Watermelon Seeds Market Size, Share, and Growth Analysis

Global Watermelon Seeds Market

Watermelon Seeds Market By Source (Natural, Conventional), By Type (raw, roasted), By Form (Powder, Oil), By Distribution Channel (Direct, Indirect), By End-Use Industry (Food industry, Nutraceuticals), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30H2188 | Region: Global | Published Date: March, 2025
Pages: 187 |Tables: 86 |Figures: 71

Format - word format excel data power point presentation

Watermelon Seeds Market Insights

Watermelon Seeds Market size was valued at USD 672.6 million in 2023 and is poised to grow from USD 716.32 million in 2024 to USD 1185.5 million by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global watermelon seeds market growth is attributed to growing consumer awareness of the enormous health benefits that watermelon seeds offer. Packed with protein, healthy fats, vitamins, and minerals, watermelon seeds have increasingly been considered a good snacking option. As more consumers grew progressively more health-conscious, the market saw a booming demand for superfoods that could easily be incorporated into daily diets. Watermelon seeds, which are rich in nutrients and exhibit antioxidant activity, are increasingly utilized as functional food in preventive medicine.

Moreover, the market is fueled by the growing tendency to consume plant-based diets. Watermelon seeds, being a source of plant-based protein, are increasingly being considered as a good option. The trend is further complemented by the growing food allergy and intolerance rate, with many consumers searching for gluten-free and allergen-free foodstuffs. Watermelon seeds, being gluten-free by nature, provide a healthy and safe choice for such consumers.

Besides, the increased use of watermelon seeds in the kitchen raised their demand in the market. Chefs and food enthusiasts have continued to experiment with watermelon seeds in various dishes, including salads, smoothies, and pastries. The use in cooking has prompted the utilization of watermelon seeds in everyday meals, thereby raising their demand. Seeds as a part of a gourmet dish or a garnish has driven the growth trend in markets, with buyers seeking fresh and healthy ingredients to incorporate into meals.

Market snapshot - 2025-2032

Global Market Size

USD 672.6 million

Largest Segment

Raw

Fastest Growth

Roasted

Growth Rate

6.5% CAGR

Global Watermelon Seeds Market ($ Bn)
Country Share for North America (%)

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Watermelon Seeds Market Segments Analysis

Global Watermelon Seeds Market is segmented by Source, Type, Form, Distribution Channel, End-Use Industry and region. Based on Source, the market is segmented into Natural and Conventional. Based on Type, the market is segmented into raw and roasted. Based on Form, the market is segmented into Powder and Oil. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on End-Use Industry, the market is segmented into Food industry, Nutraceuticals and Dietary supplements. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

How is the Pork Segment Shaping the Future of Meat Processing?

As per the 2024 global watermelon seeds market analysis, the raw segment dominant market share of 53.8% due to increasing knowledge about the nutritional benefits offered by raw watermelon seeds. Protein, healthy fats, vitamins, and minerals content of raw watermelon seeds have gained popularity among health-conscious consumers who seek nutrient-rich food. High iron and magnesium levels, antioxidant effects, and cardiovascular health support have been particularly valued for maintaining general well-being. Moreover, with increased numbers of individuals adopting vegetarian, vegan, and gluten-free lifestyles, there has been ongoing growth in demand for plant-based protein. Raw watermelon seeds, being a plant-based, organic option, fit perfectly with these types of diets. They are an excellent source of protein and healthy fats without the problems associated with animal products, thus making them a popular choice among those seeking health and individuals with dietary restrictions.

How E-Commerce is Revolutionizing Watermelon Seeds Market

Based on the global watermelon seeds market forecast, the online channel is expected to achieve a CAGR of 6.6% over the forecast period. Online channels provide the ease of purchasing products from home and also have several choices available online. This has made e-commerce websites a favorite among consumers. In addition, enhanced logistics, payment gateways, and customer support have enhanced the efficiency and dependability of online shopping. Consumers are now able to enjoy faster delivery times, secure payment options, and efficient customer service, enhancing their shopping experience.

