Global Water Purifier Market

Water Purifier Market Size, Share, Growth Analysis, By Product Type(Point-of-use Filters (Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters)), By Category(RO Filters, UV Filters, Gravity Filters), By Portability(Portable Water Purifiers, Non-portable Water Purifiers), By Application(Residential, Commercial), By Region - Industry Forecast 2024-2031


Report ID: SQSG20D2019 | Region: Global | Published Date: July, 2001
Pages: 165 |Tables: 117 |Figures: 77

Water Purifier Market Insights

Water Purifier Market size was valued at USD 38.7 billion in 2019 and is poised to grow from USD 42.74 billion in 2023 to USD 95.4 billion by 2031, growing at a CAGR of 10.5% in the forecast period (2024-2031).

Rising disposable income in emerging economies drives the expansion of the water purifier market. Customers' purchasing power increases as their income levels rise, raising their standard of living. In addition, the increased supply of safe water by municipalities and the rise in the number of water recycling treatments are fueling the demand for water purification systems in developing nations. Due to population skill growth and an increase in employment in service-oriented industries, certain emerging economies, including Brazil and China, have seen their discretionary income surge. As a result, there was an increase in the need for water purification systems in these industries, which has contributed to the growth of the water purifier market.

Hygiene methods have become more popular as global population concerns about health and wellbeing have grown. This is a crucial element that significantly aids in the expansion of the global industry. Additionally, the health of consumers in numerous places has improved due to the wide availability of healthcare services, changes in economic and social systems, and enhanced diagnostics. The demand for purifiers is therefore fueled by an increase in health awareness and an increase in the occurrence of waterborne infections.

US Water Purifier Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 38.7 billion

Largest Segment

Commercial

Fastest Growth

Commercial

Growth Rate

10.5% CAGR

Global Water Purifier Market ($ Bn)
Country Share for Asia Pacific Region (%)
Country Share for Europe Region (%)

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Water Purifier Market Segmental Analysis

The Global Water Purifier Market is segmented based on product type, category, portability, application, and region. Based on Product Type, Water Purifier Market is categorized into Point-of-use Filters and Point-of-entry Filters. The Point-of-use segment is further categorized into Under the Counter Filters, Counter Top Filters, Pitcher Filters, and Faucet-mounted Filters. Based on Category, Water Purifier Market is categorized into RO Filters, UV Filters, and Gravity Filters. Based on Portability, Water Purifier Market is categorized into Portable Water Purifiers and Non-portable Water Purifiers. Based on Application, Water Purifier Market is categorized into Residential and Commercial. Based on region, Water Purifier Market is categorized into North America, Europe, Asia Pacific, The Middle East and Africa, and Latin America.

Water Purifier Market Analysis by Product Type

On the basis of product type, the point-of-use segment is currently dominating the global water purifier market. Point-of-use filters are compacted units that can be easily installed without taking up a lot of room. These filters are suited for light applications where water is utilized because of their modest volume capacity. Countertop filters accounted for a significant revenue share in the market for point-of-use water filters. A growing number of people are using RO point-of-use water filters because of their high water output and compact designs.

The market's second-largest product category is the point-of-entry filter segment. These systems are best used for domestic purposes and are typically installed at the mainline where raw water enters the home. Whole-house filters are the name given to these filters. The restroom, kitchen, refrigerator, toilet, and washing machine all receive the treated water. In comparison to point-of-use filters, point-of-entry filters are more expensive and have higher water treatment volumes.

Water Purifier Market Analysis by Category

On the basis of category, the RO filters segment is expected to dominate the global water purifier market over the forecast period. The premium RO water filters are made to generate high-quality bottled water. These advanced filters can get rid of 99 percent of pollutants. Due to their superior barrier against damaging minerals, RO filters are strongly suggested for treating hard water. These RO filters frequently block vital minerals like calcium, magnesium, and iron that affect water flavor.

The market's second-largest share belonged to the gravity filters sector. By the power of gravity, water is filtered in these filters. Water is filtered as it naturally flows from the top compartment to the bottom compartment. Additionally, gravity-based water filters are less expensive, simple to install anywhere, and powered neither by electricity nor running water. These kinds of filters have a long lifespan if properly & promptly replaced.

