American Whisky Market Size, Share, Growth Analysis, By Type(Bourbon, Tennessee, and Rye Whiskey), By Quality(Off trade and on trade), By Region - Industry Forecast 2024-2031

American Whisky Market was valued at USD 63.68 billion in 2019, and it is expected to reach a value of USD 107.13 billion by 2031, at a CAGR of 5.95% over the forecast period (2024-2031).

American Whisky Market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Heaven Hill Brands', 'Sazerac Company, Inc.', 'Luxco, Inc.', 'Castle Brands Inc.', 'Tuthilltown Spirits', 'Kirin Holdings Company', 'Limited.', 'Gruppo Campari.', 'Brown-Forman'

Increased International Travel

The whiskey market is dependent on shifting consumer habits, increased disposable income, more readily available whiskey, and rising premium whiskey demand. The flavoured whiskey industry has experienced great growth due to the increased availability of product variants with a wide range of flavours, including apple, cider, citrus, cinnamon, honey, peanut butter, cherry, and many more flavour are demanding by customers.

North America dominated the American whiskey market, followed by Europe, Asia Pacific, Latin America, and the Middle East and Africa.