3d Ultrasound Market

Global 3D Ultrasound Market Size, Share, Growth Analysis, By Application(General Imaging, Cardiovascular), By End-use(Handheld and cart) - Industry Forecast 2024-2031


Report ID: SQMIG35G2088 | Region: Global | Published Date: February, 2024
Pages: 264 | Tables: 62 | Figures: 75

Global 3D Ultrasound Market Insights

Global 3D Ultrasound Market size was valued at USD 3.9 billion in 2019 and is poised to grow from USD 4.31 billion in 2023 to USD 9.6 billion by 2031, growing at a CAGR of 10.53% in the forecast period (2024-2031).

The technological development, the rising healthcare expenses from both the government and private insurers for the growth of medical imaging services are the factors that boost the 3D and 4D ultrasound devices market in forecast period. Furthermore, the equipment into advancing countries and the rise in the expenditure on medical technology are anticipated to further propel the growth of the 3D and 4D ultrasound devices market. The market growth is driven by the rapid technological advancements made in 3D imaging, surge in diagnostic centers and healthcare centers, rapidly shifting preference for Minimally Invasive Procedure (MIP), and growing prevalence of diseases.

Rapid technological advancements made in 3D imaging are driving revenue growth of the market. High-frequency sound waves and specialized imaging software are used in 3D ultrasounds to produce images of baby’s soft tissues, organs, and other anatomical features. A 3D ultrasound has some significant advantages over a conventional 2D ultrasound, such as the capacity to visualize fetal anatomy more clearly, due to the ability to see an infinite number of planes. In addition, Doppler, a foetal ultrasound imaging and hand-held ultrasound equipment, provides real-time images of the fetus through an ultrasound which monitors and allows to hear fetus’s heartbeats. Both are prescription medical equipment used by only specialists.

Despite widespread use of 2D ultrasound imaging for interventional procedures, such as biopsy and direction of ablation techniques, 3D ultrasound is gradually becoming more common in clinical settings. By advancement in 3D imaging technology, High-quality 3D images of intricate anatomical features and pathologies have been made possible.

US 3D Ultrasound Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 3.9 billion

Largest Segment

General Imaging

Fastest Growth

General Imaging

Growth Rate

10.53% CAGR

Global 3D Ultrasound Market ($ Bn)
Country Share for North America Region (%)
Global 3D Ultrasound Market By Application ($ Bn)
Global 3D Ultrasound Market By Application (%)

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Global 3D Ultrasound Market Segmental Analysis

3d Ultrasound Market is segmented based on Application, End-use and region. Based on Application, 3D Ultrasound Market is segmented as General Imaging, Cardiovascular, Obstetrics and gynecology, Point of care. Based on End- use 3D Ultrasound Market segment is divided into Handheld and cart. Based on the Region 3D Ultrasound Market is segmented as North America (USA, Canada), Europe (UK, Germany, France, Italy, Spain), Asia Pacific (China, Japan, Australia, India, South Korea), Middle East and Africa (South Africa, Saudi Arabia, UAE), Latin America (Brazil, Argentina, Mexico, Colombia).

3D Ultrasound Market Analysis by Application

Based on Application, it is segmented as general Imaging, Cardiovascular, Obstetrics and gynecology, Point of care. The general imagining segment dominated the market for 3D ultrasound. The growth is drives due to rising adoption of these devices and an increasing number of product launches. The cardiac 3D ultrasound segment also accounts for a considerable amount of market share. The point of care ultrasound segment is expected to grow at the fastest rate owing to the increasing usage of these devices in hospital and clinics. The demand for point-of-care ultrasound is expected to increase, with lower system costs and miniaturization of technology. Major clinical application of point of care 3D ultrasound systems is cardiac/critical care, musculoskeletal, emergency medicine, anesthesia, and pain management.

