USD 72.65 billion
U.S. Wine Market Size, Share, and Growth Analysis
U.S. Wine Market By Product (Table Wine, Dessert Wine), By Color (Red Wine, Rose Wine), By Distribution Channel (On-Trade, Off-Trade)- Industry Forecast 2025-2032
Report ID:
SQMIC30F2043 |
Region:
Country |
Published Date: January, 2025
Pages:
198
|Tables:
94
|Figures:
76
Format -
U.S. Wine Market Insights
U.S. Wine Market size was valued at USD 72.65 billion in 2023 and is poised to grow from USD 77.59 billion in 2024 to USD 131.33 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).
U.S. Wine is becoming popular since It Offers several advantages such as a large consumer base, high disposable income, a diverse range of wines, favorable import policies, strong distribution network.
The wine market in the United States is benefiting from the thriving wine tourism industry, which has become increasingly popular among both domestic and international travelers. Many wineries offer tours and tastings, providing a unique experience for visitors and promoting the consumption of wine. It presents an appealing opportunity for winemakers due to its substantial and expanding customer base. The market caters to a diverse range of consumers with varying tastes and preferences, providing winemakers with the chance to develop a wide range of wines to satisfy the demands of the market. This presents winemakers with the potential for increased profitability and market share.
The U.S government has put in place favorable import policies to support the wine industry, enabling winemakers from different parts of the world to penetrate the U.S market with ease. The laws established by the government have simplified the process of importing wine into the country, including the reduction of import taxes and customs duties, which subsequently reduces the overall cost of importing wine. Moreover, the government has formed trade agreements with many countries, creating an environment that promotes free and fair trade, which further facilitates the entry of foreign wines into the U.S market. The implementation of these import policies has been advantageous to the U.S wine market, as it has increased the availability of a wide range of high-quality wines from different regions across the globe. Consumers now have more options to choose from, which has encouraged healthy competition among winemakers, leading to increased innovation and quality in the wine industry. Overall, the supportive import policies of the U.S government have contributed to the growth and success of the wine market in the country.
U.S. Wine Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
sparkling wine
Fastest Growth
sparkling wine
Growth Rate
6.8% CAGR
U.S. Wine Market ($ Bn)
Country Share for US (%)
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U.S. Wine Market Segments Analysis
U.S. Wine Market is segmented by Product, Color, Distribution Channel. Based on Product, the market is segmented into Table Wine, Dessert Wine and Sparkling Wine. Based on Color, the market is segmented into Red Wine, Rose Wine, White Wine and Other Colors. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade.
U.S. Wine Market Analysis by Type
In the U.S wine market, the table wine segment has the highest market share and dominates the market. However, the segment that is experiencing the most rapid growth is the sparkling wine segment, and it is projected to continue expanding quickly in the foreseeable future. Other segments that are part of the U.S wine market include fortified wine, dessert wine, and various other categories.
U.S. Wine Market By Type
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U.S. Wine Market Regional Insights
The US wine market is largely concentrated in California, with Napa Valley and Sonoma County being the most prominent regions for wine production in the country. These regions are home to some of the most famous wineries and vineyards and contribute significantly to the overall market share of the US wine industry.
Despite this dominance, there are several cities such as Seattle, Portland, and Austin that have witnessed remarkable growth in the wine industry. These cities have experienced an increase in the number of wineries and tasting rooms and a growing consumer demand for wine.
U.S. Wine Market By Country
- Largest
- Fastest
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U.S. Wine Market Dynamics
U.S. Wine Market Drivers
Globalization to Bring lucrative Growth Opportunities for Players
- The wine market has experienced an increase in the availability and diversity of wines from various regions around the world due to globalization. As a result, there has been a surge in demand for wine products.
U.S. Wine Market Restraints
Market is Predicted to have New Entrants and Increased Competition
- Craft beer and spirits, which may attract younger consumers, are presenting increasing competition to the US wine market.
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U.S. Wine Market Competitive Landscape
In the US, the wine industry is fiercely competitive, with numerous established companies and new players competing for market share. These businesses employ a range of strategies, such as pricing, quality, variety, and branding, to set themselves apart from rivals.
Recently, there has been a significant trend toward premiumization in the US wine market, with consumers showing a willingness to pay more for higher-quality wines. As a result, many luxury wine brands and boutique wineries have entered the market, increasing the level of competition.
Furthermore, the emergence of online sales and delivery platforms has facilitated smaller wineries' access to consumers, disrupting the traditional distribution model and adding to the competition.Wine marketing and branding are becoming increasingly sophisticated as companies leverage digital channels to reach customers and differentiate their products.
Top Players in U.S. Wine Market
- E. & J. Gallo Winery
- Constellation Brands, Inc.
- The Wine Group
- Trinchero Family Estates
- Pernod Ricard
- Deutsch Family Wine & Spirits
- Accolade Wines
- Castel Freres
- Casella Family Brands
- Bronco Wine Company
U.S. Wine Market Recent Developments
- In July 2022, LVMH, a major player in the global luxury goods market, expanded its footprint in Northern California by acquiring Joseph Phelps Vineyards in Napa Valley, a move that signals the company's growing interest in the U.S wine industry. The acquisition was made by LVMH's Moet Hennessy division and includes Joseph Phelps and its vineyards in Napa and Sonoma counties. Although the exact price was not disclosed, industry sources speculate that it could be between USD 400 million and USD 750 million, making it the most expensive acquisition of a Napa Valley brand. The purchase of Joseph Phelps Vineyards is seen as a strategic move for LVMH, as it includes significant acreage of highly-regarded vineyards.
- On March 2022 Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options.
U.S. Wine Key Market Trends
- There is a rising interest among consumers in environmentally sustainable and socially responsible wine production, leading to an increasing demand for organic, biodynamic, and sustainable wines. In response, many wineries are prioritizing environmentally-friendly practices to cater to this trend.
U.S. Wine Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
After conducting a thorough analysis of the US wine market, we anticipate substantial growth in the coming forecast period due to several key advantages. These include a large consumer base, high disposable income, a wide variety of wines, favorable import policies, and a strong distribution network. Furthermore, globalization has led to increased availability and diversity of wines from around the world, further fueling demand.
Nevertheless, the US wine market is facing mounting competition from craft beer and spirits, which may be more appealing to younger consumers, posing a challenge to the wine industry.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 72.65 billion |
| Market size value in 2032 | USD 131.33 billion |
| Growth Rate | 6.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on U.S. Wine Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on U.S. Wine Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the U.S. Wine Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Wine Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Wine Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S. Wine Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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