Virtual Fitting Room (VFR) Market Updates

Global Virtual Fitting Room (VFR) Market size was valued at USD 5.2 billion in 2023 and is poised to grow from USD 6.39 billion in 2024 to USD 33.02 billion by 2032, growing at a CAGR of 22.8% during the forecast period (2025-2032).

Global Virtual fitting room (VFR) Market is dominated by various players. Such as, Zugara, Total Immersion, True Fit, Metail, 3D-A-PORTER, Magic Mirror, AstraFit, Fit Analytics, Visualook, ELSE Corp, FXGear, Sizebay, triMirror, MemoMi, SenseMi, Fision Technologies, and Coitor IT Tech are the leading companies in the worldwide virtual fitting room market. To increase their market share globally, these businesses have implemented a variety of organic and inorganic growth tactics, including new product releases, product improvements, collaborations, and agreements. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. 'Zugara, Inc. (USA) ', 'Metail Limited (UK) ', 'True Fit Corporation (USA) ', 'Fit Analytics GmbH (Germany) ', 'ELSE Corp Srl (Italy) ', 'FXGear, Inc. (South Korea) ', 'Sizebay (Brazil) ', 'triMirror (USA) ', 'MemoMi (USA) ', 'SenseMi (UAE) ', 'Fision Technologies Inc. (Switzerland) ', 'Coitor IT Tech Pvt. Ltd. (India) ', '3DLook LLC (USA) ', 'NexTech AR Solutions Corp. (Canada) ', 'My Size Inc. (Israel) ', 'Reactive Reality AG (Austria) ', 'Virtusize AB (Sweden) ', 'StyleSpot Inc. (USA) ', 'Perfitly Inc. (USA) ', 'Zoovu GmbH (Germany)'

The demand for virtual fitting rooms in 3D is driven by applications for virtual reality (VR) and augmented reality (AR). By providing a virtual image of the product, VR technology contributes to improving the consumer experience, while AR technology makes use of software and applications to improve product presentation and reduce enduring inefficiencies in the e-commerce environment. The advanced system allows users to put on jewelry, eyewear, apparel, and other things while digitally searching for a style or fit using their desktop or smartphone camera. Increased adoption of those solutions is a result of retailers' growing desire for VRF solutions to achieve optimum costs without compromising consumers' shopping experiences. A valuable instrument for reaching the target audience, support services are expanding quickly on the market.

The use of augmented reality (AR) technology in virtual fitting rooms is growing in popularity. In order to improve the customer experience, integration has become a crucial technology for shops. In order to improve their virtual fitting tools and solutions, clothing companies including Louis Vuitton, Levi's, Ralph Lauren, Bloomingdale's, Burberry, and Gucci have turned to augmented reality. With the addition of AR, VFR technology provides an enhanced environment, content, product information, gamification, and other advanced elements for consumer interaction. Solutions with interactive augmented reality elements are predicted to have a 94% conversion rate, according to a new Shopify analysis. For instance, Levi's introduced their augmented reality (AR) tool Squad in September 2020 to allow pals to co-watch and shop from various remote locations.

Due to the existence of several renowned fashion brands in the region, the European market, which had a revenue share of over 35.0 % in 2020, is anticipated to continue to lead the industry. New trends, styles, and patterns have been introduced by the region and adopted by other fashion fans around the world. The establishment of numerous start-ups in this area is encouraged by the existence of a sizable store base. Furthermore, as merchants increasingly use cutting-edge digital technology to boost foot traffic and engagement levels, the expanding competition among them is providing growth potential for the local industry.