Global Wheatgrass Products Market

Global Wheatgrass Products Market Size, Share, Growth Analysis, By Form(Powder, Juice), By Distribution Channel(B2B and B2C) - Industry Forecast 2023-2030


Report ID: SQMIG30I2348 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 61 | Figures: 75

Global Wheatgrass Products Market Insights

Global Wheatgrass Products Market size was valued at USD 174.73 million in 2021 and is poised to grow from USD 185.1 million in 2022 to USD 303.3 million by 2030, at a CAGR of 6.3% during the forecast period (2023-2030).

The growth is anticipated to be fueled by the growing understanding of wheatgrass's health advantages. The rise in product demand is being driven by wellness trends and shifting consumer behavior towards green foods. Clean-label foods with natural ingredients & functional foods with positive health effects were in demand during the COVID-19 epidemic.

A global health crisis resulted in an increase in demand for nutrient-dense meals and supplements in 2022. Plant-based and superfood goods like wheatgrass were predicted to be popular by almost one-third of the baker members of the Craft Bakers Association (CBA). In addition, the pandemic caused an upsurge in recent years in the need for e-commerce channels. On their own websites, some of the major businesses, like My Protein, sell a variety of goods, including supplements, wheatgrass, and other things.

Another element driving the industry's growth is the aging population. Men and women over the age of 60 are most likely to utilize wheatgrass products for their normal blood circulation along with additional health benefits. All around the world, there are an increasing number of diabetic patients. This is anticipated to support the rise in demand for wheatgrass products.

The International Diabetic Federation estimates that 537 million people aged 20 to 79 will have diabetes in 2021. In the meantime, 643 million people worldwide are predicted to have diabetes by 2030. Wheatgrass powder has anti-diabetic qualities that assist in maintaining blood sugar levels & stop any further effects of blood sugar activity, making it a useful treatment for diabetics. Thus, using wheatgrass powder in conjunction with diabetes treatment is possible.

In addition, the World Health Organization (WHO) reports that breast cancer will account for 12% of all new cases of cancer each year, making it the most prevalent type of cancer globally in 2021. Patients with breast cancer who drink wheatgrass juice experience less hematological damage as a result of chemotherapy.

Market snapshot - 2023-2030

Global Market Size

USD 174.73 million

Largest Segment

Powder

Fastest Growth

Powder

Growth Rate

6.3% CAGR

Global Wheatgrass Products Market ($ Bn)
Country Share for North America Region (%)
Global Wheatgrass Products Market By Form ($ Bn)
Global Wheatgrass Products Market By Form(%)

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Global Wheatgrass Products Market Segmental Analysis

The global wheatgrass products market is based on form, distribution channel, and region. Based on form, the market is segmented into powder, juice, and others. Based on distribution channel, the market is segmented into B2B, and B2C. Based on region the global wheatgrass products market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Analysis by Form

The powder market dominated with a revenue share of 52.3% in 2022. Due to its anti-inflammatory characteristics, wheatgrass powder is being added by several manufacturers to lotions, soaps, toothpaste, moisturizers, and other cosmetic products in order to reap its advantages. As an alternative to toothpaste, the Chloemason Soap Company sells organic wheatgrass tooth soap made from 100% natural ingredients.

Juice segment growth is predicted to occur at a CAGR of roughly 7.0% during the projection period. Chlorophyll, which is present in large amounts in wheatgrass juice and serves as a supplement to fight anemia. It aids in the body's capacity to make hemoglobin. It is believed that this will be positive news regarding the segment's future growth.

Analysis by Distribution Channel

The B2C sector dominated the market and contributed 57.4% of the total revenue in 2022. This is brought on by rising levels of consumption at home and rising consumer spending on healthy goods. Walmart stated in January 2022 that it will be expanding its in-home delivery service, with the goal of increasing the number of customers from the present 6 million to 30 million by the end of the year. During the projected period, a similar endeavor is anticipated to fuel demand in the B2C distribution channel.