Global Watermelon Seeds Market By Type

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Watermelon Seeds Market Regional Insights

Why is North America Leading Watermelon Seeds Market in 2024?

The North America watermelon seeds industry accounted for the highest market share of 31.2% in 2024 because of the increasing demand for superfoods like watermelon seeds that are high in nutrients. With the rising adoption of plant-based diets, the seeds have become a favorite source of plant-based protein. With more and more consumers adopting vegetarian, vegan, or flexitarian diets, the market for plant-based sources of protein has increased in the region.

U.S. Watermelon Seeds Market

The U.S. watermelon seeds market is projected to be enhanced by growing consciousness among consumers about diet and health over the forecast period. Watermelon seeds have, in turn, been viewed increasingly by consumers as healthy snack food. They have comprehended such seeds due to their extremely high nutritional contents including protein, quality fat, and nutrients like zinc and magnesium. For instance, PepsiCo introduced "Seed Shots," a new watermelon seed snack line, in March 2022. This new product introduction reflects the company's initiative to expand its lines of snacks and cater to health-conscious consumers who seek healthy alternatives.

Canada Watermelon Seeds Market

Watermelon production in Canada has recorded strong growth over the past two decades with increasing consumer demand and improved farm practices. This factor is, therefore, responsible for the growth in the market for watermelon seeds. In 2023, farmers recorded a record-high output of 36,283 tonnes, a 3.6% increase over the last year. The increase is even more dramatic in comparison to 2003, when output was only 3,041 tonnes—over a tenfold increase. The growth indicates Canada's increasing dominance of the watermelon seeds market and the increasing popularity of locally produced fruit.

How is Europe Driving Growth in Watermelon Seeds Market?

The European watermelon seeds market accounted for 26.5% in 2024, driven by the increasing demand for plant-based diets. Regional consumers are consciously reducing meat consumption or adopting vegetarian and vegan lifestyles entirely, fueling demand for substitute protein sources. Watermelon seeds are rich in plant-based protein, good fats, and nutrients, rendering them a highly desired superfood. The growing awareness of sustainable foods and demand for organic, natural foods have contributed further to market growth.

UK Watermelon Seeds Market

The UK has witnessed an increasing demand for gluten-free and plant-based foods, and the watermelon seeds market has been growing as a result. With increasing awareness of sustainable consumption, British consumers are increasingly embracing superfoods in their diet. Watermelon seeds, which are high in protein and minerals, are now a popular snack and ingredient in protein bars, granola, and health foods, catering to the growing number of vegans and flexitarians.

Germany Watermelon Seeds Market

Germany, with its large organic and health food market, is now one of the most dominant players in Europe's watermelon seeds market. Growing interest in functional foods and superfoods has fueled demand for nutrient-dense foods like watermelon seeds. With one of the largest plant-based food markets in Europe, Germany's focus on sustainability, natural foods, and alternative meats has fueled retail and online watermelon seed sales.

Italy Watermelon Seeds Market

Italy, as a country with a rich culinary heritage, is quickly embracing health-oriented food trends, and consequently, demand for watermelon seeds is on the rise. The Mediterranean diet, which is centered on heart-healthy foods, is also well-suited to the nutritional content of watermelon seeds, including their antioxidant and cardiovascular benefits. Italian consumers are also using the seeds in baked products, snacks, and salads, further increasing their penetration into the market.

What Factors Are Boosting Watermelon Seeds Demand in Asia Pacific?

The Asia Pacific (APAC) is expected to hold 21.9% market share in watermelon seeds for the year 2024 in the global market because of superfood demand surge. Individuals seek foods rich in nutrients but carrying functional value, and thus people consume watermelon seeds. Heart disease, digestive health, and weight loss attributed to antioxidant property have made them one of the dietary options for health-conscious consumers. APAC countries are also seeing the trend of plant-based diet, further solidifying watermelon seeds' grip on traditional and modern health-conscious markets.

South Korea Watermelon Seeds Market

South Korea's rapidly growing health and wellness industry has fueled interest in superfoods like watermelon seeds. With the increased need for functional foods that boost overall health, consumers are opting for plant-based, protein-rich food options. Watermelon seeds are also in vogue due to Korea's snacking culture, with business conglomerates launching tasty, roasted, and organic versions to address changing consumer demands.

