Global Portable Air Purifier Market

Global Portable Air Purifier Market Size, Share, Growth Analysis, By Technique(High-efficiency Particulate Air (HEPA), Activated Carbon Filtration), By Distribution channel(Supermarkets/Hypermarkets, Online Stores) - Industry Forecast 2023-2030


Report ID: SQMIG20L2027 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 64 | Figures: 66

Global Portable Air Purifier Market Insights

Portable Air Purifier Market size was valued at USD 13.02 billion in 2021 and is poised to grow from USD 13.97 billion in 2022 to USD 26.34 billion by 2030, growing at a CAGR of 7.3% during the forecast period (2023-2030).

The Global Portable Air Purifier market has witnessed significant growth and advancements in recent years. The increasing awareness among consumers about the detrimental effects of air pollution and related health issues is expected to positively influence the sales of portable air purifiers. Market players offering innovative products and robust after-sales services are contributing to the rise in sales. Growing concerns about air quality have driven the global demand for air purifiers, particularly portable ones, as disposable income rises and lifestyles change. Hypermarkets' popularity in developed and underdeveloped countries, driven by urbanization and a growing working-class population, along with competitive pricing, has further boosted the portable air purifier market. In the healthcare sector, HVAC systems are being utilized to purify airborne particles, contributing to market growth. The cost-effectiveness of portable air purifiers has increased their demand among the emerging middle class. The surge in pollution levels worldwide has prompted greater use of portable air purifiers to improve ventilation and comfort in enclosed spaces.

US Portable Air Purifier Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 13.02 billion

Largest Segment

HEPA filters

Fastest Growth

HEPA filters

Growth Rate

7.3% CAGR

Global Portable Air Purifier Market ($ Bn)
Country Share for North America Region (%)
Global Portable Air Purifier Market By Technique ($ Bn)
Global Portable Air Purifier Market By Technique (%)

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Global Portable Air Purifier Market Segmental Analysis

Global Portable Air Purifier Market is segmented on the basis of Type, Technique, Distribution channel, and region. By Type, the market is segmented into Dust Collectors, Fume & Smoke Collectors, Other. By Technique, the market is segmented into High-efficiency Particulate Air (HEPA), Activated Carbon Filtration, Others. By Distribution channel, the market is segmented into Supermarkets/Hypermarkets, Online Stores, Convenience Stores, Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Portable Air Purifier Market Analysis By Technique

HEPA filters is the dominant segment in the portable air purifier market. These filters are highly effective at capturing airborne particles such as dust, pollen, pet dander, and other allergens. They can remove particles as small as 0.3 microns with an efficiency of 99.97%. Due to their superior performance and proven track record, HEPA filters are widely preferred by consumers and recommended by health experts for improving indoor air quality.

On the other hand, Activated carbon filters are the fastest-growing segment in the portable air purifier market. These filters are known for their ability to adsorb and eliminate harmful gases, odors, and volatile organic compounds (VOCs) from the air. As concerns about indoor air pollution and chemical exposure increase, the demand for portable air purifiers equipped with activated carbon filters has been rising rapidly. These filters provide an additional layer of protection, making them popular among consumers seeking comprehensive air purification solutions.

Portable Air Purifier Market Analysis By Distribution channel

Online stores have emerged as the dominant segment due to their convenience and widespread reach. Consumers prefer purchasing air purifiers online as it offers a vast selection of products from various brands and allows easy comparison of features and prices. Moreover, the ease of doorstep delivery and the availability of customer reviews and ratings aid in making informed purchase decisions. The rise in e-commerce platforms and the increasing penetration of smartphones and internet access globally have significantly contributed to the dominance of online stores in this market.

On the other hand, Supermarkets and hypermarkets represent the fastest-growing distribution channel for portable air purifiers. These retail outlets have a strong presence in both urban and rural areas, attracting a wide customer base. The convenience of physically examining products before purchase, coupled with the immediate availability of products, appeals to consumers. Additionally, the growing awareness of air pollution and health concerns has prompted supermarkets and hypermarkets to dedicate shelf space to air purifiers, further driving the segment's growth. The ability of these retail giants to offer competitive pricing and promotional deals also contributes to the increased adoption of portable air purifiers through this distribution channel.