Online sales in the B2C market are projected to grow at a CAGR of 6.8% over the forecasted period. Customers spend a lot of time buying online, which has grown to be a common habit. Fast door-to-door delivery, more affordable prices, and a growth in wheatgrass product sales online are additional contributing factors. Several significant players, including My Protein & NOW Foods, sell wheatgrass products on their own websites.

Global Wheatgrass Products Market By Form, 2021 (%)

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Global Wheatgrass Products Market Regional Insights

North America had a 30.5% share of the worldwide wheatgrass product market and controlled it. Due to the increased production of wheat in this area as well as the existence of numerous market participants including Dynamic Greens Wheatgrass, Then Food, and Pines Wheat Grass, demand for wheatgrass products is increasing. For instance, the U.S. Department of Agriculture reports that in 2021–2022 American farmers produced 1.6 billion bushels of durum, winter, and additional spring wheat from a cropped area of 37.2 million acres.

Asia Pacific is anticipated to grow at a CAGR of 7.0% during the forecasted period because of the rising popularity for green foods, the related health benefits, & the existence of several large enterprises. The two nations with the highest rates of type 2 diabetes are China and India.

Global Wheatgrass Products Market By Geography, 2023-2030
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Global Wheatgrass Products Market Dynamics

Drivers

Growing Health Consciousness

  • The increasing awareness about the health benefits of wheatgrass, such as its high nutrient content, detoxification properties, and potential disease-fighting capabilities, is driving the demand for wheatgrass products. Consumers are actively seeking natural and organic products to improve their overall health and well-being.

Restraints

Limited Consumer Awareness

  • While the awareness about wheatgrass is increasing, it is still relatively low compared to other health foods. Many consumers may not be familiar with wheatgrass or its benefits, which can limit the market growth. Effective marketing and educational campaigns are required to overcome this restraint.

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Global Wheatgrass Products Market Competitive Landscape

To increase their market share globally, businesses are concentrating on launching new products. For instance, JIVO Wellness released a new range of goods in 2021, which included wheatgrass summer drinks, as well forayed into the beverage business. For the distribution of wheatgrass juice, the business formed partnerships with a number of big-box retailers and online shopping sites.

Top Player’s Company Profiles

  • Pines International
  • Synergy Natural Products
  • Dr. Berg's Nutritionals
  • Terrasoul Superfoods
  • Nutriblade
  • The Synergy Company
  • Green Foods Corporation
  • Now Foods
  • Organifi
  • Dynamic Greens Wheatgrass Juice
  • Earth Circle Organics
  • Evergreen Juices Inc.
  • The Wheatgrass Juice Company
  • Green Kamut
  • Vibrant Health
  • Sunny Green
  • Organic Burst

Recent Developments

  • In December 2021, In the Wesleyan Park Plaza, next to Pure Barre, Wheatgrass Juice Bar increased its presence by adding a second outlet. The business has introduced a new app that simplifies and makes ordering easier for clients in order to improve the customer experience.
  • In March 2021, A new line of goods from the New Delhi, India-based company JIVO Wellness debuted, among them a cool wheatgrass summer beverage. The company has joined together with significant e-commerce platforms and superstores for distribution in order to guarantee that its products reach a bigger audience.

Global Wheatgrass Products Key Market Trends

  • Increasing Demand for Organic and Natural Products: Consumers' preference for organic and natural food products is a key market trend. This trend extends to the wheatgrass products market, where consumers are seeking products made from organically grown wheatgrass without the use of pesticides or synthetic additives.
  • Rising Popularity of Wheatgrass Shots and Juices: Wheatgrass shots and juices have gained significant popularity due to their convenient and quick consumption. These ready-to-drink products are favored by consumers who seek a concentrated dose of wheatgrass nutrients in a convenient format.
  • Expansion of Distribution Channels: The wheatgrass products market is witnessing an expansion of distribution channels, including online retail platforms and health food stores. E-commerce has played a crucial role in making wheatgrass products accessible to a broader consumer base, allowing consumers to conveniently purchase these products from the comfort of their homes.
  • Growing Application in Food and Beverages: Wheatgrass is being increasingly used as an ingredient in various food and beverage products. It is added to smoothies, juices, energy bars, and baked goods to enhance their nutritional value. This trend presents opportunities for product diversification and market growth.
  • Emergence of Innovative Product Offerings: Manufacturers are continuously introducing innovative wheatgrass products to cater to evolving consumer demands. These include wheatgrass powders, tablets, capsules, and even skincare products infused with wheatgrass extracts. These innovative offerings provide consumers with a variety of options to incorporate wheatgrass into their lifestyles.