Global Water Purifier Market By Application, 2023 (%)

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Water Purifier Market Regional Insights

Based on the region, the Asia Pacific region currently dominates the global water purifier market. Asia Pacific held the greatest market share for water purifiers globally in 2021. Japan is the second-largest stockholder after China. Although there is a lower adoption rate of these filtration devices in India, public awareness of waterborne illnesses and the harmful effects they have on the body's health is rising. A.O. Smith Corporation, Brita LP, as well as other large global players are also making significant investments in the Indian water purification sector. India is projected to expand at the quickest rate during the predicted period as a result. Developed nations with high rates of product penetration for water filtration include Japan, South Korea, Australia, and New Zealand.

The second-largest market share in the market was accounted for by Europe. Germany has the greatest market share in Europe, followed by the United Kingdom. The main element fueling the market's expansion in Europe is the rise in tap water usage. The third-largest market share belonged to North America. Due to the existence of various water purifier producers in the area and the developed market, the US is the main contributor to the growth of the North American market, followed by Canada. The majority of Americans are aware of how important clean water is. In order to have access to clean water, the majority of homes employ these purifying devices.

Global Water Purifier Market By Region, 2024-2031
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  • Fastest

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Water Purifier Market Dynamics

Water Purifier Market Drivers

  • Multiple advantages of using water filters to support the market growth: Water purifiers provide safe drinking water by removing dangerous bacteria, viruses, and other pollutants. Giardia and cryptosporidium removal reduces the risk of gastrointestinal disease by 33%. Additionally, it gets rid of chlorine and its metabolites and lessens the risk of rectal and bladder cancer. Additionally, drinking clean water helps to maintain an optimal energy level, enhance skin health, reduce weight, and strengthen the body's overall immune system. The value of water's flavor and taste improves with water purification. As a result, using clean and safe water when cooking preserves the flavor of the dish. Minerals are removed by household water filters, which can lower the water's overall quality. The purification at the water entrance point extends the piping's life and greatly reduces maintenance costs.

Water Purifier Market Restraints

  • High filter maintenance costs to limit the market expansion: The filters used for water purification must be changed on schedule in order to maintain the quality of the water. Depending on the product type and technology used in the purification systems, different filters have different criteria for replacement. Point-of-entry filters typically need to be replaced every 5 to 6 years, whereas POU filters need to be changed every 6 to 12 months. As a result, the water filtration system's overall maintenance expense significantly rises. As a result, one of the biggest obstacles to the expansion of the water purifier market is the high cost of filters.

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Water Purifier Market Competitive Landscape

The well-known market participants are concentrating on releasing high-quality products with cutting-edge water purifying techniques. The major tactic employed by the market leaders for their success is a wide product portfolio, complemented by superior operational efficiency & new technologies. Additionally, filter pitchers and purifiers equipped with Wi-Fi are now available on the market. To meet the growing demand for potable water, market players are anticipated to provide more cutting-edge goods and services.

Water Purifier Market Top Players Company Profiles

  • Amway Corporation
  • A.O. Smith Corporation
  • Eureka Forbes Limited
  • Pentair plc
  • LG Electronics Inc.
  • Panasonic Corporation
  • Unilever N.V.
  • Kent RO Systems Ltd.
  • Whirlpool Corporation
  • Brita GmbH
  • Aquasana, Inc.
  • Coway Co., Ltd.
  • General Electric Company
  • Tata Chemicals Ltd.
  • Pureit Water Purifiers (HUL)
  • Blue Star Ltd.
  • EcoWater Systems LLC
  • 3M Company
  • Koninklijke Philips N.V.
  • Honeywell International Inc.

Water Purifier Market Recent Developments

  • In January 2022, Whirlpool Corporation announced its transfer to a new facility in Pune in order to introduce cutting-edge technology into its products. The Global Technology & Engineering Center (GTEC) is a key component of Whirlpool's global product research and development and one of the company's biggest innovation hubs worldwide. IoT, Industry 4.0, and other cutting-edge technologies are among those that GTEC is working to create.

Water Purifier Key Market Trends

  • Increasing popularity of Smart Purification: The advent of smart purifiers with cutting-edge technologies is a recent trend seen in the industry. Smart purifiers are simple to use and have a multi-stage purifying system. These filters keep an eye on how much water is being used and change the settings as needed. Additionally, smart purifiers are made to send alerts and notifications to users when their maintenance cycle is complete. Customers are increasingly requesting feature-rich purifiers as their living standards and purchasing power rise, particularly in developing nations in the Asia Pacific and the Middle East. This is creating market growth potential. Therefore, it is anticipated that throughout the projection period, demand for these purifiers will increase due to the quick development of such smart technology-based purifiers.

Water Purifier Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to the analysis, the global water purifier market is currently led by countries in the Asia Pacific region, due to the increasing installations of water purifiers in this region. Along with this, the RO filters segment is projected to lead the market due to the various advantages associated with it, over the forecast period.

