Global Virtual fitting room (VFR) Market

Global Virtual Fitting Room (VFR) Market Size, Share, Growth Analysis, By Components(Hardware, Software), By End Use(Physical Stores, Virtual Store) - Industry Forecast 2023-2030


Report ID: SQSG25S2007 | Region: Global | Published Date: February, 2024
Pages: 242 | Tables: 62 | Figures: 75

Global Virtual Fitting Room (VFR) Market Insights

Global Virtual Fitting Room (VFR) Market size was valued at USD 3.42 billion in 2021 and is poised to grow from USD 4.12 billion in 2022 to USD 22.07 billion by 2030, growing at a CAGR of 20.5% in the forecast period (2023-2030).

Customers can virtually test on clothing without actually touching it in a virtual fitting room. A product is overlaid on a customer's live video feed in order for it to function. Before making a purchase, the customer can view the item's size, style, and fit. Such kind of technology, also referred to as virtual changing rooms, has gained popularity since the COVID-19 pandemic started.

Most online dressing rooms utilize augmented reality. A webcam is used in this instance to produce a 360-degree 3D representation of a person's physique. Similar to augmented reality, artificial intelligence (AI) makes full-body 3D models of the customer in front of the camera using algorithms and machine learning. Radio frequency identification (RFID) is integrated with the 3D model produced by AI or AR. This is yet another piece of technology that scans the items that customers bring into the online fitting room. The 3D model of the shopper is overlaid with the scanned goods thanks to virtual reality technology. They can then view how the item appears on them without having to put it on themselves.

Market snapshot - 2023-2030

Global Market Size

USD 3.42 billion

Largest Segment

Hardware

Fastest Growth

Hardware

Growth Rate

20.5% CAGR

Global Virtual Fitting Room (VFR) Market 2021-2028 ($ Mn)
Country Share for North America Region- 2021 (%)
Global Virtual Fitting Room (VFR) Market Size by Component 2021-2028 ($ Mn)
Global Virtual Fitting Room (VFR) Market by Component 2021-2028 (%)

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Global Virtual Fitting Room (VFR) Market Segmental Analysis

Global Virtual fitting room (VFR) Market is segmented based on the Product, End Use, and region. Based on the Product, the Market is segmented as Hardware, Software, Services. Based On End Use, the Market is segmented as Physical Stores and Virtual Stores. Based on Region it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Virtual Fitting Room (VFR) Market Analysis by Component

The market is divided into hardware, software, and services depending on the component. During the projected period, the hardware segment is anticipated to increase its share the most. The in-store experience necessitates the use of high-resolution cameras, a digital screen, the construction of 3D and 2D fashion models, and customised kiosks, among other things. The highly efficient hardware element enhances consumers' virtual experiences. Thus, both physical stores and online businesses are adopting innovative components to provide more precise product fitting. Due to the growing popularity of online shopping, VFR software is significantly gaining ground. Similar to the products section, the services market is anticipated to have consistent expansion to provide services including the setup and operation of software, remote assistance, and kiosk deployment.

Virtual Fitting Room (VFR) Market Analysis by End Use

Based on End-Use, The Global Virtual fitting room (VFR) Market is divided into Physical Stores and Virtual Stores. The market share holder and anticipated to grow at the greatest CAGR over the projection period is the virtual store category. Users are drawn to the appeal of e-commerce websites due to their extensive portfolios, simple purchasing processes, and quick product comparisons.

Global Virtual Fitting Room (VFR) Market by Component, 2021 (%), 2021 (%)

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Global Virtual Fitting Room (VFR) Market Regional Insights

Due to the existence of several renowned fashion brands in the region, the European market, which had a revenue share of over 35.0 % in 2020, is anticipated to continue to lead the industry. New trends, styles, and patterns have been introduced by the region and adopted by other fashion fans around the world. The establishment of numerous start-ups in this area is encouraged by the existence of a sizable store base. Furthermore, as merchants increasingly use cutting-edge digital technology to boost foot traffic and engagement levels, the expanding competition among them is providing growth potential for the local industry.

Also, North America hold the substantial market share. The market in the North American region will grow as more people use smartphones, they spend more time shopping online, and more retailers and fashion companies implement cutting-edge technology. The North American market contributed significantly to sales in 2021, led by the U.S. Over the course of the projection period, the early adoption of simulation technologies is anticipated to have an impact on regional market growth. The U.S. is home to many significant industry players, including True Fit Corporation, Zugara, Inc., SenseMi Smart Solutions, and Perfitly. As a result, marketers in the area prefer cutting-edge 3D visualization solutions to enhance brand recognition and lower operating costs.

