professionals a unique opportunity to experience American culture and education. The United States is also a popular destination for international professionals seeking to enhance their skills and knowledge through executive education programs. Many universities and business schools across the country offer these programs and provide professionals with a unique opportunity to learn from top industry experts. The educational tourism market in North America is also driven by many companies offering educational travel experiences, particularly in the language immersion and cultural exchange sectors. These companies offer a wide range of programs for students and professionals, including study abroad programs, language courses, and internships.

The Asia-Pacific region is a fast-growing market for educational tourism, driven by the rise of the middle class in countries such as China and India. One of the key drivers of the educational tourism market in the Asia-Pacific region is the increasing demand for education and professional development. Many families in countries such as China and India invest heavily in education and seek educational travel experiences for their children. This has led to a growing number of international students and professionals traveling to the region to take advantage of the high-quality education and training opportunities available. The Asia-Pacific region is also known for its strong emphasis on science, technology, engineering, and mathematics (STEM) education, which has made it an attractive destination for students and professionals seeking to enhance their skills in these areas. Countries such as Japan, South Korea, and Singapore are home to some of the world's best universities and research institutions, which attract students and professionals from around the world. In addition, the Asia-Pacific region is home to many emerging economies that are investing in education and expanding their education systems. This is driving demand for educational travel experiences, particularly in countries such as Vietnam, Indonesia, and Thailand, which are emerging as popular destinations for international students and professionals.

Global Educational Tourism Market Size By Geography, 2022-2030
  • Largest
  • Fastest

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Educational Tourism Market Dynamics

Educational Tourism Market Drivers

Growing Demand for International Education

  • With the increasing globalization of the workforce and the economy, there is a growing demand for international education among students and professionals. Educational tourism provides students and professionals with the opportunity to gain valuable cross-cultural experience, develop language skills, and enhance their resumes.

Government Support for Educational Tourism

  • Many governments around the world are actively promoting educational tourism as a way to attract foreign students and promote cultural exchange. Governments are providing financial support to educational tourism companies and offering incentives to foreign students to study in their countries.

Educational Tourism Market Restraints

High Costs

  • Educational tourism can be expensive, particularly for longer-term study abroad programs or specialized programs such as language immersion. High costs can be a barrier for many students and professionals who may not have the financial resources to participate in educational tourism.

Geopolitical Instability

  • Political instability, terrorism, and natural disasters can disrupt travel and pose safety concerns for travelers. These risks can discourage travelers from participating in educational tourism and lead to decreased demand for educational travel experiences.

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Educational Tourism Market Competitive Landscape

Global Educational Tourism Market is highly fragmented, with a large number of small and medium-sized players operating in the market. Some of the major players in the market offer a range of educational travel experiences, including language immersion programs, cultural exchange programs, study abroad programs, and internships. In addition to these major players, a large number of smaller companies and startups are operating in the educational tourism market. These companies often specialize in niche markets, such as eco-tourism, adventure travel, or language immersion programs for specific languages.

Educational Tourism Market Top Player’s Company Profiles

  • EF Education First Ltd.
  • ACIS Educational Tours
  • Explorica, Inc.
  • WorldStrides
  • The Experiment in International Living
  • Rustic Pathways
  • Walking Tree Travel
  • STA Travel Ltd.
  • AFS Intercultural Programs
  • The Road Less Traveled
  • The Experiment Digital
  • CET Academic Programs
  • GoAbroad.com
  • Travel For Teens
  • School Tours of America
  • New York Language Center
  • GLA: Global Leadership Adventures
  • Projects Abroad
  • GEEO - Global Exploration for Educators Organization
  • CIEE: Council on International Educational Exchange

Educational Tourism Market Recent Developments

  • In September 2021, GVI announced the launch of its "Virtual Internship in Marine Conservation" program, which allows students to complete a virtual internship with a marine conservation organization.
  • In August 2021, CIEE announced the launch of its "Study Away Local" program, which allows US students to study at a CIEE Global Institute in their home country due to the COVID-19 pandemic.
  • In May 2021, WorldStrides announced a partnership with Varsity Spirit, a leading cheer and dance company, to offer educational travel experiences for cheer and dance teams.

Educational Tourism Key Market Trends

  • Growing Demand for Experiential Learning: Travelers are increasingly seeking educational tourism opportunities offering hands-on, experiential learning experiences. This includes activities such as language immersion programs, cultural exchange programs, and internships.
  • Increased Focus on Customization: As the educational tourism market continues to grow, there is a growing trend towards customized programs that cater to travelers’ specific interests and needs. Tour operators offer personalized itineraries allowing travelers to pursue their educational goals while also experiencing the local culture and attractions.
  • Integration of Technology: Technology plays an increasingly important role in educational tourism. Tour operators are leveraging technologies such as virtual reality, gamification, and online learning platforms to enhance the educational experience for travelers.