Japan Watermelon Seeds Market

Japan's high regard for healthy food and focus on long life and health have boosted the watermelon seeds market. Japan's high preference for healthy plant-based foods, and expanding consumer interest in low-calorie, high-nutrition snacks, has made watermelon seeds a desired choice. Japanese food technology has also enabled adding watermelon seeds to breakfast cereal mixtures, bakery items, and health supplements, increasing market demand further.

Global Watermelon Seeds Market By Geography
  • Largest
  • Fastest

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Watermelon Seeds Market Dynamics

Watermelon Seeds Market Drivers

Role of Dietary Supplements and Nutraceuticals in Expanding Watermelon Seeds Market

  • The rise in demand for watermelon seeds in the food industry as dietary supplements and nutraceuticals will grow the market size in the forthcoming years. The launch of new products is predicted to play a crucial role in contributing to market globally. For instance, in the first quarter of 2023, East-West Seed India Private Limited, a major Indian business breeding and producing high-quality vegetable seeds for the tropics, introduced Yellow Munch F1 and Orange Munch watermelons in specialty color flesh for summer. The move is to counter consumer demand for quality innovative products with better flavor & taste and in different colors.

Growing Health Benefits Experienced by Obese Segment on Consumption of Commodities

  • An unhealthy diet and inactive lifestyle have resulted in obesity and cardiovascular diseases, hence triggering huge demand for watermelon seeds. This will, in turn, create new opportunities for growth in the global watermelon seeds market. A number of health benefits earned owing to the intake of watermelon seeds among the obese population, diabetics, and cardiovascular patients will dictate the market scenario in the coming years.

Watermelon Seeds Market Restraints

Influence of Low-Cost Substitutes on Watermelon Seeds Market

  • The availability of cheap alternatives with similar nutritional contents can decelerate the growth of the global watermelon seeds market until 2030. Demands can be redirected to other sources of plant proteins by consumers who are price-sensitive, reducing the demand for the market. Further, rising watermelon production costs due to supply chain constraints, inflation, and climate issues can also discourage industry growth.

Impact of the Increase in Import and Export Duty on Market Development

  • A rise in import and export tariffs will probably pose a significant threat to the global watermelon seeds industry in the future. Higher tariffs are predicted to increase the cost of production and distribution, hence retail prices. In addition, higher processing and packaging costs may discourage foreign trade, limiting the industry from expanding into new foreign markets and rendering profitability for industry players low.

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Watermelon Seeds Market Competitive Landscape

Key market players are investing significantly in research and development in order to expand their product offerings, which will play a role in the global watermelon seeds market, growing even more. The market is a competitive and dynamic market ranging from products having trade watermelon seeds, where market trends as well as the climate of competition rely greatly on the scale and type of events, and indeed the venue of their occurrence. To expand and flourish in a more competitive and emerging market scenario, watermelon seeds business should have business meetings, conventions, and other varieties of incidents as part of the watermelon seeds market.

Recent Developments

  • Syngenta Vegetable Seeds solidified its quality control activities during March 2024 with the establishment of a Seed Health Lab in India. Sophisticated seed testing equipment is based within the facility, and specialist seed health services are provided to Indian growers.
  • Bayer CropScience ventured into the watermelon seed business, in 2023, by riding the bandwagon of increased demand for plant-based protein sources. This is in accordance with the growing trend of consuming plant-based foods among consumers.
  • To cater to the changing requirements of farmers, Vilmorin & Cie established a research alliance with a premier agricultural research institute in 2023 to create new watermelon varieties with higher yields and disease resistance.
  • Emerald Seed Company went global to propagate its presence across the globe by providing new watermelon seed varieties, in 2023, which were customized to different climatic conditions. This move was a strategic plan to serve farmers globally and enable them to cultivate high-quality watermelons in different environments, enhancing crop stability, productivity, and profitability in different agricultural regions.