Global Portable Air Purifier Market By Technique, 2021 (%)

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Global Portable Air Purifier Market Regional Insights

North America is the dominant region in the global portable air purifier market. This prominence can be attributed to several factors. Firstly, there is a high level of awareness among consumers in North America regarding air pollution and its adverse health effects, driving the demand for portable air purifiers. Concerns about indoor air quality and the rising prevalence of respiratory diseases have further accelerated the adoption of these devices in residential, commercial, and healthcare settings. Moreover, strict environmental regulations and initiatives to combat air pollution in countries like the United States and Canada have propelled the market for portable air purifiers. These regulations have encouraged both consumers and businesses to invest in air purification solutions to improve air quality and ensure a healthier living and working environment.

On the other hand, Asia Pacific is the fastest-growing region in the Portable Air Purifier market. The region's rapid growth is attributed to several key factors. Firstly, increasing urbanization and industrialization in countries like China, India, Japan, and South Korea have resulted in heightened air pollution levels, leading to a greater need for air purification solutions. Secondly, rising disposable income and changing lifestyles in the region have encouraged consumers to invest in products that enhance indoor air quality and provide a healthier living environment. The growing awareness of the health hazards associated with air pollution has also contributed to the surge in demand for portable air purifiers. Additionally, government initiatives in various Asia-Pacific countries to combat air pollution and promote cleaner air have boosted the adoption of portable air purifiers. The increasing emphasis on sustainable and eco-friendly technologies is driving the market further, making Asia-Pacific a highly promising region for the portable air purifier industry.

Global Portable Air Purifier Market By Geography, 2023-2030
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  • Fastest

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Global Portable Air Purifier Market Dynamics

Portable Air Purifier Market Drivers

Increasing Awareness of Air Pollution and Health Concerns

  • Growing awareness among consumers about the adverse effects of air pollution on health is driving the demand for portable air purifiers. People are becoming more conscious of indoor air quality and its impact on respiratory health, leading to an increased adoption of air purifiers.

Technological Advancements and Innovations

  • Continuous advancements in air purification technologies have led to the development of more efficient and effective portable air purifiers. Innovations such as HEPA filters, activated carbon filters, and smart air purifiers with IoT capabilities have significantly enhanced the performance and convenience of these devices, stimulating market growth.

Portable Air Purifier Market Restraints

High Initial Cost

  • The cost of portable air purifiers can be relatively high, especially for models equipped with advanced filtration technologies. This can act as a restraint, limiting the adoption of these devices, particularly in price-sensitive markets.

Limited Effectiveness in Large Spaces

  • Portable air purifiers may have limited efficiency in purifying air in large areas or open spaces. Their effectiveness might be more pronounced in smaller rooms, which could deter some consumers from investing in these devices for larger living or working spaces.

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Global Portable Air Purifier Market Competitive Landscape

The Global Portable Air Purifier Market is fiercely competitive, with numerous manufacturers vying for market share. Companies in this market are continuously striving to develop innovative and advanced portable air purifiers to cater to increasing consumer demand for improved indoor air quality. Major players focus on product differentiation, technological advancements, and strategic collaborations to gain a competitive edge. Additionally, branding, marketing, and after-sales services play crucial roles in attracting and retaining customers. The market is characterized by intense competition, with companies regularly monitoring market trends and consumer preferences to stay ahead in this rapidly evolving industry.

Portable Air Purifier Market Top Player’s Company Profiles

  • Unilever PLC (UK)
  • Sharp Electronics Corporation (Japan)
  • Samsung Electronics Co., Ltd. (South Korea)
  • LG Electronics (South Korea)
  • Panasonic Corporation (Japan)
  • Whirlpool Corporation (US)
  • Dyson (UK)
  • Carrier (US)

Portable Air Purifier Market Recent Developments

  • In December 2021, Philips introduced a multifunctional air purifier with three modes - purify, heat, and fan, known for its highly efficient three layers of HEPA filtration. These innovations demonstrate the continuous efforts of these companies to offer advanced and effective air purification solutions.
  • In February 2022, LG Electronics revealed plans to launch a wearable air purifier in Qatar, equipped with an automatic fan airflow control system.
  • In March 2023, Blueair unveiled its latest air purifier line, the Blue Pure Max, featuring cutting-edge technologies such as maximum filtration, stylish Swedish design, and minimal noise. The smart device allows easy access and control for users.

