USD 11.5 billion
Vermouth Market Size, Share, and Growth Analysis
Vermouth Market By Product Type (Sweet, Dry), By Packaging (Plastic Bottles, Glass Bottles), By End Use (Beverage Industry, Food Industry), By Distribution Channel (Specialty Stores, Modern Trade), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30F2050 |
Region:
Global |
Published Date: March, 2025
Pages:
197
|Tables:
86
|Figures:
70
Format -
Vermouth Market Insights
Vermouth Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 12.25 billion in 2024 to USD 20.27 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).
Growing demand for low-alcohol cocktails aromatized with spices and herbs is expected to boost the global vermouth market growth. Further, the demand for these fortified alcoholic drinks is driven by different consumer trends like changing consumer preference towards traditional alcoholic drinks and enhancing economic indicators like increasing living standards and altering lifestyles.
Vermouth consists of 75.0% wine content, which is a base that has been infused with alcohol and other botanicals such as herbs, roots, spices, flowers, barks, and seeds to aromatize it. These fortified wine types are widely taken as an aperitif throughout the globe. In recent years, customers are moving towards alcoholic drinks like different types of cocktails instead of conventional alcohol drinks such as gin and brandy.
Other classic alcoholic drinks like gin are predicted to encounter stiff competition as people prefer vermouth over other beverages. Such a cocktail is made up of about 18.0% of Alcohol by Volume (ABV) compared to typical alcoholic drinks like gin with about 40.0% of ABV. These characteristics provide a tremendous boost to moderate drinkers and the new generation who want taste accompanied by minimal intoxication. Some of the major vermouth consuming countries in the globe are European nations such as Spain, France, and Italy. Positive trends in these large consuming nations are anticipated to observe high market growth during the forecast period.
Key Market Attributes
In November 2023, Proof & Company, Mancino, and ecoSPIRITS joined forces to launch vermouth in sustainable circular packaging, slashing its carbon footprint. This is the first vermouth in Australia to be offered in the ecoTOTE format, a returnable packaging option designed to minimize waste and emissions. This specific launch of one such product is highly aligned with the industry's recent drive to encourage and advance sustainability, thereby providing customers and bars with an eco-friendly alternative that compromises not at all on the quality or taste dimension. The brands are actively working to shift attitudes about the alcohol business by using circular packaging. It is opening the way to revolutionary possibilities in the production methods used to make vermouth and other methods of distribution that it employs to get to the consumer.
Diageo Plc introduced its ready-to-drink (RTD) premium cocktail range, the Cocktail Collection, in October 2023. The range is made up of expertly blended cocktails with vermouth, presenting the drinker with an easy yet enhanced drinking experience. Highlighted among them is the Tanqueray Gin Negroni, which combines red vermouth, herbal juniper, and bitter amaro with a deep and rich flavor. Another highlight is the Bulleit Manhattan, with sweet vermouth, rye whiskey, and bitters. The range taps into the demand for high-end pre-mixed cocktails, making bar-quality drinks more accessible to enjoy at home.
In July 2023, Bacardi-Martini B.V. introduced the Martini Maestro 36, its first-ever aged Martini Vermouth, as part of the brand’s 160th Anniversary celebrations. This limited release is crafted only in Italy and celebrates Martini's heritage as a master of vermouth. The company, whose innovative spirit in vermouth-making put it shoulder to shoulder with traditions, has also begun a cultural products and activities program to celebrate its heritage in Italy. Martini Maestro 36 is the embodiment of the company's dedication to innovation and quality, presenting a luxury vermouth experience of heritage and contemporary sophistication.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Sweet Vermouth
Fastest Growth
Dry Vermouth
Growth Rate
6.5% CAGR
Global Vermouth Market ($ Bn)
Country Share for Europe (%)
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Vermouth Market Segments Analysis
Global Vermouth Market is segmented by Product Type, Packaging, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Dry and Sweet. Based on Packaging, the market is segmented into Plastic Bottles, Glass Bottles and Others. Based on End Use, the market is segmented into Beverage Industry, Food Industry and Horeca. Based on Distribution Channel, the market is segmented into Specialty Stores, Modern Trade, Restaurants/Hotels/Bars, Convenience Stores and Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis By Product
As per the 2024 global vermouth market analysis, the sweet vermouth dominated the market with a share of over 60.5% of the entire market. The dominance of this segment can be explained by its use in both cocktails and culinary. Priced for its dense sweet flavor combined with herb and spice notes, Sweet Vermouth continues to be a standard base in classic cocktails such as Manhattan and Negroni, upholding customer demand. Demand has been fueled by the growing cocktail culture in metropolitan cities, with the segment now a staple favorite among bartenders and local mixologists. With rising interest in timeless and creative cocktails, Sweet Vermouth is still a market favorite.
