Watermelon Seeds Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the watermelon seeds market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Watermelon Seeds Market Dynamics

Watermelon Seeds Market Drivers

Role of Dietary Supplements and Nutraceuticals in Expanding Watermelon Seeds Market

  • The rise in demand for watermelon seeds in the food industry as dietary supplements and nutraceuticals will grow the market size in the forthcoming years. The launch of new products is predicted to play a crucial role in contributing to market globally. For instance, in the first quarter of 2023, East-West Seed India Private Limited, a major Indian business breeding and producing high-quality vegetable seeds for the tropics, introduced Yellow Munch F1 and Orange Munch watermelons in specialty color flesh for summer. The move is to counter consumer demand for quality innovative products with better flavor & taste and in different colors.

Growing Health Benefits Experienced by Obese Segment on Consumption of Commodities

  • An unhealthy diet and inactive lifestyle have resulted in obesity and cardiovascular diseases, hence triggering huge demand for watermelon seeds. This will, in turn, create new opportunities for growth in the global watermelon seeds market. A number of health benefits earned owing to the intake of watermelon seeds among the obese population, diabetics, and cardiovascular patients will dictate the market scenario in the coming years.

Watermelon Seeds Market Restraints

Influence of Low-Cost Substitutes on Watermelon Seeds Market

  • The availability of cheap alternatives with similar nutritional contents can decelerate the growth of the global watermelon seeds market until 2030. Demands can be redirected to other sources of plant proteins by consumers who are price-sensitive, reducing the demand for the market. Further, rising watermelon production costs due to supply chain constraints, inflation, and climate issues can also discourage industry growth.

Impact of the Increase in Import and Export Duty on Market Development

  • A rise in import and export tariffs will probably pose a significant threat to the global watermelon seeds industry in the future. Higher tariffs are predicted to increase the cost of production and distribution, hence retail prices. In addition, higher processing and packaging costs may discourage foreign trade, limiting the industry from expanding into new foreign markets and rendering profitability for industry players low.
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Global Watermelon Seeds market size was valued at USD 672.0 Million in 2023 and is poised to grow from USD 711.0 Million in 2024 to USD 1,116.2 Million by 2032, growing at a CAGR of 5.8% in the forecast period (2025-2032).

Key market players are investing significantly in research and development in order to expand their product offerings, which will play a role in the global watermelon seeds market, growing even more. The market is a competitive and dynamic market ranging from products having trade watermelon seeds, where market trends as well as the climate of competition rely greatly on the scale and type of events, and indeed the venue of their occurrence. To expand and flourish in a more competitive and emerging market scenario, watermelon seeds business should have business meetings, conventions, and other varieties of incidents as part of the watermelon seeds market. 'Bayer AG', 'Syngenta Crop Protection AG', 'Groupe Limagrain Holding', 'Sakata Seed Group', 'Advanta Limited', 'TAKII & CO. LTD.', 'Mahindra Group', 'Rijk Zwaan Zaadteelt En Zaadhandel B.V.', 'Western Bio Vegetable Seeds Ltd', 'Mahyco', 'Corteva Agriscience', 'KWS SAAT SE & Co.', 'D.L.F. Seeds & Science', 'Invivo', 'Royal Barenbrug Group'

The rise in demand for watermelon seeds in the food industry as dietary supplements and nutraceuticals will grow the market size in the forthcoming years. The launch of new products is predicted to play a crucial role in contributing to market globally. For instance, in the first quarter of 2023, East-West Seed India Private Limited, a major Indian business breeding and producing high-quality vegetable seeds for the tropics, introduced Yellow Munch F1 and Orange Munch watermelons in specialty color flesh for summer. The move is to counter consumer demand for quality innovative products with better flavor & taste and in different colors.

Short-Term: There is a high demand for roasted, flavored, and organic watermelon seeds as snack foods because consumers are placing greater emphasis on nutrition and wellness. Due to their high protein, good fats, and vitamins, they are popular among vegan and health-oriented consumers. Online trends and direct-to-consumer (DTC) firms are also driving growth in this product category.

Why is North America Leading Watermelon Seeds Market in 2024?

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Global Watermelon Seeds Market
Watermelon Seeds Market

Report ID: SQMIG30H2188

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