Top Air Freshener Companies

Air Freshener Market size was valued at USD 14.83 Billion in 2024 and is poised to grow from USD 15.66 Billion in 2025 to USD 24.21 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026–2033).

Air freshener companies should focus on using natural ingredients in their products to appeal to the eco-conscious consumer base. Use of sustainable manufacturing and packaging practices will also help air freshener companies stand out from the competition. Introducing more natural fragrances will also help air freshener providers maximize their business scope in the future. 'Procter & Gamble  ', 'SC Johnson  ', 'Reckitt Benckiser  ', 'Henkel  ', 'Church & Dwight  ', 'Newell Brands  ', 'ST Corporation  ', 'Godrej Consumer Products  ', 'Amway  ', 'Energizer Holdings Inc ', 'Bath & Body Works ', 'Blunt Power ', 'Enviro Scent ', 'Kobayashi  ', 'Moso Natural ', 'Little Trees ', 'Renegade Products ', 'Farcent  ', 'Illume ', 'Vectair Systems '

Consumer preferences are evolving rapidly around the world owing to increased urbanization. Moreover, the increase in disposable income has also resulted in high spending on home and personal care products, including air fresheners thereby driving market growth potential as well.

Personalization of Fragrances: As consumer preferences change the need for personalization becomes more and more eminent even in the global air freshener market. air freshener companies should develop fragrances as per their customer requirements and use of premium fragrances could also create new opportunities in the future.

Europe is projected to account for a dominant share of the global air freshener market. Evolving standards of living and the presence of key air freshener companies in this region allows it to hold a dominant stance. High consumer spending potential, growing popularity of aromatherapy, and rising availability of multiple air freshener products are also expected to help generate more revenue for air freshener companies operating in this region. Presence of a strong personal care industry also helps the dominance of Europe with Germany, France, and the United Kingdom emerging as top markets for air freshener suppliers over the coming years.