The dry vermouth's market share, however, fell considerably since it is largely used in making traditional dry martinis and other such cocktails leaning towards less sweetness. Though market share has decreased, dry vermouth is also starting to be popular with the increasing trend towards low-sugar diets and higher interest in health-driven consumer trends. Dry vermouth's bitterness and aromatic complexity make it popular among professional bartenders and consumers alike, especially among consumers with a taste for sophisticated and clean-drinking profiles. With the category moving forward, it is poised to grow steadily along with the trend towards minimalist cocktails, in conjunction with a stronger demand for quality, and demand for low-sugar alcoholic drinks.
Analysis By Distribution Channel
Based on the 2024 global vermouth market forecast, the off-trade segment had a leading role in the market, accounting for over 75.8% of the market share. It includes supermarkets, off-license premises, and internet retailers, allowing convenient availability and ease of purchase to customers purchasing vermouth for consumption at home. The increasing trend of self-preparation of cocktails has considerably accelerated the sales of Off Trade, with consumers choosing superior quality beverage experience without visiting pubs. In addition, the expansion of e-commerce and direct-to-consumer online channels has also supported this channel, with consumers accessing and purchasing numerous vermouth brands from the convenience of their own homes.
Although smaller in market share, the on-trade channel of restaurants, bars, and hospitality businesses is an essential component of the global vermouth industry. Via this channel, consumers are able to enjoy expertly prepared cocktails and sample diverse vermouth varieties and brands within a social, interactive setting. Expert bartenders and sommeliers build brand awareness and consumer loyalty by educating consumers on both classic and newer vermouth-containing beverages. While having less presence in the market than off trade, on trade is still imperative for premiumization programs since it provides a key touch point for education, stories of brand, for category growth in vermouth.
Global Vermouth Market By Product
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Vermouth Market Regional Insights
There are significant geographical variations within the global vermouth market, with Europe as the dominant region. Europe garnered approximately USD 4.35 Billion in 2024. The reason lies in the prolonged past usage of vermouth by Europe, most especially in Italy, Spain, and France, where it remains applied as a dated ingredient for use in cocktails. The popularity of vermouth has been sustained by the historic European consumers' demand for aromatic and herbal spirits. Europe's leadership is also supported by the presence of renowned historic distilleries and producers, and growing interest in mixology and innovative cocktails.
Italy has a monopoly on the vermouth market in the European region due to its history and brand image. Italy, where famous brands such as Cinzano, Carpano, and Martini are produced, has been number one in global vermouth production for decades. Italian vermouth is a strong foreign export and has high domestic consumption. Italy’s growth is fueled by the rising demand for craft and premium vermouth, driven by demand from consumers for premium, naturally flavored spirits. Moreover, the ongoing popularity of vermouth with diverse groups is secured by the high cocktail culture of Italy that places high premium on traditional old aperitivo ways.
North America will be a prime region due to the rising demand for low-alcohol beverages and the expanding cocktail culture. As craft cocktail bars, luxury lounges, and high-end restaurants increasingly include vermouth on their menus, the U.S. and Canada are the key markets. Rising sales through off-trade channels are a consequence of consumers' growing interest in home mixology. In addition, there is a surge in demand for imported European vermouth brands within the region, which mirrors changing consumer preferences for authentic, artisanal, and high-quality aperitifs and cocktails.
Asia-Pacific is also anticipated to witness the most growth in the vermouth market because of growing urbanization, rising disposable income, and embracing Western alcohol consumption. China, Japan, and Australia are witnessing growing demand for vermouth among young people trying out different beverages. This market development in this region has strong support from the growing hospitality industry and the launch of innovative vermouth-based offerings, that are customized according to the taste preferences.
In the Middle East & Africa, the market is slowly picking up pace, driven by the premiumization in the beverage space and the growing establishment of international players. Although the size of the market is relatively modest relative to other markets, other factors such as growing expat numbers, expanding tourism sector, and warming up of Western-style cocktail culture are driving demand. Fine hospitality establishments, premium bars, and restaurants are putting vermouth on cocktail lists, attracting high-spend consumers and travelers looking for sophisticated, globally themed drinking environments in this market.
Global Vermouth Market By Geography
- Largest
- Fastest
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Vermouth Market Dynamics
Vermouth Market Drivers
Increased Demand for Low-Alcohol Drinks
- One of the fundamental drivers propelling the growth of the global vermouth market is the increased consumer interest in low-alcohol beverages. The tendency is particularly prevalent with millennials and adults who frequently visit pubs and restaurants, where demand for elegant but lighter alcoholic beverages is increasing. The movement towards low-alcohol drinks is fueled by a wider health-oriented movement among consumers, who are health-conscious and aware of the lifestyle advantages linked to moderate alcohol intake.
Expansion of Online Retail, Bars, and Restaurants
- Expansion of online channels for retailing and rising demand for bars and restaurants focused on craft cocktails has made vermouth widely available, thereby improving its market penetration. With an extension of their offering in vermouth by establishments and retailers, they capitalize on the expanding pool of consumers searching for premium and low-alcohol offerings, further boosting the market.
