Air Freshener Market Trends

Air Freshener Market size was valued at USD 14.04 Billion in 2023 and is poised to grow from USD 14.83 Billion in 2024 to USD 22.94 Billion by 2032, growing at a CAGR of 5.60% during the forecast period (2025-2032).

Key vendors in Air Freshener Market are: 'Procter & Gamble  ', 'SC Johnson  ', 'Reckitt Benckiser  ', 'Henkel  ', 'Church & Dwight  ', 'Newell Brands  ', 'ST Corporation  ', 'Godrej Consumer Products  ', 'Amway  ', 'Energizer Holdings Inc ', 'Bath & Body Works ', 'Blunt Power ', 'Enviro Scent ', 'Kobayashi  ', 'Moso Natural ', 'Little Trees ', 'Renegade Products ', 'Farcent  ', 'Illume ', 'Vectair Systems '.

Consumer preferences are evolving rapidly around the world owing to increased urbanization. Moreover, the increase in disposable income has also resulted in high spending on home and personal care products, including air fresheners thereby driving market growth potential as well.

Personalization of Fragrances: As consumer preferences change the need for personalization becomes more and more eminent even in the global air freshener market. air freshener companies should develop fragrances as per their customer requirements and use of premium fragrances could also create new opportunities in the future.

Europe is projected to account for a dominant share of the global air freshener market. Evolving standards of living and the presence of key air freshener companies in this region allows it to hold a dominant stance. High consumer spending potential, growing popularity of aromatherapy, and rising availability of multiple air freshener products are also expected to help generate more revenue for air freshener companies operating in this region. Presence of a strong personal care industry also helps the dominance of Europe with Germany, France, and the United Kingdom emerging as top markets for air freshener suppliers over the coming years.