Global Portable Air Purifier Key Market Trends

  • Growing Awareness of Indoor Air Quality: One of the key market trends in the global portable air purifier market is the increasing awareness of indoor air quality among consumers. As people become more conscious of the health risks associated with indoor air pollution, there is a rising demand for portable air purifiers that can effectively remove pollutants and allergens from indoor spaces. Factors such as urbanization, industrialization, and the prevalence of respiratory diseases have contributed to this trend, leading consumers to prioritize air purification solutions for their homes, offices, and other enclosed spaces.
  • Technological Advancements and Smart Features: Another significant trend in the portable air purifier market is the continuous advancement of technology and the integration of smart features into these devices. Manufacturers are investing in research and development to enhance the performance, efficiency, and convenience of portable air purifiers. Smart air purifiers equipped with IoT capabilities, Wi-Fi connectivity, and mobile app controls are gaining popularity as they allow users to monitor and control indoor air quality remotely. Moreover, features like air quality sensors, filter replacement indicators, and energy-efficient operations are becoming standard offerings in the market, appealing to tech-savvy consumers seeking more sophisticated and user-friendly air purifiers.

Global Portable Air Purifier Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Portable Air Purifier Market analysis, the market is experiencing growth due to increasing consumer awareness of air pollution's health impacts. Opportunities arise from innovative products and after-sales services provided by market players, coupled with rising concerns about indoor air quality. Growing disposable income and changing lifestyles also contribute to market expansion. However, challenges include the need to develop efficient and cost-effective air purifiers, ensuring compatibility with emerging technologies, and addressing market saturation. Additionally, competition from HVAC systems and the demand for larger, whole-house purification solutions pose challenges.

Report Metric Details
Market size value in 2021 USD 13.02 billion
Market size value in 2030 USD 26.34 billion
Growth Rate 7.3%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Technique
    • High-efficiency Particulate Air (HEPA), Activated Carbon Filtration, Others
  • Distribution channel
    • Supermarkets/Hypermarkets, Online Stores, Convenience Stores, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Unilever PLC (UK)
  • Sharp Electronics Corporation (Japan)
  • Samsung Electronics Co., Ltd. (South Korea)
  • LG Electronics (South Korea)
  • Panasonic Corporation (Japan)
  • Whirlpool Corporation (US)
  • Dyson (UK)
  • Carrier (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Portable Air Purifier Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Portable Air Purifier Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Portable Air Purifier Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Portable Air Purifier Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Portable Air Purifier Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Portable Air Purifier Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Portable Air Purifier Market size was valued at USD 13.02 billion in 2021 and is poised to grow from USD 13.97 billion in 2022 to USD 26.34 billion by 2030, growing at a CAGR of 7.3% during the forecast period (2023-2030).

The Global Portable Air Purifier Market is fiercely competitive, with numerous manufacturers vying for market share. Companies in this market are continuously striving to develop innovative and advanced portable air purifiers to cater to increasing consumer demand for improved indoor air quality. Major players focus on product differentiation, technological advancements, and strategic collaborations to gain a competitive edge. Additionally, branding, marketing, and after-sales services play crucial roles in attracting and retaining customers. The market is characterized by intense competition, with companies regularly monitoring market trends and consumer preferences to stay ahead in this rapidly evolving industry. 'Honeywell International, Inc. (US)', 'IQAir (Switzerland)', 'Koninklijke Philips N.V. (Netherlands)', 'Unilever PLC (UK)', 'Sharp Electronics Corporation (Japan)', 'Samsung Electronics Co., Ltd. (South Korea)', 'LG Electronics (South Korea)', 'Panasonic Corporation (Japan)', 'Whirlpool Corporation (US)', 'Dyson (UK)', 'Carrier (US)'

Growing awareness among consumers about the adverse effects of air pollution on health is driving the demand for portable air purifiers. People are becoming more conscious of indoor air quality and its impact on respiratory health, leading to an increased adoption of air purifiers.

Growing Awareness of Indoor Air Quality: One of the key market trends in the global portable air purifier market is the increasing awareness of indoor air quality among consumers. As people become more conscious of the health risks associated with indoor air pollution, there is a rising demand for portable air purifiers that can effectively remove pollutants and allergens from indoor spaces. Factors such as urbanization, industrialization, and the prevalence of respiratory diseases have contributed to this trend, leading consumers to prioritize air purification solutions for their homes, offices, and other enclosed spaces.

North America is the dominant region in the global portable air purifier market. This prominence can be attributed to several factors. Firstly, there is a high level of awareness among consumers in North America regarding air pollution and its adverse health effects, driving the demand for portable air purifiers. Concerns about indoor air quality and the rising prevalence of respiratory diseases have further accelerated the adoption of these devices in residential, commercial, and healthcare settings. Moreover, strict environmental regulations and initiatives to combat air pollution in countries like the United States and Canada have propelled the market for portable air purifiers. These regulations have encouraged both consumers and businesses to invest in air purification solutions to improve air quality and ensure a healthier living and working environment.

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Global Portable Air Purifier Market

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