Global Wheatgrass Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global wheatgrass products market analysis, the growing awareness about wheatgrass's health advantages is a prime growth driver. The rise in product demand is being driven by wellness trends and shifting consumer behavior towards green foods. Manufacturers are continuously introducing innovative wheatgrass products to cater to evolving consumer demands. These include wheatgrass powders, tablets, capsules, and even skincare products infused with wheatgrass extracts. These innovative offerings provide consumers with a variety of options to incorporate wheatgrass into their lifestyles.

Report Metric Details
Market size value in 2021 USD 174.73 million
Market size value in 2030 USD 303.3 million
Growth Rate 6.3%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Million
Segments covered
  • Form
    • Powder, Juice, and Others
  • Distribution Channel
    • B2B and B2C
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Pines International
  • Synergy Natural Products
  • Dr. Berg's Nutritionals
  • Terrasoul Superfoods
  • Nutriblade
  • The Synergy Company
  • Green Foods Corporation
  • Now Foods
  • Organifi
  • Dynamic Greens Wheatgrass Juice
  • Earth Circle Organics
  • Evergreen Juices Inc.
  • The Wheatgrass Juice Company
  • Green Kamut
  • Vibrant Health
  • Sunny Green
  • Organic Burst
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Wheatgrass Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Wheatgrass Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Wheatgrass Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Wheatgrass Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Wheatgrass Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Wheatgrass Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Wheatgrass Products Market size was valued at USD 174.73 million in 2021 and is poised to grow from USD 185.1 million in 2022 to USD 303.3 million by 2030, at a CAGR of 6.3% during the forecast period (2023-2030).

To increase their market share globally, businesses are concentrating on launching new products. For instance, JIVO Wellness released a new range of goods in 2021, which included wheatgrass summer drinks, as well forayed into the beverage business. For the distribution of wheatgrass juice, the business formed partnerships with a number of big-box retailers and online shopping sites. 'Pines International', 'Naturya', 'Navitas Organics', 'Amazing Grass', 'Synergy Natural Products', 'Dr. Berg's Nutritionals', 'Terrasoul Superfoods', 'Nutriblade', 'The Synergy Company', 'Green Foods Corporation', 'Now Foods', 'Organifi', 'Dynamic Greens Wheatgrass Juice', 'Earth Circle Organics', 'Evergreen Juices Inc.', 'The Wheatgrass Juice Company', 'Green Kamut', 'Vibrant Health', 'Sunny Green', 'Organic Burst'

The increasing awareness about the health benefits of wheatgrass, such as its high nutrient content, detoxification properties, and potential disease-fighting capabilities, is driving the demand for wheatgrass products. Consumers are actively seeking natural and organic products to improve their overall health and well-being.

Increasing Demand for Organic and Natural Products: Consumers' preference for organic and natural food products is a key market trend. This trend extends to the wheatgrass products market, where consumers are seeking products made from organically grown wheatgrass without the use of pesticides or synthetic additives.

North America had a 30.5% share of the worldwide wheatgrass product market and controlled it. Due to the increased production of wheat in this area as well as the existence of numerous market participants including Dynamic Greens Wheatgrass, Then Food, and Pines Wheat Grass, demand for wheatgrass products is increasing. For instance, the U.S. Department of Agriculture reports that in 2021–2022 American farmers produced 1.6 billion bushels of durum, winter, and additional spring wheat from a cropped area of 37.2 million acres.

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Global Wheatgrass Products Market

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