Product ID: SQMIG30F2030
Report ID: SQMIG30F2030 | Region: Global | Published Date: April, 2023 | Pages: 242 | Tables: 90 | Figures: 76
Organic Wine Market size was valued at USD 8.9 billion in 2021 and is poised to grow from USD 9.81 billion in 2022 to USD 23.51 billion by 2030, growing at a CAGR of 10.2% in the forecast period (2023-2030).
Organically grown and vinified grapes are used to make organic wine. This indicates that no artificial chemical fertilizers, pesticides, fungicides, or herbicides are utilized in the farming techniques used to grow the grapes. When producing organic wines, chemicals like "Mega-Purple," which are frequently used in conventional wines to intensify the color of red wines, are not allowed in the winery.
The lockdown and travel restrictions have greatly benefitted the wine business in several areas. The wine was consumed by consumers for a wider variety of domestic events. For instance, Wine Intelligence estimates that between 2019 and 2020, the Brazilian wine industry added almost three million regular wine consumers (those who consume wine at least once per month). Global demand for organic products is rising, which has a big influence on the wine business. There are two main categories of organic wine on the market: red and white. Red organic wines are quite popular with customers due to their availability and health advantages. Red organic wines thus have a better market penetration than other varieties.
Sales of organic foods topped USD 56.0 billion in 2020, rising 12.8% from the prior year, according to OTA. The worldwide organic wine market is anticipated to be driven by the increase in organic goods. Many European societies now place a high value on wine, which is frequently served as a side dish at both lunch and supper. According to research done in 2020 by the European Association of Wine Economists and the ChaireVins et Spiritueux de INSEEC U, wine consumption has increased significantly during the period of home isolation as a result of the coronavirus outbreak in Spain and other European nations.
US Organic Wine Market is poised to grow at a sustainable CAGR for the next forecast year.
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Global organic wine market is segmented based on the type, packaging, distribution channel, and region. Based on type, the global organic wine is segmented into red and white. Based on packaging type, the global organic wine is segmented into bottles and cans. Based on distribution channel, the global organic wine is segmented into supermarkets and hypermarkets, convenience stores, online retail, and direct selling. Based on region, it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Organic Wine Market Analysis by Type
In 2021, the red organic wine category led the organic wine market and accounted for 62% of total sales. Red organic wines are produced by fermenting red or black grapes with yeast. In vineyards with organic certification, the grapes are farmed organically. The European area is where the majority of the vineyards are found. Most of the world's organic vineyards are located in nations like Italy, France, and Germany. In the EU, grapes were planted on 3.2 million hectares in 2020, or almost 45% of all wine-growing regions worldwide. In 2020, there were 2.2 million wine-related vineyard holdings in the EU, 83.3% of which had fewer than 1 hectare of vines. Together, Spain, France, and Italy accounted for nearly two-fifths (36.7%) of vineyard holdings and seventy-four percent (74.9%) of the EU's planted grape area in 2020. Red wine consumption is probably going to decrease cholesterol and prevent cancer in people.
Over the projection period, the white organic wine market is anticipated to see a CAGR of 10.1%. When compared to organic red wines, white wines are drank less frequently. One of the most widely drank white wines in the world is Chardonnay Champagne. The world's biggest market for white organic wine is Germany. About 35% of the wine drank in Germany comes from the 100,000 hectares of vines that make up German wine production. Wines from France and Italy make up between 15 and 18 percent. Around 10% of the wine sold in Germany comes from Spain, the third-largest producer of Mediterranean wines in Europe and the country with the largest vineyard area in the world. The remaining 10% to 15% comes from the USA/California, Chile, South Africa, and Australia, as well as much smaller shares from Austria, Portugal, and Greece. Compared to red organic wines, white organic wines are less costly, but they are less healthful.
Organic Wine Market Analysis by Packaging
In 2021, the bottles category dominated the organic wine market and accounted for 92% of total sales. For organic wines, glass bottles are the preferred packaging type. Additionally, they are often utilized in beverage packaging. The third most popular packing material worldwide is glass. Since glass is recyclable, reusable, and inert, it is frequently used for wine packaging. Unlike plastic bottles and cans, it can keep wine for a long period due to its inert nature.
Over the projection period, the cans sector is anticipated to grow at a CAGR of more than 14%. In the beverage business, cans are being used more and more. Cans made of metal, such as steel and aluminum, are frequently used in the packaging of carbonated beverages. Because cans are more portable and practical than bottles, canned wines are becoming increasingly popular. Aluminum cans are lighter than glass bottles, which reduces the amount of carbon dioxide released during transportation from the vineyard to the distributors. In response, this has increased the demand for organic wine packaging that is environmentally friendly.
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In 2021, Europe dominated the global market and had a revenue share of more than 75%. A small number of European nations held over 50% of the market. The country that consumes the most organic wine is Germany. Germany, France, and the U.K. were the top three markets, accounting for around 25%, 15%, and 10% of the world's consumption of organic wine, respectively, according to International Wines and Spirits Record (IWSR). The largest market for organic wine continues to be in Europe. Consumption of organic products is higher in Europe than in other parts of the world because local customers are more aware of them.
Over the projected period, the organic wine market in North America is expected to see a CAGR of more than 9.5% in terms of value. The second-largest market in the world for organic wines in North America. As the third-largest consumer of organic red wine in the world after France and Germany, the United States topped the market for organic wine in 2021. American consumers are switching from conventional to organic items. According to the Organic Trade Association (OTA), sales of organic goods will increase by more than 11.5% in the United States in 2020. In the United States, sales of organic goods totaled USD 60 billion in 2020.
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Organic Wine Market Driver
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The global organic wine market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions.
Top Players in the Global Organic Wine Market
Organic Wine Market Recent Developments
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According to our global organic wine market analysis, in terms of type, the red organic wine segment held the largest share in the market as it is expected to decrease cholesterol and prevent cancer in people. By packaging, the bottles segment held the largest share in the market. For organic wines, glass bottles are the preferred packaging type. Additionally, they are often utilized in beverage packaging. The third most popular packing material worldwide is glass. Since glass is recyclable, reusable, and inert, it is frequently used for wine packaging. And by region, Europe held the largest share of the global market. Consumption of organic products is higher in Europe than in other parts of the world because local customers are more aware of the orgaic products.
|Market size value in 2021||USD 8.9 billion|
|Market size value in 2030||USD 23.51 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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For the Global Organic Wine Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Organic Wine Market.
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