Baby Stroller And Pram Market Size

Baby Stroller And Pram Market size was valued at USD 4.68 Billion in 2023 and is poised to grow from USD 4.96 Billion in 2024 to USD 8.8 Billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Due to the presence of numerous local and regional competitors, the market for baby strollers and prams is highly fragmented and competitive. Key players use a variety of marketing tactics, including mergers, expansions, acquisitions, and alliances. The top corporations also use new product creation as a strategic technique to boost their market share among customers and build a sizable client base. For instance, the embrace newborn carrier was introduced by Ergobaby. It features several adaptations based on the mother's requirements for newborns, such as a labyrinthine wrapping pattern and a padded neckline for the baby's head. 'Bugaboo', 'UPPAbaby', 'Baby Jogger', 'Graco', 'Britax', 'Maclaren', 'Chicco', 'Joie', 'Silver Cross', 'Peg Perego', 'Quinny', 'Cybex', 'Maxi-Cosi', 'Evenflo', 'Aprica', 'Inglesina', 'Mamas & Papas', 'Bebe Confort', 'Nuna', 'Babyzen'

The market for baby strollers and prams is expanding as a result of new lifestyles and an increase in nuclear and single-parent families. While caring for their infants and toddlers, single-parent households and nuclear families must juggle a variety of responsibilities. As a result, parents seek out baby care solutions that might make their lives easier and more convenient.

Another factor boosting the market share rise for baby strollers and prams is the growing desire for environmentally friendly strollers. Today's parents are particularly concerned about the materials used to make baby strollers so that the products won't injure their children. Eco-friendly strollers are brand-new, in-demand goods that have skyrocketed in popularity among consumers who care deeply about the environment. When purchasing a stroller for their child, parents of newborns are interested in learning more about the manufacturing procedures, hazards linked with the chemicals utilized in the stroller's construction, and stroller recyclability. The demand for this kind of stroller will increase in the global baby stroller and pram market during the projected period as a result of the recent trend of utilizing eco-friendly baby items, which includes baby strollers.

In 2021, the Asia Pacific dominated the global Baby Stroller and Pram market. Throughout the projection period, the market in the Asia Pacific is expected to experience considerable revenue growth. The target market is expanding in this region as a result of the high birth rate and growing middle-class income among end consumers. Another factor that is projected to promote the expansion of the baby stroller and pram market in the Asia Pacific region is the expanding e-commerce industry in developing nations. The demand for mothers to take their infants more conveniently to various locations has grown as the number of working women has increased.