Vermouth Market Restraints
Competition from Craft Beers and Other Beverages
- The biggest threat to the global vermouth market is the high competition from craft beers and other alternative alcoholic drinks. Alternative beverages tend to attract the same audience that vermouth consumes, especially millennials and adults who visit bars and restaurants. Craft beers, with their broad range of flavors and locally produced appeal, have attracted a significant following among consumers who are interested in artisanal and locally produced products. This change in consumer trends has a tendency to redirect potential consumers of vermouth, towards easily accessible and heavily promoted craft beer varieties.
Global Alcoholic Beverage Market Saturation
- The saturation of the global alcoholic drinks market with so many alternatives permits consumers to experience a wide range of flavors and styles, and this makes it more difficult for vermouth to be noticed without mass marketing and product development. This is further made worse by a generation change in drinking patterns, whereby young drinkers have a desire for new and diverse alcoholic experiences over old-fashioned options such as vermouth.
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Vermouth Market Competitive Landscape
The global vermouth industry is marked by the existence of a few dominant players, each possessing its own strengths in heritage, innovation, and market strategy. Martini & Rossi, part of Bacardi, is one of the most name-recognizably branded players, boasting a long list of vermouths that are now the benchmark of quality and tradition. Fratelli Branca and Branca International S.p.A. are other major firms with wide ranges of alcoholic beverages, including vermouth. With their wide portfolios and well-settled bases of operation in Europe and Latin America, these firms are powerful players in the global vermouth market. Another leading business, Intrepid Spirits Limited, is based on innovation and producing differentiated vermouth products that cater to the changing tastes of today's consumers.
Top Player’s Company Profile
- Bacardi Limited (Bermuda)
- Bodegas Martinez Lacuesta La Rioja Haro (Spain)
- Branca International S.p.A. (Italy)
- Contratto (Italy)
- Davide Campari-Milano N.V. (Lagfin S.C.A.) (Italy)
- Giulio Cocchi Spumanti Srl (Italy)
- La Quintinye Vermouth Royal (France)
- Quady Wines (US)
- Ransom Spirits (US)
- Uncouth Vermouth (US)
- Martini & Rossi (Italy)
- Fratelli Branca (Italy)
- Intrepid Spirits Limited (Ireland)
Recent Developments
- In July 2023, to further reinforce its rich heritage, Bacardi held events and product launches to celebrate the 160th birthday of MARTINI, the world's biggest vermouth and sparkling wine brand. The company has held special events, launched limited-edition variants, and partnered with world-class mixologists to design innovative mixology cocktails for the event in an effort to mark the milestone.
- In 2023, when Cinzano introduced limited series vermouths, holiday sales rose by 10%. With an aggregate 8% market expansion caused by value extension products and effective campaign advertising, Cinzano's status in the global vermouth market is now more established.
- In June 2022, Cucielo Vermouth began exporting Dry Vermouth Di Torino worldwide with an 18% alcohol by volume. With its crisp Sicilian citrus taste and dry herbal bitterness, it is the ideal mixology ingredient for classic cocktails like Martini, which remains popular among mixology enthusiasts worldwide.
Vermouth Key Market Trends
- Pioneering Craft Cocktail Culture: Particularly in North America and Europe, the rise of artisan cocktail culture is closely linked to one of the major global vermouth market trends. Vermouth is also becoming increasingly popular as an immensely versatile beverage with an aromatic personality owing largely to the popularity of mixology, or the art of crafting innovative and stylish cocktails. As customers continue to search for unique and upscale beverage experiences, bars and restaurants increasingly use Vermouth as a stock ingredient to make new cocktail recipes.
- Emerging E-Commerce Platforms: E-commerce platform growth is yet another channel facilitating this market growth. It facilitates consumers to obtain a selection of vermouth brands that otherwise could have been regional in scope. Online convenience coupled with more specialty liquor stores contributes to the consumers' easier access to greater diversity of vermouths and thus, helps grow the market where vermouth has become the popular ingredient among home bartending enthusiasts.
Vermouth Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, with rising cocktail culture, greater demand for artisan and premium drinks, and shifting consumer trends for low-alcohol consumption, the global vermouth market is growing steadily. Though North America and Asia-Pacific are emerging as key markets owing to increasing mixology culture and home drinking, Europe is the dominating region, and Italy dominates production. Owing to tourism and expatriate populations, the Middle East & Africa is also experiencing gradual growth. The market is on the verge of further expansion owing to continuous innovations, sustainable packaging, and premiumization trends, catering to a diverse and changing global audience seeking sophisticated drinking experiences.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 11.5 billion |
| Market size value in 2032 | USD 20.27 billion |
| Growth Rate | 6.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Vermouth Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Vermouth Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Vermouth Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Vermouth Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Vermouth Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Vermouth Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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