Report Metric Details
Market size value in 2023 USD 38.7 billion
Market size value in 2031 USD 95.4 billion
Growth Rate 10.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Point-of-use Filters (Under the Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters), Point-of-entry Filters
  • Category
    • RO Filters, UV Filters, Gravity Filters
  • Portability
    • Portable Water Purifiers, Non-portable Water Purifiers
  • Application
    • Residential, Commercial
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Amway Corporation
  • A.O. Smith Corporation
  • Eureka Forbes Limited
  • Pentair plc
  • LG Electronics Inc.
  • Panasonic Corporation
  • Unilever N.V.
  • Kent RO Systems Ltd.
  • Whirlpool Corporation
  • Brita GmbH
  • Aquasana, Inc.
  • Coway Co., Ltd.
  • General Electric Company
  • Tata Chemicals Ltd.
  • Pureit Water Purifiers (HUL)
  • Blue Star Ltd.
  • EcoWater Systems LLC
  • 3M Company
  • Koninklijke Philips N.V.
  • Honeywell International Inc.
Customization scope

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  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Water Purifier Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Water Purifier Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Water Purifier Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Water Purifier Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Water Purifier Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Water Purifier Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Water Purifier Market size was valued at USD 38.7 billion in 2019 and is poised to grow from USD 42.74 billion in 2023 to USD 95.4 billion by 2031, growing at a CAGR of 10.5% in the forecast period (2024-2031).

The well-known market participants are concentrating on releasing high-quality products with cutting-edge water purifying techniques. The major tactic employed by the market leaders for their success is a wide product portfolio, complemented by superior operational efficiency & new technologies. Additionally, filter pitchers and purifiers equipped with Wi-Fi are now available on the market. To meet the growing demand for potable water, market players are anticipated to provide more cutting-edge goods and services. 'Amway Corporation', 'A.O. Smith Corporation', 'Eureka Forbes Limited', 'Pentair plc', 'LG Electronics Inc.', 'Panasonic Corporation', 'Unilever N.V.', 'Kent RO Systems Ltd.', 'Whirlpool Corporation', 'Brita GmbH', 'Aquasana, Inc.', 'Coway Co., Ltd.', 'General Electric Company', 'Tata Chemicals Ltd.', 'Pureit Water Purifiers (HUL)', 'Blue Star Ltd.', 'EcoWater Systems LLC', '3M Company', 'Koninklijke Philips N.V.', 'Honeywell International Inc.'

Multiple advantages of using water filters to support the market growth: Water purifiers provide safe drinking water by removing dangerous bacteria, viruses, and other pollutants. Giardia and cryptosporidium removal reduces the risk of gastrointestinal disease by 33%. Additionally, it gets rid of chlorine and its metabolites and lessens the risk of rectal and bladder cancer. Additionally, drinking clean water helps to maintain an optimal energy level, enhance skin health, reduce weight, and strengthen the body's overall immune system. The value of water's flavor and taste improves with water purification. As a result, using clean and safe water when cooking preserves the flavor of the dish. Minerals are removed by household water filters, which can lower the water's overall quality. The purification at the water entrance point extends the piping's life and greatly reduces maintenance costs.

Increasing popularity of Smart Purification: The advent of smart purifiers with cutting-edge technologies is a recent trend seen in the industry. Smart purifiers are simple to use and have a multi-stage purifying system. These filters keep an eye on how much water is being used and change the settings as needed. Additionally, smart purifiers are made to send alerts and notifications to users when their maintenance cycle is complete. Customers are increasingly requesting feature-rich purifiers as their living standards and purchasing power rise, particularly in developing nations in the Asia Pacific and the Middle East. This is creating market growth potential. Therefore, it is anticipated that throughout the projection period, demand for these purifiers will increase due to the quick development of such smart technology-based purifiers.

Based on the region, the Asia Pacific region currently dominates the water purifier market. Asia Pacific held the greatest market share for water purifiers globally in 2021. Japan is the second-largest stockholder after China. Although there is a lower adoption rate of these filtration devices in India, public awareness of waterborne illnesses and the harmful effects they have on the body's health is rising. A.O. Smith Corporation, Brita LP, as well as other large players are also making significant investments in the Indian water purification sector. India is projected to expand at the quickest rate during the predicted period as a result. Developed nations with high rates of product penetration for water filtration include Japan, South Korea, Australia, and New Zealand.

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Global Water Purifier Market

Product ID: SQSG20D2019

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