USD 1.5 billion
Global Volumetric Video Market Size, Share, Growth Analysis, By Volumetric Capture(Hardware, Software), By Application(Sports, Events), By Content(Projectors, AR/VR head mounted display (HMD)) - Industry Forecast 2024-2031
Report ID:
SQMIG45I2144 |
Region:
Global |
Published Date: February, 2024
Pages:
242
|
Tables:
94 |
Figures:
75
Global Volumetric Video Market Insights
Volumetric Video Market size was valued at USD 1.5 billion in 2019 and is poised to grow from USD 1.9 billion in 2023 to USD 16.24 billion by 2031, growing at a CAGR of 26.9% in the forecast period (2024-2031).
Volumetric capture, also known as volumetric video, is a method of capturing a three-dimensional space, such as a location or performance. This type of document collects data that can be viewed on flat screens, 3D displays, and VR goggles. Volumetric video is an interesting and rapidly evolving technology. As a 'new' area, its applications are constantly being refined, including holograms, digital humans, gaming, training, brand experiences, metaverse experiences, and much more. The capture stage is an important part of the volumetric video, and there are now several volumetric capture studios operating around the world. Furthermore, several companies have emerged in the volumetric video application space, offering specific document management capabilities to monitor and craft experiences with the often-large volumetric capture data.
The increased use of AR/VR application devices around the world is one of the major factors driving the growth of the market. The prevalence of content distribution devices driving demand for 3d graphics, as well as the use of volumetric video by medical practitioners to visualize body parts in a better and simpler way, are driving the market growth. Increased demand for 3D/360° content in the entertainment sector, as well as a rise in the number of studios involved in volumetric content production for movie making and gaming applications, all have an impact on the market. Furthermore, rapid urbanization, an increase in the consumption for the enhanced match viewing experience, and an increase in demand for specialized healthcare image-guided surgery all benefit the market.
The integration of augmented reality (AR) in marketing aims to improve consumer relationships, increase sales, and add value to the customer experience. AR is a cutting-edge tool that enables marketing brands to engage with clients via their mobile devices. It creates a new digital experience that strengthens the bond between customers and marketing brands (online and offline). Based on SQ analysis we found that by 2031, 32% of customers will be regular AR users, and 73% of smartphone AR users will be extremely satisfied with the interactive visual experiences. These AR retail statistics demonstrate that advanced AR technology has been accepted by the global market.
US Volumetric Video Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
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Fastest Growth
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Growth Rate
26.9% CAGR
Global Volumetric Video Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Volumetric Video Market Size By Application 2022-2028 ($ Bn)
Global Volumetric Video Market Size By Application 2022-2028 (%)
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Global Volumetric Video Market Segmental Analysis
Global Volumetric Video market is segmented based on volumetric capture, application, content, and region. The Volumetric Video Market is segmented based on volumetric captures such as Hardware, Software, and Services. Based on content, the Volumetric Video Market is segmented into Projectors, AR/VR head mounted display (HMD), Smartphones, and Volumetric displays. Based on region, the global Volumetric Video Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Volumetric Video Market Analysis by Application
During the forecast period, the volumetric video market for signage and advertisement applications has dominated the market and is expected to grow at the highest rate of CAGR. The demand for volumetric video is being driven by creative advertising because it is a spectacular technology that can be used at corporate events, product launches, and promotional events. The growth of digital signage will drive demand for better advertising content and, as a result, volumetric video demand in the coming years. Customer engagement is becoming increasingly important as competition heats up. Volumetric videos could benefit businesses by assisting in the development of new and unique content, increasing consumer appeal, and maximizing revenue.
Global Volumetric Video Market By Application, 2021 (%), 2023 (%)
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Global Volumetric Video Market Regional Insights
North America is expected to have the largest market share. Growing demand from sports TV broadcasters for new tactics to spice up live coverage in the region is accelerating the demand for volumetric video. The volumetric video involves the use of digitalized 3D spatial information rendered by computer systems to create a digital space from which videos can be generated from any angle. The technology has sparked considerable interest in the region's sporting world and is gaining traction in the entertainment industry. TV broadcasters’ experiment with new strategies to spice up live coverage, including some truly bizarre sports coverage. These factors are accelerating the demand in the region and are expected to dominate the market over the forecast year.
Global Volumetric Video Market By Geography, 2022-2028, 2024-2031
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- Fastest
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Global Volumetric Video Market Dynamics
Volumetric Video Market Driver
- 360° video is a compelling and interactive video content technology that enables viewers to rotate the video display to any angle they want. The increased viewer accessibility of watching a video from various potential angles is expected to increase demand for 360° video during the forecast period. Furthermore, various market players are focusing on incorporating volumetric video software tools for user convenience. Various major video streaming platforms around the world are launching 360° video platforms to improve viewers' viewing experiences. For instance, 4DREPLAY (a provider of 4D unique video solution technology) has released a new media drama series (Dangerous Couples) created with 4DReplay, a 360-degree video technology. Based on our in-depth analysis of the market, we also found that this technology was used for the first time in the history of Korean new media platform dramas. As a result, the demand for 360° video content is increasing in the entertainment sector, driving the growth of the global volumetric video market.