3D Ultrasound Market Analysis by End-use

Based on End- use it segment is divided into Handheld and cart/trolley. Cart/trolley-based devices dominated the market. The growth of market is contributed due to high usage of these devices and the increasing number of product launches. The handheld segment is expected to witness a CAGR of 8.2% during the forecast period. In the growth of POC 3D ultrasound imaging, improvement in ease of use has been essential factor. Many companies are focusing on the development of a handheld ultrasound system that can easily be transported anywhere.

Global 3D Ultrasound Market By Application, 2023 (%)

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Global 3D Ultrasound Market Regional Insights

North America accounted for the largest market share and is expected to maintain its dominance over the forecast period. North America dominance is contributed by factors such as increasing number of product launches and favourable reimbursement. In the field of 3D imaging, the region is also witnessing continuous technological advancement. Moreover, increasing research and development expenses and a rising patient pool are also boosting the market growth. According to the Centers for Disease Control and Prevention (CDC), osteoarthritis affects over 30 million persons in the U.S. Ultrasound-guided injections play an essential role in treating osteoarthritis and are more effective than oral medicines. USFDA's Center for Devices and Radiological Health (CDRH), is working towards reducing unnecessary radiation exposure from medical imaging. It has started an initiative in response to safety concerns raised in FDA's Safety Investigation of CT Brain Perfusion Scans and rising exposure to ionizing radiation from medical imaging that was highlighted in National Council on Radiation Protection and Measurements. Furthermore, demand for 3D ultrasound is expected to increase due to its non-ionizing radiation and non-invasive procedure, which is expected to drive market revenue growth in this region.

In Asia Pacific, the market for 3D ultrasound is likely to witness the fastest growth rate during the forecast period. The growth is contributed by rising patient pool and a rising preference for minimally invasive surgeries. The use of ultrasound outside of traditional core applications; cardiology, radiology, and women’s health remained underuse in the developing market. Factors that are contributing to market growth are Increasing government initiatives to promote cheaper manufacturing of medical devices and rapid technological advancements made in the field of 3D imaging.

Global 3D Ultrasound Market By Region, 2024-2031
  • Largest
  • Fastest

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Global 3D Ultrasound Market Dynamics

3D Ultrasound Market Drivers

Demand for State-Of-The-Art Diagnosis to Bolster Market Growth

  • As ultrasound technologies are cost-effective, safer, and offer earlier diagnosis & treatment of target diseases, their demand in disease management is expected to increase during the forecast period. The adoption of effective diagnostic and therapeutic procedure boost due to high and increasing incidence of target diseases and condition. Intrauterine contraceptive devices are extensively being utilized across the world owing to their effectiveness in preventing pregnancy.

3D Ultrasound Market Restraints

High Cost to Hinder Market Growth

  • Due to the high prices of novel ultrasound technologies (such as focus ultrasound) and budgetary constraints faced by small-sized healthcare providers, the preference for refurbished ultrasound equipment has grown. Many industry participants expect that this health reform will negatively affect the cash flow for medical device companies operating in the US (including those involved in the manufacturing and marketing of ultrasound systems). This may limit the adoption of such devices in the US, as several healthcare facilities depend on government funds for purchasing high-end, highly expensive instruments.

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Global 3D Ultrasound Market Competitive Landscape

The 3d Ultrasound Market competitive landscape provides details by competitor. The global 3D ultrasound market is fragmented, with a few large and medium-sized players accounting for majority of market revenue. Established companies are engaged in various research and development activities and initiatives to develop and deploy new and more efficient technologies in the 3D ultrasound market.

