Watermelon Seeds Market
Report ID: SQMIG30H2188
Report ID: SQMIG30H2188
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Report ID:
SQMIG30H2188 |
Region:
Global |
Published Date: May, 2025
Pages:
187
|Tables:
86
|Figures:
71
Global Watermelon Seeds Market size was valued at USD 716.32 Million in 2024 and is poised to grow from USD 762.88 Million in 2025 to USD 1262.56 Million by 2033, growing at a CAGR of 6.5% during the forecast period (2026–2033).
The global watermelon seeds market growth is attributed to growing consumer awareness of the enormous health benefits that watermelon seeds offer. Packed with protein, healthy fats, vitamins, and minerals, watermelon seeds have increasingly been considered a good snacking option. As more consumers grew progressively more health-conscious, the market saw a booming demand for superfoods that could easily be incorporated into daily diets. Watermelon seeds, which are rich in nutrients and exhibit antioxidant activity, are increasingly utilized as functional food in preventive medicine.
Moreover, the market is fueled by the growing tendency to consume plant-based diets. Watermelon seeds, being a source of plant-based protein, are increasingly being considered as a good option. The trend is further complemented by the growing food allergy and intolerance rate, with many consumers searching for gluten-free and allergen-free foodstuffs. Watermelon seeds, being gluten-free by nature, provide a healthy and safe choice for such consumers.
Besides, the increased use of watermelon seeds in the kitchen raised their demand in the market. Chefs and food enthusiasts have continued to experiment with watermelon seeds in various dishes, including salads, smoothies, and pastries. The use in cooking has prompted the utilization of watermelon seeds in everyday meals, thereby raising their demand. Seeds as a part of a gourmet dish or a garnish has driven the growth trend in markets, with buyers seeking fresh and healthy ingredients to incorporate into meals.
Market snapshot - 2026-2033
Global Market Size
USD 672.6 million
Largest Segment
Raw
Fastest Growth
Roasted
Growth Rate
6.5% CAGR
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Global Watermelon Seeds Market is segmented by Source, Type, Form, Distribution Channel, End-Use Industry and region. Based on Source, the market is segmented into Natural and Conventional. Based on Type, the market is segmented into raw and roasted. Based on Form, the market is segmented into Powder and Oil. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on End-Use Industry, the market is segmented into Food industry, Nutraceuticals and Dietary supplements. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the 2024 global watermelon seeds market analysis, the raw segment dominant market share of 53.8% due to increasing knowledge about the nutritional benefits offered by raw watermelon seeds. Protein, healthy fats, vitamins, and minerals content of raw watermelon seeds have gained popularity among health-conscious consumers who seek nutrient-rich food. High iron and magnesium levels, antioxidant effects, and cardiovascular health support have been particularly valued for maintaining general well-being. Moreover, with increased numbers of individuals adopting vegetarian, vegan, and gluten-free lifestyles, there has been ongoing growth in demand for plant-based protein. Raw watermelon seeds, being a plant-based, organic option, fit perfectly with these types of diets. They are an excellent source of protein and healthy fats without the problems associated with animal products, thus making them a popular choice among those seeking health and individuals with dietary restrictions.
Based on the global watermelon seeds market forecast, the online channel is expected to achieve a CAGR of 6.6% over the forecast period. Online channels provide the ease of purchasing products from home and also have several choices available online. This has made e-commerce websites a favorite among consumers. In addition, enhanced logistics, payment gateways, and customer support have enhanced the efficiency and dependability of online shopping. Consumers are now able to enjoy faster delivery times, secure payment options, and efficient customer service, enhancing their shopping experience.
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The North America watermelon seeds industry accounted for the highest market share of 31.2% in 2024 because of the increasing demand for superfoods like watermelon seeds that are high in nutrients. With the rising adoption of plant-based diets, the seeds have become a favorite source of plant-based protein. With more and more consumers adopting vegetarian, vegan, or flexitarian diets, the market for plant-based sources of protein has increased in the region.
The U.S. watermelon seeds market is projected to be enhanced by growing consciousness among consumers about diet and health over the forecast period. Watermelon seeds have, in turn, been viewed increasingly by consumers as healthy snack food. They have comprehended such seeds due to their extremely high nutritional contents including protein, quality fat, and nutrients like zinc and magnesium. For instance, PepsiCo introduced "Seed Shots," a new watermelon seed snack line, in March 2022. This new product introduction reflects the company's initiative to expand its lines of snacks and cater to health-conscious consumers who seek healthy alternatives.
Watermelon production in Canada has recorded strong growth over the past two decades with increasing consumer demand and improved farm practices. This factor is, therefore, responsible for the growth in the market for watermelon seeds. In 2023, farmers recorded a record-high output of 36,283 tonnes, a 3.6% increase over the last year. The increase is even more dramatic in comparison to 2003, when output was only 3,041 tonnes—over a tenfold increase. The growth indicates Canada's increasing dominance of the watermelon seeds market and the increasing popularity of locally produced fruit.
