Global Baby Stroller and Pram Market

Global Baby Stroller And Pram Market Size, Share, Growth Analysis, By Product(Lightweight Strollers, Jogging Strollers), By Distribution Channel(Hypermarkets/supermarkets, specialty stores) - Industry Forecast 2024-2031

Report ID: SQMIG25J2061 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 65 | Figures: 75

Global Baby Stroller And Pram Market Dynamics

Baby Stroller And Pram Market Driver

  • The market for baby strollers and prams is expanding as a result of new lifestyles and an increase in nuclear and single-parent families. While caring for their infants and toddlers, single-parent households and nuclear families must juggle a variety of responsibilities. As a result, parents seek out baby care solutions that might make their lives easier and more convenient.
  • The demand for baby strollers and prams is increasing significantly as consumers become more attracted to the multi-functionality of strollers. The range of goods in a wide range of forms, dimensions, and features gives parents comfort and ease of mobility when transporting their children. This practical method of traveling with kids without having to carry them around all the time is helping the market growth positively.

Baby Stroller And Pram Market Restraint

  • The limited lifespan of baby strollers and prams will be a significant obstacle to the market's expansion throughout the forecasted period. Babies develop quickly, so it's important to adjust baby gear like strollers and cradles to a child's age, weight, and size. Additionally, the price of well-known brands' baby strollers and prams makes it uneconomical for clients to constantly adjust the stroller's size. Customers consequently choose not to purchase baby strollers or prams, thereby limiting the number of sales of such products throughout the expected period.
  • Although using baby strollers and prams has several advantages for consumers, industry expansion is constrained by a variety of problems. For instance, COVID-19 adversely impacted the product's supply and demand. Government-initiated lockdowns prevented users from making purchases. But in the next years, market demand is probably going to increase as the global economy recovers.
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Baby Stroller And Pram Market size was valued at USD 4.42 billion in 2019 and is poised to grow from USD 4.68 billion in 2023 to USD 8.31 billion by 2031, growing at a CAGR of 5.9% in the forecast period (2024-2031).

Due to the presence of numerous local and regional competitors, the market for baby strollers and prams is highly fragmented and competitive. Key players use a variety of marketing tactics, including mergers, expansions, acquisitions, and alliances. The top corporations also use new product creation as a strategic technique to boost their market share among customers and build a sizable client base. For instance, the embrace newborn carrier was introduced by Ergobaby. It features several adaptations based on the mother's requirements for newborns, such as a labyrinthine wrapping pattern and a padded neckline for the baby's head. 'Bugaboo', 'UPPAbaby', 'Baby Jogger', 'Graco', 'Britax', 'Maclaren', 'Chicco', 'Joie', 'Silver Cross', 'Peg Perego', 'Quinny', 'Cybex', 'Maxi-Cosi', 'Evenflo', 'Aprica', 'Inglesina', 'Mamas & Papas', 'Bebe Confort', 'Nuna', 'Babyzen'

The market for baby strollers and prams is expanding as a result of new lifestyles and an increase in nuclear and single-parent families. While caring for their infants and toddlers, single-parent households and nuclear families must juggle a variety of responsibilities. As a result, parents seek out baby care solutions that might make their lives easier and more convenient.

Another factor boosting the market share rise for baby strollers and prams is the growing desire for environmentally friendly strollers. Today's parents are particularly concerned about the materials used to make baby strollers so that the products won't injure their children. Eco-friendly strollers are brand-new, in-demand goods that have skyrocketed in popularity among consumers who care deeply about the environment. When purchasing a stroller for their child, parents of newborns are interested in learning more about the manufacturing procedures, hazards linked with the chemicals utilized in the stroller's construction, and stroller recyclability. The demand for this kind of stroller will increase in the global baby stroller and pram market during the projected period as a result of the recent trend of utilizing eco-friendly baby items, which includes baby strollers.

In 2021, the Asia Pacific dominated the global Baby Stroller and Pram market. Throughout the projection period, the market in the Asia Pacific is expected to experience considerable revenue growth. The target market is expanding in this region as a result of the high birth rate and growing middle-class income among end consumers. Another factor that is projected to promote the expansion of the baby stroller and pram market in the Asia Pacific region is the expanding e-commerce industry in developing nations. The demand for mothers to take their infants more conveniently to various locations has grown as the number of working women has increased.

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Global Baby Stroller and Pram Market

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