3D Ultrasound Market Top Player's Company Profiles

  • General Electric Company
  • Koninklijke Philips N.V.
  • Siemens AG
  • Toshiba Corporation
  • Fujifilm Holdings Corporation
  • Hitachi Ltd.
  • Esaote SpA
  • Samsung Medison Co., Ltd.
  • Mindray Medical International Limited
  • Analogic Corporation
  • Terason Ultrasound
  • Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
  • Alpinion Medical Systems Co., Ltd.
  • ContextVision AB
  • Mobisante, Inc.
  • EchoNous, Inc.
  • Clarius Mobile Health
  • Butterfly Network, Inc.
  • SonoScape Medical Corporation
  • Analogic Corporation

3D Ultrasound Market Recent Developments

  • In October 2021, Philips Healthcare (a division of Koninklijke Philips N.V.) launched an ultrasound machine based on 3D/4D technology, the Philips EPIQ 7. This machine is designed for cardiac, vascular, and general imaging applications. It offers excellent image quality and supports the company’s Livex platform that provides advanced tools for image analysis and quantification.
  • In January 2021, Hologic, Inc. announced the availability of 3D ultrasound imaging on SuperSoni MACH 30 and 20 ultrasound systems in Europe. The premium SuperSonic MACH ultrasound systems use proprietary UltraFast imaging technology to take images at up to 20,000 frames per second, resulting in smooth images with decreased speckle and better lesion conspicuity. Healthcare professionals may benefit from additional diagnostic information offered by 3D imaging while working up challenging lesions, especially those in patients with dense tissue in the breast. Additionally, combining the system's ShearWave PLUS elastography with 3D imaging should lead to a more precise tumor size estimation.

Global 3D Ultrasound Key Market Trends

  • Due to higher precision and sensitivity, the general imaging segment is expected to account for the largest revenue share over the forecast period. Since real-time 3D ultrasound offers interactive feedback to assist doctors in obtaining high-quality images, as well as timely spatial information of scanned area, it is essential for intraoperative ultrasound examinations and has drawn a lot of interest in medical research. The cart-based devices segment accounted for the largest revenue share in 2021. Point-of-Care Ultrasound (POCUS) scanners that are cart-based have started to gain popularity. These scanners were developed with POCUS users in mind, fusing best attributes of portable and conventional devices. Over the forecast period, the hospitals segment is expected to account for the largest revenue share. Government spending on modernization of healthcare facilities is rising and rapidly developing technology has led to the creation of compact, sophisticated 3D ultrasound devices, which are being quickly adopted in hospitals and diagnostic institutions. It drives the growth of the market. Recent technological trends in ultrasound are leading to contrast-enhanced imaging and with the advent of mobile technologies, the ultrasound will not remain confined inside hospital premises. Further, with the increase in computational power, ultrasound fusion imaging techniques are gaining significant traction, which will effectively explore the anatomical body parts and organs with the help of real-time ultrasound images. Moreover, with increasing prevalence of heart diseases, gynaecological disorders, and rising awareness on harmful effects of radiation dose is driving the interest of manufacturers towards the development of more advanced ultrasound devices.

Global 3D Ultrasound Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to the global 3D Ultrasound Market analysis, the market for 3D ultrasound was dominated by GE Healthcare. The major players in industries are heavily investing in research and development and are continuously innovating their present offerings. The miniaturization of devices with a better visualization is the main focus of the major players in the industries.

Report Metric Details
Market size value in 2023 USD 3.9 billion
Market size value in 2031 USD 9.6 billion
Growth Rate 10.53%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Application
    • General Imaging, Cardiovascular, Obstetrics and gynecology, Point of care
  • End-use
    • Handheld and cart
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • General Electric Company
  • Koninklijke Philips N.V.
  • Siemens AG
  • Toshiba Corporation
  • Fujifilm Holdings Corporation
  • Hitachi Ltd.
  • Esaote SpA
  • Samsung Medison Co., Ltd.
  • Mindray Medical International Limited
  • Analogic Corporation
  • Terason Ultrasound
  • Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
  • Alpinion Medical Systems Co., Ltd.
  • ContextVision AB
  • Mobisante, Inc.
  • EchoNous, Inc.
  • Clarius Mobile Health
  • Butterfly Network, Inc.
  • SonoScape Medical Corporation
  • Analogic Corporation
Customization scope

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Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global 3D Ultrasound Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global 3D Ultrasound Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global 3D Ultrasound Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global 3D Ultrasound Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global 3D Ultrasound Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global 3D Ultrasound Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global 3D Ultrasound Market size was valued at USD 3.9 billion in 2019 and is poised to grow from USD 4.31 billion in 2023 to USD 9.6 billion by 2031, growing at a CAGR of 10.53% in the forecast period (2024-2031).