Global Aircraft Lighting Market By Geography, 2021 - 2028, 2023-2030
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Global Virtual Fitting Room (VFR) Market Dynamics

Virtual Fitting Room (VFR) Market Driver

  • The demand for virtual fitting rooms in 3D is driven by applications for virtual reality (VR) and augmented reality (AR). By providing a virtual image of the product, VR technology contributes to improving the consumer experience, while AR technology makes use of software and applications to improve product presentation and reduce enduring inefficiencies in the e-commerce environment. The advanced system allows users to put on jewelry, eyewear, apparel, and other things while digitally searching for a style or fit using their desktop or smartphone camera. Increased adoption of those solutions is a result of retailers' growing desire for VRF solutions to achieve optimum costs without compromising consumers' shopping experiences. A valuable instrument for reaching the target audience, support services are expanding quickly on the market.

Virtual Fitting Room (VFR) Market Restraint

  • One of the main problems restricting the market's growth potential is the technology's inability to instantly recognize the full human body structure because it only recognizes individual body parts. Additionally, unstable internet speeds can lower the real-time tracking accuracy. To address this, essential participants are developing technological advancements that relate to posing estimates with the aid of crucial locations in the frame. This might lead to increased technological precision and aid in enhancing the appropriate visualization of human structure.
  • High costs and a lack of knowledge are hampering business expansion: Although digital fitting technology is changing and transforming the fashion business, some medium-sized and small retailers are unaware of its advantages. Additionally, fewer shops may choose VRF solutions as a result of their lack of expertise in their deployment. Additionally, the solution's substantially higher implementation costs prevent small and medium-sized firms from affording it. These are a few of the main problems that can prevent the VFR market from expanding. Additionally, one of the major issues that businesses confront is product fitting, which results in customer disappointment and financial losses.

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Global Virtual Fitting Room (VFR) Market Competitive Landscape

Global Virtual fitting room (VFR) Market is dominated by various players. Such as, Zugara, Total Immersion, True Fit, Metail, 3D-A-PORTER, Magic Mirror, AstraFit, Fit Analytics, Visualook, ELSE Corp, FXGear, Sizebay, triMirror, MemoMi, SenseMi, Fision Technologies, and Coitor IT Tech are the leading companies in the worldwide virtual fitting room market. To increase their market share globally, these businesses have implemented a variety of organic and inorganic growth tactics, including new product releases, product improvements, collaborations, and agreements. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions.

Virtual Fitting Room (VFR) Market Top Player's Company Profiles

  • Zugara, Inc.
  • Metail Limited
  • Sizebay
  • True Fit Corporation
  • Virtusize AB
  • Fit Analytics GmbH
  • ELSE Corp Srl
  • Zeekit Ltd.
  • Fitnect Interactive Fitting Room
  • Fision AG
  • Styliff Tech Private Limited
  • TUKU Inc.
  • Fit3D
  • Xrsize
  • MySize Inc.
  • Virtual Xperience SL
  • Fitfully LLC
  • Avametric, Inc.
  • Coitor IT Tech
  • Fision Technologies Inc.

Virtual Fitting Room (VFR) Market Recent Developments

  • In March 2022, Walmart Launches Zeekit Virtual Fitting Room Technology. Zeekit was built with a vision to provide every person the chance to see themselves in any item of clothing found online, and that is a vision they share
  • In March 2022, US’ 3DLook, the leader in AI-first mobile body measuring and virtual try-on solutions, has announced the launch of the YourFit 2.0, an omnichannel fashion personalisation and engagement platform. With privacy and inclusivity at the core, the out-of-the-box solution is designed to help fashion brands and retailers fight massive increases in return rates.

Global Virtual Fitting Room (VFR) Key Market Trends

  • The use of augmented reality (AR) technology in virtual fitting rooms is growing in popularity. In order to improve the customer experience, integration has become a crucial technology for shops. In order to improve their virtual fitting tools and solutions, clothing companies including Louis Vuitton, Levi's, Ralph Lauren, Bloomingdale's, Burberry, and Gucci have turned to augmented reality. With the addition of AR, VFR technology provides an enhanced environment, content, product information, gamification, and other advanced elements for consumer interaction. Solutions with interactive augmented reality elements are predicted to have a 94% conversion rate, according to a new Shopify analysis. For instance, Levi's introduced their augmented reality (AR) tool Squad in September 2020 to allow pals to co-watch and shop from various remote locations.