- Volumetric video is quickly becoming popular in applications such as media, sports, and entertainment, and tech conglomerates have already introduced volumetric VR studios to improve the viewer experience. As a result, market participants are focusing on specific applications to gain a competitive advantage in the market. The growing popularity of sporting events, as well as the growing demand for a better match viewing experience, are driving players to innovate and develop products that cater to observer preferences.
Volumetric Video Market Restraint
- For action scenes in movies or recording musical concerts, a volumetric capture solution requires a significant initial financial investment. Professional recording studios use systems that include multiple cameras positioned around the subjects to capture the performance from every angle and turn these shots into holograms for high-end volumetric video captures. Some studios use much more than 100 cameras to capture the holograms, including Canon's Volumetric Studio Kawasaki and Microsoft's Mixed Reality Capture Studios. The high cost of cameras, processors, and specialized digital imaging equipment is what makes the technology so expensive, which is expected to affect the demand for volumetric video over the forecast year.
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Global Volumetric Video Market Competitive Landscape
Volumetric Video manufacturers continue to prioritize technological advancements in the product. Such developments, combined with competitive pricing, are likely to help them increase their market share during the forecast period. Companies are investing heavily in R&D to overcome the challenges associated with using Volumetric Video and to improve product quality. For instance, Microsoft creates services, software, and hardware devices that provide new opportunities, increased convenience, and increased societal value. Microsoft's products and services are divided into eight (8) categories: applications and infrastructure, data and artificial intelligence (AI), developer tools, powerful platforms, modern workplace, business applications, security, and gaming.
Microsoft's Mixed Reality Capture Studios record holographic video holograms to measure the quality and people. On VR, AR, and 2D screens, the viewer can communicate with the holograms. The company operates approximately 120 subsidiaries in North America, Europe, South America, the Middle East, and Asia.
Volumetric Video Market Top Player's Company Profiles
- Microsoft Corporation
- Intel Corporation
- Facebook, Inc.
- Light Field Lab, Inc.
- 8i Limited
- The Foundry Visionmongers Ltd.
- OTOY Inc.
- Stereolabs Inc.
- Unity Technologies, Inc.
- Dassault Systemes SE
RealView Imaging Ltd. - Holoxica Ltd.
- Volograms Ltd.
- Raytrix GmbH
- Voxon Photonics Pty Ltd.
- Holografika Kft.
- Threekit, Inc.
- Arcturus Industries, Inc.
- Looking Glass Factory, Inc.
- Cognitivescale, Inc.
Volumetric Video Market Recent Development
- In April 2022, Avatar Dimension announced the release of a portable, mobile version of its volumetric Microsoft Mixed Reality Capture Studio. It can now be moved and built-in other places.
- In March 2022, ESPN used 3D volumetric video for the first time in a live full-game NBA match broadcast. The project is the result of a partnership between ESPN Edge, NBA, Disney Media & Entertainment Distribution Technology, and Canon. Canon's Free-Viewpoint Video system is used, with over 100 data capture cameras strategically placed around the basketball court.
Global Volumetric Video Key Market Trends
- The use of 3D holograms for online purchasing has increased the demand for volumetric video with the rise of AR technology in retail and e-commerce. Video content has been shown to increase traffic to e-commerce or online retail websites and assist customers in purchasing the right products. For instance, In April 2021, Arcturus and ANAYI (Japanese clothing brand) highlighted their new spring and summer collection 2021 by releasing 19 original volumetric videos. Customers can use any browser to select a video from their desktop and view a model in motion from any angle, along with a close-up to see how the textile would drape and move with the wearer. Potential customers can also use web-based AR to place a 3D hologram of the model in their room by tapping the 3D hologram button or scanning a QR code on their mobile device. As a result, the growing demand for augmented reality (AR) technology in retail and e-commerce is propelling the global market.
- Demand for digital marketing solutions was hampered by various containment measures, such as business closures, lockdowns, and travel restrictions, resulting in a decrease in volumetric video adoption. As a result, the market suffered in the first half of 2020. However, business activity has quickly recovered since the fourth quarter of 2020. The market participants anticipate steady growth in enterprise demand.
Global Volumetric Video Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, we found that the increased use of augmented reality is expected to drive the growth of the volumetric video market. Volumetric video capture technology is a method of digitizing a three-dimensional space in real-time, such as an object, volume of space, or environment, using a collection of cameras arranged around a target. The use of augmented reality in cultural heritage applications such as exhibition data management, architecture and design, and ecologic heritage reconstruction, recognition, exhibition collection, and storytelling has proven to be successful and expected to be the key factors accelerating the demand in the market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 1.5 billion |
| Market size value in 2031 | USD 16.24 billion |
| Growth Rate | 26.9% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Volumetric Video Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Volumetric Video Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Volumetric Video Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Volumetric Video Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Volumetric Video Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Volumetric Video Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Volumetric Video Market Report Snapshots
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