The 3d Ultrasound Market competitive landscape provides details by competitor. The global 3D ultrasound market is fragmented, with a few large and medium-sized players accounting for majority of market revenue. Established companies are engaged in various research and development activities and initiatives to develop and deploy new and more efficient technologies in the 3D ultrasound market. 'General Electric Company', 'Koninklijke Philips N.V.', 'Siemens AG', 'Toshiba Corporation', 'Fujifilm Holdings Corporation', 'Hitachi Ltd.', 'Esaote SpA', 'Samsung Medison Co., Ltd.', 'Mindray Medical International Limited', 'Analogic Corporation', 'Terason Ultrasound', 'Shenzhen Mindray Bio-Medical Electronics Co., Ltd.', 'Alpinion Medical Systems Co., Ltd.', 'ContextVision AB', 'Mobisante, Inc.', 'EchoNous, Inc.', 'Clarius Mobile Health', 'Butterfly Network, Inc.', 'SonoScape Medical Corporation', 'Analogic Corporation'

As ultrasound technologies are cost-effective, safer, and offer earlier diagnosis & treatment of target diseases, their demand in disease management is expected to increase during the forecast period. The adoption of effective diagnostic and therapeutic procedure boost due to high and increasing incidence of target diseases and condition. Intrauterine contraceptive devices are extensively being utilized across the world owing to their effectiveness in preventing pregnancy.

Due to higher precision and sensitivity, the general imaging segment is expected to account for the largest revenue share over the forecast period. Since real-time 3D ultrasound offers interactive feedback to assist doctors in obtaining high-quality images, as well as timely spatial information of scanned area, it is essential for intraoperative ultrasound examinations and has drawn a lot of interest in medical research. The cart-based devices segment accounted for the largest revenue share in 2021. Point-of-Care Ultrasound (POCUS) scanners that are cart-based have started to gain popularity. These scanners were developed with POCUS users in mind, fusing best attributes of portable and conventional devices. Over the forecast period, the hospitals segment is expected to account for the largest revenue share. Government spending on modernization of healthcare facilities is rising and rapidly developing technology has led to the creation of compact, sophisticated 3D ultrasound devices, which are being quickly adopted in hospitals and diagnostic institutions. It drives the growth of the market. Recent technological trends in ultrasound are leading to contrast-enhanced imaging and with the advent of mobile technologies, the ultrasound will not remain confined inside hospital premises. Further, with the increase in computational power, ultrasound fusion imaging techniques are gaining significant traction, which will effectively explore the anatomical body parts and organs with the help of real-time ultrasound images. Moreover, with increasing prevalence of heart diseases, gynaecological disorders, and rising awareness on harmful effects of radiation dose is driving the interest of manufacturers towards the development of more advanced ultrasound devices.

North America accounted for the largest market share and is expected to maintain its dominance over the forecast period. North America dominance is contributed by factors such as increasing number of product launches and favourable reimbursement. In the field of 3D imaging, the region is also witnessing continuous technological advancement. Moreover, increasing research and development expenses and a rising patient pool are also boosting the market growth. According to the Centers for Disease Control and Prevention (CDC), osteoarthritis affects over 30 million persons in the U.S. Ultrasound-guided injections play an essential role in treating osteoarthritis and are more effective than oral medicines. USFDA's Center for Devices and Radiological Health (CDRH), is working towards reducing unnecessary radiation exposure from medical imaging. It has started an initiative in response to safety concerns raised in FDA's Safety Investigation of CT Brain Perfusion Scans and rising exposure to ionizing radiation from medical imaging that was highlighted in National Council on Radiation Protection and Measurements. Furthermore, demand for 3D ultrasound is expected to increase due to its non-ionizing radiation and non-invasive procedure, which is expected to drive market revenue growth in this region.

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