Educational Tourism Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Educational Tourism Market analysis, the market is driven by a growing demand for international education and cultural experiences, as well as increasing access to travel and globalization trends. International educational tourism accounts for the largest market share due to the growing popularity of studying abroad and cultural exchange programs. The 18-30 age group represents the largest segment, and the 31-50 age group represents the fastest-growing segment. Both age groups seek a range of educational travel experiences, including language immersion programs, academic exchanges, executive education programs, and cultural immersion tours. North America is the largest regional market for educational tourism, with Asia Pacific expected to experience the highest growth due to rising disposable incomes, expanding education systems, and increasing government support for educational travel. The competitive landscape of the global educational tourism market is highly fragmented, with a range of companies offering a diverse range of educational travel experiences. Companies that can offer unique and targeted educational travel experiences to meet the needs and preferences of travelers are well-positioned to succeed in this exciting and dynamic industry.

Report Metric Details
Market size value in 2023 USD 365.9 billion
Market size value in 2031 USD 1099.18 billion
Growth Rate 9.50%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Domestic educational tourism and international educational tourism
  • Age Group
    • Below 18 years, 18-30 years, 31-50 years, and above 50 years
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • EF Education First Ltd.
  • ACIS Educational Tours
  • Explorica, Inc.
  • WorldStrides
  • The Experiment in International Living
  • Rustic Pathways
  • Walking Tree Travel
  • STA Travel Ltd.
  • AFS Intercultural Programs
  • The Road Less Traveled
  • The Experiment Digital
  • CET Academic Programs
  • GoAbroad.com
  • Travel For Teens
  • School Tours of America
  • New York Language Center
  • GLA: Global Leadership Adventures
  • Projects Abroad
  • GEEO - Global Exploration for Educators Organization
  • CIEE: Council on International Educational Exchange
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Educational Tourism Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Educational Tourism Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Educational Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Educational Tourism Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Educational Tourism Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Educational Tourism Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Educational Tourism Market size was valued at USD 365.9 billion in 2022 and is poised to grow from USD 413.47 billion in 2023 to USD 1099.18 billion by 2031, growing at a CAGR of 9.50% during the forecast period (2024-2031).

Educational Tourism Market is highly fragmented, with a large number of small and medium-sized players operating in the market. Some of the major players in the market offer a range of educational travel experiences, including language immersion programs, cultural exchange programs, study abroad programs, and internships. In addition to these major players, a large number of smaller companies and startups are operating in the educational tourism market. These companies often specialize in niche markets, such as eco-tourism, adventure travel, or language immersion programs for specific languages. 'EF Education First Ltd.', 'ACIS Educational Tours', 'Explorica, Inc.', 'WorldStrides', 'The Experiment in International Living', 'Rustic Pathways', 'Walking Tree Travel', 'STA Travel Ltd.', 'AFS Intercultural Programs', 'The Road Less Traveled', 'The Experiment Digital', 'CET Academic Programs', 'GoAbroad.com', 'Travel For Teens', 'School Tours of America', 'New York Language Center', 'GLA: Leadership Adventures', 'Projects Abroad', 'GEEO - Exploration for Educators Organization', 'CIEE: Council on International Educational Exchange'

With the increasing globalization of the workforce and the economy, there is a growing demand for international education among students and professionals. Educational tourism provides students and professionals with the opportunity to gain valuable cross-cultural experience, develop language skills, and enhance their resumes.

Growing Demand for Experiential Learning: Travelers are increasingly seeking educational tourism opportunities offering hands-on, experiential learning experiences. This includes activities such as language immersion programs, cultural exchange programs, and internships.

North America dominated the educational tourism market, making the United States a major destination for international students and professionals. The region has a long-standing reputation for offering high-quality education, with many prestigious universities and institutions in the United States. The United States is home to many renowned universities, including Harvard, Yale, and Stanford, which attract students from around the world. In addition, the country has a diverse range of educational offerings, including language immersion programs, summer camps, and cultural exchange programs. These offerings give international students and professionals a unique opportunity to experience American culture and education. The United States is also a popular destination for international professionals seeking to enhance their skills and knowledge through executive education programs. Many universities and business schools across the country offer these programs and provide professionals with a unique opportunity to learn from top industry experts. The educational tourism market in North America is also driven by many companies offering educational travel experiences, particularly in the language immersion and cultural exchange sectors. These companies offer a wide range of programs for students and professionals, including study abroad programs, language courses, and internships.

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