Global Virtual Fitting Room (VFR) Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Virtual fitting room (VFR) Market Analysis, in terms of End Use, the demand for virtual fitting rooms in 3D is driven by applications for virtual reality (VR) and augmented reality (AR). By providing a virtual image of the product, VR technology contributes to improving the consumer experience, while AR technology makes use of software and applications to improve product presentation and reduce enduring inefficiencies in the e-commerce environment. As a result, it is anticipated to spur the visual store segment's expansion in the visual fitting room market.

Report Metric Details
Market size value in 2021 USD 3.42 billion
Market size value in 2030 USD 22.07 billion
Growth Rate 20.5%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Components
    • Hardware, Software, Services
  • End Use
    • Physical Stores, Virtual Store
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Zugara, Inc.
  • Metail Limited
  • Sizebay
  • True Fit Corporation
  • Virtusize AB
  • Fit Analytics GmbH
  • ELSE Corp Srl
  • Zeekit Ltd.
  • Fitnect Interactive Fitting Room
  • Fision AG
  • Styliff Tech Private Limited
  • TUKU Inc.
  • Fit3D
  • Xrsize
  • MySize Inc.
  • Virtual Xperience SL
  • Fitfully LLC
  • Avametric, Inc.
  • Coitor IT Tech
  • Fision Technologies Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Virtual Fitting Room (VFR) Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Virtual Fitting Room (VFR) Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Virtual Fitting Room (VFR) Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Virtual Fitting Room (VFR) Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Virtual Fitting Room (VFR) Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Virtual Fitting Room (VFR) Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Virtual Fitting Room (VFR) Market size was valued at USD 3.42 billion in 2021 and is poised to grow from USD 4.12 billion in 2022 to USD 22.07 billion by 2030, growing at a CAGR of 20.5% in the forecast period (2023-2030).

Global Virtual fitting room (VFR) Market is dominated by various players. Such as, Zugara, Total Immersion, True Fit, Metail, 3D-A-PORTER, Magic Mirror, AstraFit, Fit Analytics, Visualook, ELSE Corp, FXGear, Sizebay, triMirror, MemoMi, SenseMi, Fision Technologies, and Coitor IT Tech are the leading companies in the worldwide virtual fitting room market. To increase their market share globally, these businesses have implemented a variety of organic and inorganic growth tactics, including new product releases, product improvements, collaborations, and agreements. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. 'Zugara, Inc.', 'Metail Limited', 'Sizebay', 'True Fit Corporation', 'Virtusize AB', 'Fit Analytics GmbH', 'ELSE Corp Srl', 'Zeekit Ltd.', 'Fitnect Interactive Fitting Room', 'Fision AG', 'Styliff Tech Private Limited', 'TUKU Inc.', 'Fit3D', 'Xrsize', 'MySize Inc.', 'Virtual Xperience SL', 'Fitfully LLC', 'Avametric, Inc.', 'Coitor IT Tech', 'Fision Technologies Inc.'

The demand for virtual fitting rooms in 3D is driven by applications for virtual reality (VR) and augmented reality (AR). By providing a virtual image of the product, VR technology contributes to improving the consumer experience, while AR technology makes use of software and applications to improve product presentation and reduce enduring inefficiencies in the e-commerce environment. The advanced system allows users to put on jewelry, eyewear, apparel, and other things while digitally searching for a style or fit using their desktop or smartphone camera. Increased adoption of those solutions is a result of retailers' growing desire for VRF solutions to achieve optimum costs without compromising consumers' shopping experiences. A valuable instrument for reaching the target audience, support services are expanding quickly on the market.

The use of augmented reality (AR) technology in virtual fitting rooms is growing in popularity. In order to improve the customer experience, integration has become a crucial technology for shops. In order to improve their virtual fitting tools and solutions, clothing companies including Louis Vuitton, Levi's, Ralph Lauren, Bloomingdale's, Burberry, and Gucci have turned to augmented reality. With the addition of AR, VFR technology provides an enhanced environment, content, product information, gamification, and other advanced elements for consumer interaction. Solutions with interactive augmented reality elements are predicted to have a 94% conversion rate, according to a new Shopify analysis. For instance, Levi's introduced their augmented reality (AR) tool Squad in September 2020 to allow pals to co-watch and shop from various remote locations.

Due to the existence of several renowned fashion brands in the region, the European market, which had a revenue share of over 35.0 % in 2020, is anticipated to continue to lead the industry. New trends, styles, and patterns have been introduced by the region and adopted by other fashion fans around the world. The establishment of numerous start-ups in this area is encouraged by the existence of a sizable store base. Furthermore, as merchants increasingly use cutting-edge digital technology to boost foot traffic and engagement levels, the expanding competition among them is providing growth potential for the local industry.

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