Top Companies List

  • Syngenta AG (Switzerland)
  • Bayer AG (Germany) 
  • Limagrain (France) 
  • Sakata Seed Corporation (Japan) 
  • Rijk Zwaan (Netherlands) 
  • Enza Zaden (Netherlands) 
  • HM.CLAUSE (France) 
  • East-West Seed (Thailand) 
  • Takii Seed (Japan) 
  • All-America Selections (USA) 
  • Advanta Seeds (India) 
  • Mahyco (India) 
  • Namdhari Seeds (India) 
  • Western Seed Company (USA) 
  • Seed Co Limited (Zimbabwe) 
  • Hazera Seeds (Netherlands) 
  • Vilmorin & Cie (France) 
  • United Genetics Seeds Co. (USA)

Watermelon Seeds Key Market Trends

Watermelon Seeds Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global watermelon seeds market outlook is changing consistently because of the increasing awareness of their nutritional value among consumers, the growing demand for vegetable protein, and the increasing popularity of superfoods. Health-conscious consumers and advancements in seed breeding are leading substantial market growth in major regions such as North America, Europe, and Asia-Pacific. Nonetheless, obstacles such as supply chain disruption, increase in export-import duties, and affordable substitutes could dampen market growth. The market is nonetheless predicted to grow with sustained product innovation, expansion by big firms strategically, and growth of internet distribution channels, making watermelon seeds a common health ingredient across the globe.

Report Metric Details
Market size value in 2023 USD 672.6 million
Market size value in 2032 USD 1185.5 million
Growth Rate 6.5%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Million
Segments covered
  • Source
    • Natural, Conventional
  • Type
    • Raw, Roasted
  • Form
    • Powder, Oil
  • Distribution Channel
    • Direct, Indirect
  • End-Use Industry
    • Food industry, Nutraceuticals, Dietary supplements
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Watermelon Seeds Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Watermelon Seeds Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Watermelon Seeds Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Watermelon Seeds Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Watermelon Seeds Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Watermelon Seeds Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Watermelon Seeds market size was valued at USD 672.0 Million in 2023 and is poised to grow from USD 711.0 Million in 2024 to USD 1,116.2 Million by 2032, growing at a CAGR of 5.8% in the forecast period (2025-2032).

Key market players are investing significantly in research and development in order to expand their product offerings, which will play a role in the global watermelon seeds market, growing even more. The market is a competitive and dynamic market ranging from products having trade watermelon seeds, where market trends as well as the climate of competition rely greatly on the scale and type of events, and indeed the venue of their occurrence. To expand and flourish in a more competitive and emerging market scenario, watermelon seeds business should have business meetings, conventions, and other varieties of incidents as part of the watermelon seeds market. 'Bayer AG', 'Syngenta Crop Protection AG', 'Groupe Limagrain Holding', 'Sakata Seed Group', 'Advanta Limited', 'TAKII & CO. LTD.', 'Mahindra Group', 'Rijk Zwaan Zaadteelt En Zaadhandel B.V.', 'Western Bio Vegetable Seeds Ltd', 'Mahyco', 'Corteva Agriscience', 'KWS SAAT SE & Co.', 'D.L.F. Seeds & Science', 'Invivo', 'Royal Barenbrug Group'

The rise in demand for watermelon seeds in the food industry as dietary supplements and nutraceuticals will grow the market size in the forthcoming years. The launch of new products is predicted to play a crucial role in contributing to market globally. For instance, in the first quarter of 2023, East-West Seed India Private Limited, a major Indian business breeding and producing high-quality vegetable seeds for the tropics, introduced Yellow Munch F1 and Orange Munch watermelons in specialty color flesh for summer. The move is to counter consumer demand for quality innovative products with better flavor & taste and in different colors.

Short-Term: There is a high demand for roasted, flavored, and organic watermelon seeds as snack foods because consumers are placing greater emphasis on nutrition and wellness. Due to their high protein, good fats, and vitamins, they are popular among vegan and health-oriented consumers. Online trends and direct-to-consumer (DTC) firms are also driving growth in this product category.

Why is North America Leading Watermelon Seeds Market in 2024?

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