USD 12.3 billion
Video Streaming Software Market Size, Share, and Growth Analysis
Video Streaming Software Market By Type (Live Video Streaming, Non-Linear Video Streaming), By Solution (Internet Protocol TV, Over-the-Top (OTT)), By Platform, By Service Industry, By Revenue Model, By Deployment, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2306 |
Region:
Global |
Published Date: November, 2024
Pages:
197
|Tables:
0
|Figures:
0
Format -
Video Streaming Software Market Insights
Video Streaming Software Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.66 billion in 2024 to USD 59.76 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).
The video streaming software sector has been bearing some significant trends and changes in recent years, reflective of the dynamism in the digital environment. The most conspicuous of the present trends is the wild proliferation of subscription streaming services. There is an increase in demand for subscription streaming systems as consumers have grown used to on-demand entertainment. The change in the industry that took place due to switching from traditional television channels to streaming services was sufficient to require investment in streaming platforms by the major media houses when trying to remain competitive. Such a trend has given rise to advancements in video streaming software, emphasizing integration with social networks, low-latency streaming, as well as interactive chat functionalities.
As more people are using cloud-based solutions to distribute video content, the industry is growing. Most countries in North America and Europe exhibit this tendency. It is expected that future technological advancements will meet customers' high expectations for video quality, security, and performance. As the competitive landscape for the global video streaming software industry has greatly changed with major entry from tech behemoths, they are simply now entering the provision of streaming services just to give consumers a complete entertainment experience using relevant platforms in their existing ecosystems. They have set this trend of excellent production of original content, which has led other services to invest heavily in original, high-quality content with the intent to attract customers and retain them.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Solutions
Fastest Growth
Services
Growth Rate
19.2% CAGR
Global Video Streaming Software Market ($ Bn)
Country Share by North America (%)
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Video Streaming Software Market Segments Analysis
Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Offering
As per categorization by offering, the market is classified as solutions, and services. Among these, solutions earned the largest share and continues to hold the dominant global video streaming software market share. The solutions segment dominates the global video streaming software market due to its ability to meet growing demand for seamless content delivery, adaptive streaming, and enhanced user experience. With the introduction of innovations like cloud-based encoding, artificial intelligence content recommendations, and advanced analytical tools, organizations are enabled to harness the full power of streaming performance while maximizing audience engagement. With the rapid proliferation of uses ranging from entertainment to education, corporate to individual involvement, these applications cover the entire spectrum of use data-from live streaming, to on-demand video, right through to secure distribution content-all spurring on their overall uptake and dominance in the marketplace.
The services segment is projected to grow fastest in the global video streaming software market due to increasing demand for expert consultation, deployment, and ongoing support for streaming solutions. Organizations are emphasizing development such as scalability, better performance and high security that will lead an organization to need managed and professional services. Increasing complexity in technologies such as artificial intelligence, cloud computing, and CDN integrations into video streaming platforms has necessitated some companies to seek customized services in implementing these technologies now and maintaining them afterward. Moreover, the increasing subscription-based model and continuous updates have further made users dependent on service providers.
Analysis by Monetization Model
Subscription-based models dominate the global video streaming software market due to their flexibility, affordability, and ability to provide consistent revenue streams for providers. The usage of tiered pricing, individualized content suggestions powered by AI and cross-device access has indeed brought forth new innovations in the retention and engagement of users. Such models cover a very broad audience, offering ad-free consumption, exclusive content and customized subscriptions. As subscription has become the best option for users and providers due to the exponential rise of OTT platforms along with changing consumer preferences toward paid entertainment, it can well be said that subscriptions will be beneficial to ensure growth and long-term customer loyalty which is a pillar to the reigning seat of power in the video streaming software industry.
The advertising-based model is poised to be the fastest-growing segment in the global video streaming software market due to its ability to offer free or low-cost content while generating significant revenue through targeted ads. They already help advertisers to reach yet more audiences by efficiency with even personalized ad delivery, and enhancements for programmatic advertising and AI-based audience analytics. The very movement toward ad-supported delivery has been especially promising for emerging markets speedily catching up with internet penetration and mobile adoption. Thus, advertising-based video streaming services are expected to see a surge and a high-paced growth curve, transforming not only the segment but also the overall market space as businesses want to cast larger nets in an affordable price range.
Global Video Streaming Software Market By Offering (%)
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Video Streaming Software Market Regional Insights
North America dominates the global video streaming software market due to its advanced technological infrastructure, high internet penetration, and strong presence of leading streaming providers like Netflix, Amazon Prime Video, and Hulu. The region has already opened more to the new technologies of AI, cloud computing, and 5G to enhance both the quality of and experience with streaming applications. The demand for OTT content instigated by a tech-savvy population and huge investments in content production drives the market. Moreover, as companies engage more and more employees with corporate communications, training, and marketing through the new technology of video streaming, the adoption of software increases. It is in North America that the innovation-driven ecosystem along with an established end-user base continues to keep it the leading market.