The European watermelon seeds market accounted for 26.5% in 2024, driven by the increasing demand for plant-based diets. Regional consumers are consciously reducing meat consumption or adopting vegetarian and vegan lifestyles entirely, fueling demand for substitute protein sources. Watermelon seeds are rich in plant-based protein, good fats, and nutrients, rendering them a highly desired superfood. The growing awareness of sustainable foods and demand for organic, natural foods have contributed further to market growth.
The UK has witnessed an increasing demand for gluten-free and plant-based foods, and the watermelon seeds market has been growing as a result. With increasing awareness of sustainable consumption, British consumers are increasingly embracing superfoods in their diet. Watermelon seeds, which are high in protein and minerals, are now a popular snack and ingredient in protein bars, granola, and health foods, catering to the growing number of vegans and flexitarians.
Germany, with its large organic and health food market, is now one of the most dominant players in Europe's watermelon seeds market. Growing interest in functional foods and superfoods has fueled demand for nutrient-dense foods like watermelon seeds. With one of the largest plant-based food markets in Europe, Germany's focus on sustainability, natural foods, and alternative meats has fueled retail and online watermelon seed sales.
Italy, as a country with a rich culinary heritage, is quickly embracing health-oriented food trends, and consequently, demand for watermelon seeds is on the rise. The Mediterranean diet, which is centered on heart-healthy foods, is also well-suited to the nutritional content of watermelon seeds, including their antioxidant and cardiovascular benefits. Italian consumers are also using the seeds in baked products, snacks, and salads, further increasing their penetration into the market.
The Asia Pacific (APAC) is expected to hold 21.9% market share in watermelon seeds for the year 2024 in the global market because of superfood demand surge. Individuals seek foods rich in nutrients but carrying functional value, and thus people consume watermelon seeds. Heart disease, digestive health, and weight loss attributed to antioxidant property have made them one of the dietary options for health-conscious consumers. APAC countries are also seeing the trend of plant-based diet, further solidifying watermelon seeds' grip on traditional and modern health-conscious markets.
South Korea's rapidly growing health and wellness industry has fueled interest in superfoods like watermelon seeds. With the increased need for functional foods that boost overall health, consumers are opting for plant-based, protein-rich food options. Watermelon seeds are also in vogue due to Korea's snacking culture, with business conglomerates launching tasty, roasted, and organic versions to address changing consumer demands.
Japan's high regard for healthy food and focus on long life and health have boosted the watermelon seeds market. Japan's high preference for healthy plant-based foods, and expanding consumer interest in low-calorie, high-nutrition snacks, has made watermelon seeds a desired choice. Japanese food technology has also enabled adding watermelon seeds to breakfast cereal mixtures, bakery items, and health supplements, increasing market demand further.
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Role of Dietary Supplements and Nutraceuticals in Expanding Watermelon Seeds Market
Growing Health Benefits Experienced by Obese Segment on Consumption of Commodities
Influence of Low-Cost Substitutes on Watermelon Seeds Market
Impact of the Increase in Import and Export Duty on Market Development
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Key market players are investing significantly in research and development in order to expand their product offerings, which will play a role in the global watermelon seeds market, growing even more. The market is a competitive and dynamic market ranging from products having trade watermelon seeds, where market trends as well as the climate of competition rely greatly on the scale and type of events, and indeed the venue of their occurrence. To expand and flourish in a more competitive and emerging market scenario, watermelon seeds business should have business meetings, conventions, and other varieties of incidents as part of the watermelon seeds market.
How Hazera’s Seed Technology is Shaping the Future?
The watermelon seed market is set to grow at a fast pace in 2024 due to Hazera's investment in advanced seed breeding technology. The company is tackling farmers' primary issues, including crop damage by pests, climate change, and soil erosion, by creating disease-resistant and high-yielding watermelon seed varieties. Farmers will be more profitable from these new products since they will improve production, lower dependency on chemical pesticides, and yield more reliable crops. Moreover, better seed varieties will address the rising worldwide demand for strong and sustainable crops, especially in regions that are prone to severe weather. These seeds will ensure agribusiness companies are responsive to market trends and regulatory restrictions as the demand for organic and non-GMO fruits and vegetables continues to grow.
In addition, by fortifying its market positioning and acquiring new investments and alliances, Hazera's research-driven strategy will assist the global watermelon seeds industry in growing.
What Does the Future Hold for the Watermelon Seeds Market?
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global watermelon seeds market outlook is changing consistently because of the increasing awareness of their nutritional value among consumers, the growing demand for vegetable protein, and the increasing popularity of superfoods. Health-conscious consumers and advancements in seed breeding are leading substantial market growth in major regions such as North America, Europe, and Asia-Pacific. Nonetheless, obstacles such as supply chain disruption, increase in export-import duties, and affordable substitutes could dampen market growth. The market is nonetheless predicted to grow with sustained product innovation, expansion by big firms strategically, and growth of internet distribution channels, making watermelon seeds a common health ingredient across the globe.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 716.32 Million |
| Market size value in 2033 | USD 1262.56 Million |
| Growth Rate | 6.5% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Watermelon Seeds Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Watermelon Seeds Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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