Europe is the fastest-growing region in the global video streaming software market due to increasing demand for on-demand content, supported by high-speed internet access and expanding mobile connectivity. The growth of the domestic streaming platforms together with the demand for more multilingual content drives market growth. Coupled with this is the swift adoption of digitalization and OTT services in the region as a result of changing consumer preferences, thus shifting from traditional TV. All these factors uplift the ground for streaming solutions. Investments in technology innovation, content licensing, and setting up the regulatory framework also promote the adoption of video streaming software. All this positions Europe as an important region in creating growth opportunities.
Global Video Streaming Software Market By Geography
- Largest
- Fastest
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Video Streaming Software Market Dynamics
Drivers
Increasing Consumer Demand for On-Demand Content
- On-demand content-oriented consumers are the largest demographic behind the digital video streaming software market. Customers are turning from their traditional televisions to their preferred shows and movies at times as well as in live events across the globe, increasing such demand for streaming providers to improve their software offerings.
Technological Advancements in Streaming Platforms
- With the upcoming innovations like AI-based content recommendations, compression algorithms improved, and 5G connectivity; thus, there is an increase in the global video streaming software market size. It enhances the improved streaming quality and reduced latency along with a more personalized user experience which can increase the adoption of platforms gradually in the market and hence, growing it.
Restraints
Data Privacy and Security Concerns
- Growing worries about data privacy and security may become a bottleneck in the flying growth of the global video streaming software market. Increased threats in cyberspace and major policies like GDPR are part of the struggles by streaming platforms in ensuring user data protection, making them reluctant in fully adopting streaming services.
Content Licensing and Regional Restrictions
- Significant hindrances to market growth can be promulgated by the content licensing agreements and regional restrictions of a service. The owner of a streaming platform must undergo complex licensing negotiations and regional content restrictions that limit the availability of certain shows or movies to specific markets. The overall impact of these complications is hindering the reach of a streaming platform into the global market.
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Video Streaming Software Market Competitive Landscape
Innovative global giants are always competing with one another in the global video streaming software market to keep improving their user experience and expand market share. Leading companies in the market include Netflix, Amazon Prime Video, Hulu, YouTube and Disney+, who use technologies such as AI and cloud infrastructure along with personalized content. Other contributors include tech companies such as Microsoft, Google, and Akamai that provide the infrastructure, content delivery networks, and streaming solutions, further strengthening the global video streaming software market growth and dynamics.
Top Players in Video Streaming Software Market
- Kaltura (USA)
- JW Player (USA)
- Vimeo (USA)
- IBM Cloud Video (USA)
- Wowza (USA)
- Dacast (USA)
- StreamShark (Australia)
- Panopto (USA)
- Muvi (USA)
- Red5 Pro (USA)
- Microsoft (Azure Media Services) (USA)
- Amazon (AWS Elemental) (USA)
- Google (Google Cloud Streaming) (USA)
- OBS Project (Open Source)
- Streamlabs (USA)
- Vidyard (Canada)
- Wistia (USA)
- Haivision (Canada)
Recent Developments
- In August 2024, Apple TV+ has come up with an altered interface enabling better navigation and voice search. This new screen has been focused on creating a seamless and intuitive viewing experience as Apple has continued to try so hard in making an effort to attract and retain subscribers to this platform by giving them a technologically advanced streaming experience.
- In September 2024, With the aim of appealing more to sports enthusiasts, Amazon Prime Video has acquired exclusive rights to some of the international events such as European soccer leagues that have great potential to appending a long list of annual rights under its content portfolio. This way, the strategic intent is to create exclusivities for all sports fans-centered value propositions against broadcasters heavily invested in live sports streaming.
- In October 2024, Netflix's new AI recommendation system is intended to refine personalized content suggestions so that it's in line with the perfect consumer. In addition to improving the experience of viewers as suggestions are getting closer to what they want to see, the company is hoping to retain and attract subscribers from very competitive competition.
Video Streaming Software Key Market Trends
- Rise of Hybrid Monetization Models in Streaming Platforms: Many video streaming platforms are adopting hybrid monetization models that combine subscription-based, ad-supported, and pay-per-view strategies. By making premium content more accessible and affordable, this trend allows providers to take their services further and wider into revenue streams and audience types.
- Growth of Interactive and Live Streaming Content: Around the world, interactive content such as live streaming and user experiences has picked up significant momentum in the global video streaming software market. Such rise is propelled by the cravings for real-time experience on live sports events and gaming streams, among others, with interactive TV shows being among the most adding value through viewer participation and content immersion.
Video Streaming Software Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, in conclusion, the global video streaming software markets today witness a rapid speed of growth considering the huge amounts of advancement in technology as well as the constantly shifting consumer preference. On-demand streaming platforms are nipping at the traditional TV broadcasts, and this is reflected in a growing number of innovations like AI-driven recommendations for better cloud-based solutions.
United States sustained its supremacy owing to its solid infrastructure. However, Europe is on the fast track to transforming itself into the strongest growing region due to the increasing demand for digital content and local streaming services. Challenges posed by data privacy and content licensing exist and will remain still to be counteracted; however, investments continue to fuel the market with innovation.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 12.3 billion |
| Market size value in 2032 | USD 59.76 billion |
| Growth Rate | 19.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Video Streaming Software Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Video Streaming Software Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Video Streaming Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Video Streaming Software Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Video Streaming Software Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Video Streaming Software Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Video Streaming Software Market Report Snapshots
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